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New signs capable of being an EU trade mark
Alexandra Crawcour EUIPO Boards of Appeal Vilnius, 22 May 2019
Structure of the presentation
• Definition and types of EU trade marks
• Legal filing requirements – specific representation rules for the different types of EUTMs
• Examples from EUIPO’s first instance and the Boards of Appeal
Definition of a EUTM
Article 4 EUTMR
…any signs, provided that they are capable of:
distinguishing the goods or services of one undertaking from those of another;
and
being represented in a manner which enables the clear and precise determination of the subject matter of the protection afforded to its proprietor
List of trade mark types
• Word marks • Figurative marks • Shape marks • Position marks • Pattern marks • Colour per se • Sound marks
• Motion marks • Multimedia marks • Holograms
PART I
Representation of a EUTM
Article 3(1) EUTMIR
A EUTMs may be represented
in any appropriate form using generally available technology,
as long as
the representation is clear, precise, self-contained, easily accessible, intelligible, durable and objective
Subject matter of the EUTM registration = Scope of protection
Representation
Description TM Type
Article 3(2) EUTMIR
3D/SHAPE MARKS
Specific representation rules (Art. 3 (3) EUTMR)
Incl. containers, packaging, the
product itself or their
appearance
Graphic reproduction of the
shape (incl. computer-
generated imaging) or
photographic reproduction
No description
PART I
POSITION MARKS
Not protected part
disclaimed visually
(by broken lines or
other)
Description kept as
an alternative or
complement
PATTERN MARKS
Reproduction showing
the pattern of repetition
Description kept as a
complement
COLOURS per se
Indication of colour codes compulsory
Colour combinations: Systematic arrangement
Specific representation rules (Art. 3 (3) EUTMR)
PART I
SOUND MARKS
Sound files suffice but are not the only means of representation
Musical notation still an option
Motion, multimedia and hologram marks
PART I
MOTION MARKS
= a movement or a change in the position of the elements of the mark
Video files (not for IRs!), or
Series of still images
Specific representation rules
PART I
MULTIMEDIA MARKS
= combination of image and sound
Video files only
NO description or indication of colour
Specific representation rules
PART I
HOLOGRAM MARKS
= trade mark consisting of elements with holographic characteristics
Video files (not for IRs!), or
Graphic or photographic reproduction containing the views necessary for sufficiently identifying the holographic effect in its entirety.
Specific representation rules
PART I
‘Other’ TMs - Open category for:
o Any other trade mark type or combination
Not specifically regulated:
o Smell
o Taste
o Tactile / Texture
o Tracer
o Gesture
Samples not acceptable
Specific representation rules
PART I
First instance examples
PART I
EUTM 17492513 - Motion mark
EUTM 17794281 - Motion mark
EUTM 17350901 – Motion mark
EUTM 17852187– Motion mark
EUTM 17279704- Multimedia mark
EUTM 17411315 - Multimedia mark
EUTM 17451816 - Multimedia mark
EUTM 17282203 - Multimedia mark
EUTM 17579491- Hologram
EUTM 17993401 - Hologram
Boards of Appeal examples
PART I
Motion mark - Decision 22/6/2018, R-2661/2017-5
A CHEF ADDING SALT TO A PIECE OF MEAT
Motion mark - Decision 27/11/2017, R-0820/2017-2
DEVICE OF A FLOWING CIRCULAR BLUE RING
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