new product development # helmet bluetooth

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New Product DevelopmentHelmet Bluetooth Production by :นายโฆษิต ถิรจรุงKosit ThirajarungEPM , KMUTTThailand

TRANSCRIPT

New Product

EPM : Group 2

EPM Master of Business Program in Entrepreneurship Management

By : Kosit Thirajarung

Alarm Navigator

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

Sun Block Coat

EPM Master of Business Program in Entrepreneurship Management

Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

New Product

Alarm Navigator

22,000

Sun Block Coat

50,000

Helmet Bluetooth

560,000

50,000

30,000

-40,000

1,000,000

400,000

-300,000

300,000

50,000

-20,000

0.3

0.5

0.2

0.5

0.3

0.2

0.3

0.3

0.4

Scoring Model

A Profile Sheet

EPM Master of Business Program in Entrepreneurship Management

New Product

EPM : Group 2

QFD

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

Helmet Bluetooth

แท่นช๊าต

EPM Master of Business Program in Entrepreneurship Management

Customer Need Score

Light Weight 3

Easy to use 1

Reliable 5

Nice 2

Comfortable 4

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

Composit ชนิด Corbon - dyneema

EPM Master of Business Program in Entrepreneurship Management

Good Ventilation

EPM Master of Business Program in Entrepreneurship Management

USB Port

EPM Master of Business Program in Entrepreneurship Management

Good Design

EPM Master of Business Program in Entrepreneurship Management

Easy Control Button

EPM Master of Business Program in Entrepreneurship Management

Poly Carbonate

EPM Master of Business Program in Entrepreneurship Management

EPS foam

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

Bluetooth compliance:Bluetooth version 1.2 specificationsSupported Bluetooth profiles: A2DP (for music playing and AVRCP profiles (for remote control),

headset and hands-free profilesOperating range: Up to 10 metersTalk time:Up to 16 hours talk time - up to 14 hours music streamingStand-by time:Up to 240 hoursWeight (headset): 100 gramsCharging time: Approximately 2 hoursMaterials:Primarily thermoplastic polyruethane and polycarbonate plastics

EPM Master of Business Program in Entrepreneurship Management

Quality Function Deployment, (QFD)

EPM Master of Business Program in Entrepreneurship Management

= 5 คะแนน= 3 คะแนน= 1 คะแนน

New Product

EPM : Group 2

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

Helmet Bluetooth

แท่นช๊าต

EPM Master of Business Program in Entrepreneurship Management

Bluetooth compliance:Bluetooth version 1.2 specificationsSupported Bluetooth profiles: A2DP (for music playing and AVRCP profiles (for remote control),

headset and hands-free profilesOperating range: Up to 10 metersTalk time:Up to 16 hours talk time - up to 14 hours music streamingStand-by time:Up to 240 hoursWeight (headset): 100 gramsCharging time: Approximately 2 hoursMaterials:Primarily thermoplastic polyruethane and polycarbonate plastics

EPM Master of Business Program in Entrepreneurship Management

Type of Helmet Price( Bath )

Premium

2500 – 3000

Standard

700 – 1000

Economic

400 - 600

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

ที่มา : http://www.btworldlease.co.th/motorcyclesSold001.htm

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship ManagementAccessories Price( Bath )

300

200

50

600

550

Total Cost 1,700

ตารางต้นทุนต้นทุนวัตถุดิบ 1,700ต้นทุนการด าเนินงาน 300ก าไรที่ต้องการ 500

ราคาขาย 2,500

EPM Master of Business Program in Entrepreneurship Management

Years 1 2 3 4 5

Sale Forecast 3000 3360 3763 4215 4721

Growth Rate % 18 % 22 % 26 % 28 % 33 %

Forecasting

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

EPM Master of Business Program in Entrepreneurship Management

Production By :

นายโฆษิต ถิรจรุงmonsadako@hotmail.com

New Product Development EPM , KMUTTCompany : -Upload : 2010

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