new technology lecture 02 study of technology
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Copyright © 2012, Ólafur Andri Ragnarsson
Lecture 02Study of Technology
“Everything that can be invented has been invented”
- Purportedly said by Charles H. Duell, Commissioner, U.S. Office of Patents, 1899
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ANTHROPOLOGY
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Evolution of the human brain
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Study of technological anthropology is not as advanced
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Evolution of technology is closely linked with the evolution of man
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REVOLUTION IN SCIENCE
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Alternating Current Power Plant at World's Fair, Chicago, 1893.
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Albert Einstein1879-1955
Revolution in Science
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special theory of relativity
model of the atom
discovery of the electron
theory of continental drift
nuclear chain reaction
discovery of the positron, neutron
big bang theory
quantum theory
uncertainty principle
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Complexity of Technology
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Technology revolutions have this remarkable ability of being nearly invisible but yet so obvious right in front us.
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Any sufficiently advanced technology is indistinguishable from magic
- Arthur C. Clark’s 3rd Law
Study Exercise
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What is Technology?
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What is Technology?
All technology was once new
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All technology was once new
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Is this technology?
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Technology in the 15th century
Technology in the 15th century
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Bartolomeo Cristofori1655-1731
Source: wikipedia.org
Piano Technology
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Frédéric Chopin1810-1849
Nocturne Op. 9 No 2
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TechnologyTechne is greek for art or skillLogos is greek for word, speech
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The word “technology”was coined by Johann Beckmann (1739-1811), a German scientific author
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Kevin Kelly: What Technology Wants
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What is Technology?
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Process by which an organization transforms labor, capital, material, and information into products and services of greater values
Technology
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The value you get out of a product for which you have paid some cost
Product Performance
30 Years of Product Performance
1977 Apple II $1,2984.000 bytes memoryMotorola 6502 1MHz
2007 iMac 17-inch $1,1991.000.000.000 bytes memoryIntel 2.0GHz
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Copyright © 2012 Ólafur Andri Ragnarsson 35
2000 2010
iMac iPhoneMac OS 9.0.4500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive
iOS 4.01 Ghz ARM A4 CPU, 512MB MemoryScreen - 614K pixelsStorage - 32GB Flash Drive
Source: Ars Technical Images: Apple
Product Performance
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The change in the technology
Innovation
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Innovation
Sustaining
Evolutionary
Revolutionary
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Disruptive
Innovation
Sustaining Technology – Evolutionary
An innovation that improves a product in an existing market in ways that customers are expecting
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Innovation
Sustaining Technology – Revolutionary
An innovation that creates a new market by allowing customers to solve a problem in a radically new way
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Innovation
Disruptive Technology
An innovation that creates a new (an unexpected) market by applying a different set of values
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Ford Model T
Innovation
Innovation
How does Innovation happens?
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