new zealand's "think new!" campaign

studyinnewzealand.com

Kaye Le Gros

Channel Development Manger

Education New Zealand

New Zealand – THINK NEW

ANZA ICEF April Sydney

New Zealand - Think New

New Zealand –Think New

• Welcome to all of the agents here who already

promote New Zealand

• Thank you to those who have completed our e-

Learning

• Thank you to the New Zealand sector

representatives – form great new relationships

• Thank you to Immigration New Zealand one of

the critical members of our NZ Inc Family

• Thank you to the ICEF team

Who likes stories?

Today I am going to tell two stories

(with pretty pictures)

How you can tell these stories after

Sydney

Presentation overview

New Zealand –Think New

• New Zealand – Think New

The 3 chapters of the NZ story

New Zealand –Think New

New Zealand –Think New

New Zealand –Think New

• High quality, world class education

that will take you anywhere

• Welcoming, friendly and safe

• Personal attention and growth

• Learn in and outside the classroom

• Critical out of the box thinking

• Career opportunities here and

abroad

What makes us Unique? Audience Research

New Zealand –Think New

• Story Number Two

• The New Zealand Education Story

• Complete our free e-learning

• www.enz.govt.nz/agents

• Register with The Brand Lab

thebrandlab.enz.govt.nz

• Start the story telling

Now its your turn to share these stories

New Zealand –Think New

• Online, interactive, study at your

own pace and place

• 7 modules and one Final

Assessment (7 case studies)

• Average time - 30 minutes per

module

• On successful completion agency

listing on Study in New Zealand

student website

e – learning - Free to all

The Brand Lab

thebrandlab.educationnz.govt.nz

ONLINE MARKETING TOOLKIT

• Brochures to sell the New Zealand

Education System

• Templates for your advertisements

Brochures and Templates

• Clean design

• Find an institute

• Find an agent

• Live, Learn, Work

• www.studyinnewzealand.com

New Student website

New Zealand –Think New

• Additional staff offshore

• Agent Partner programmes – pilots

underway in India, China and

Japan

• Events with the new branding

Other ENZ initiatives

New Zealand –Think New

International Footprint

Regional Director

location

Americas &

North Asia

FTEs 8.3

USA DC 1

Brazil Sao

Paulo 1

Chile Santiago

1

Japan Tokyo 1

Korea Seoul 2

RD + IMM NZ 2.3

Europe FTEs 3.8

Belgium Brussels 1.5

Germany Berlin 2

IMM NZ 0.5

ASEAN FTEs 5.5

Indonesia Jakarta 1

Malaysia KL 1.5

Thailand Bangkok 1

Viet Nam HCMC 1

IMM NZ 1

Middle East FTEs 4

Saudi Arabia Riyadh 3

IMM NZ 1

South Asia FTEs 5.7

India Delhi 4

Mumbai 1

IMM NZ 0.7

Greater China FTEs 8.3

China Beijing 5

Shanghai 1

Guangzhou 1

Taipei 0.3

IMM NZ 1

Wellington 3.5 FTEs

GM 1

Coordinator 0.5

Scholarship 2

39.1 Staff – 15 Countries

• Thank you for listening to our

stories

• I challenge you to have your

students to be part of the NZ Story

• Questions