newcastlegateshead initiative partner update meeting october 2015

WELCOME Partner Update

Meeting

8 October2015

@NGinitiative

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Chief Executive

SARAH STEWART

Operations Director,St Nicholas Cathedral

KATE SUSSAMS

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LISA TOLON

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JOHN SADLERDevelopment Coordinator,St Nicholas Cathedral

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Chief Executive

SARAH STEWART

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Record number of partners

177

Gold

Silver

Bronze

Partnership by level

NewcastleGatesheadRest of

North East England

Partnership by location

New silver and bronze partners

New gold partners

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Speakers• Lindsay Murray

Service Director - Culture, Communities & Volunteering, Gateshead Council.

• Tony DurcanAssistant Director - Digital Newcastle, Newcastle City Council.

• Damien BoissinotProduction Director, Eleven Arches.

• Ian ThomasSenior Research Manager, NewcastleGateshead Initiative.

• Yuri MatischenManaging Director, MLS Contracts.

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TonyDurcan

Newcastle City Council

Lindsay Murray

Gateshead Council

Major conference wins

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Enchanted Parks

Imagery area:

23.6cm wide x 10cm high

or

3 images at 7.86cm wide x 10cm high

New Year’s Eve

Imagery area:

23.6cm wide x 10cm high

or

3 images at 7.86cm wide x 10cm high

2019 World Transplant Games

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Production Director,Eleven Arches

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DAMIEN BOISSINOT

Damien BoissinotProduction Director

OCTOBER 2015

The Eleven Arches Site

Newton Cap Viaduct(and its 11 arches)

Bishop Auckland

Auckland Castle

The Assets Of The Project

An Innovative And Engaging Education And Community Development Programme.

Our Vision

*A Bold And Unconventional

“new breed of visitor attraction”

A Celebration Of Heritage

A World Class

Historical Show

*Based On A Sustainable And Award-

winning Model

Bringing Our History To Life In A Spectacular Show

By A Cast And Crew Drawn From The Community

The Chapel of Auckland Castle from Eleven Arches

• 2000 years of English history…. through the eyes of the

North East

• for the benefit of the North East…. and orchestrated by the

people of the North

• An international calibre production

…. an inspiration for visitors and cast & crew alike

An Epic Journey

Through

Time

• Over 1000 volunteers performing, producing, delivering every aspect of up to 15 shows in 2016

• An all-inclusive joint pursuit… no restriction as to who and how many can volunteer

• All united in a creative act of world-class quality

• No one owns the night show so everyone does

• A comprehensive training programme established to train the cast and crew for the first season

• The Eleven Arches Academy will be established in 2016 onwards to train 300 young volunteers (aged 8 to 25) each year after

• … in the key skills needed to ensure the show’s longevity and professional quality

ImpactJob Creation

Apprenticeships

Volunteering

World Class Achievement

New Family-orientated Attraction in the North

East

Strong sense of place – a new destination Individual

Outcomes

Energised & enthusiastic

Life Skills/ Upskilling

Employment Readiness

CommunityOutcomes

Intergenerational Activities

In Control Of Its Destiny

Social Cohesion

Economic Stimuli

WOODLAND (RE-)CREATION

Access

Car parks

Village

Stables

Performance area

Car park

JOB CREATION582 FTE jobs – 15 FTEs direct and 567 FTEs indirect1000 Volunteers and 114,000 hours of volunteering300 young people trained each year in the Academy

INSPIRATIONAL WORLD CLASS ACHIEVEMENTA regional production reaching out nationally and internationally generating a sense of

pride

ADDITION TO THE NORTH EAST TOURISM CREDENTIALSOver 100,000 spectators per year, a new tourist destination

INTERGENERATIONAL ACTIVITIESActivities for children, teenagers, older people, for families together

IN CONTROL OF ITS DESTINYSense of purpose, Empowerment, Sense of Pride, Strong Identity, have the tools to

help itself

DIRECT AND INDIRECT ECONOMIC FALLOUT100,000 visitors in the town supporting business in a reinvigorated town

SOCIAL COHESIONInclusion, breaking down barriers

LIFE SKILLSSelf esteem, recognition, confidence, sense of purpose, social interaction, teamwork

EMPLOYMENT READINESSCommitment, discipline, can do attitude, excellence, professionalism, entrepreneur

spirit, aspiration, motivation, UPSKILLING

Practical training (night show), formal training (Academy)

IAN THOMASSenior Research

Manager

@NGinitiative

Ian Thomas, Senior Research Manager

Measuring the impact of events

Rugby World Cup £42m

Lumiere Festival Durham £4.3m

The Gospels Durham £8.3m

Sunderland International

Airshow £12m

Great North Run £15.7m

Tall Ships Newcastle

£50m

Key events

Title

Rugby World Cup occupancy

Fri Sat0

102030405060708090

100

94 99

77

94

Room Occupancy

2015 (97%) 2014 (86%)

%

Fri Sat0

20406080

100120140160180200

101.29

181.26

49.7479.32

RevPar Comparisons

2015 (£141.27) 2014 (£64.53)

£

Impact evaluation – a consistent approach• Significant economic impact from events.

• Attract local, national and international visitors.

• Animate our destinations.

However…

Inconsistencies in evaluation can lead to mistrust of results.

Why do we evaluate?

PROVEWhat were the

impacts?How many people

came?What skills did people

learn?What was the ROI?

IMPROVEWhat did people like?

What could be improved?What other events do

people attend?How does our event

compare?Would people recommend?

Internal reviews

The NewcastleGateshead impact model

Consistency• Establish a methodology.

• Use across all events.

• Allows benchmarking.

• Removes event contradictions.

• Gives confidence in data.

More than just economics

Economic Social Environmental

The NewcastleGateshead impact model

Audience numbers

The NewcastleGateshead impact model

Why should I use it?• Forecast the impact of event.

• Scenario planning.

• Provide evidence to funders.

• Inform future event plans.

• Demonstrate impact to partners and the wider destination.

• Benchmark yourself with other events.

How can NGI Solutions help you?• Qualitative and quantitative insight.• Online and face-to-face surveys.• Consumer panels.• Economic impact studies.• Consumer database profiling.• Strategic communications.• PR planning and delivery.• Media relations.• Marketing strategy.• Campaign delivery.• Digital marketing and social media.• Website development.• Event consultancy.• Event production and management.

Managing Director, MLS Contracts

YURI MATISCHEN

@NGinitiative

World Transplant Games 2019 Bid

NewcastleGatesheadGreat Britain

Introductions Yuri Matischen , MD, MLS Contracts Ltd Founded 1991 post World Student Games, Sheffield

• Chairman, SCR LEP Sport, Leisure & Tourism• Chairman, Sheffield Sharks – professional

basketball• Sport England’s Yorkshire & Humber Sporting

Champion, 2010 – 2013• Past President Sheffield Chamber of Commerce

British Transplant Games 2007 – 2017Bid Management Company for WTGF 2019

Context – Cities & Events

Our Events Year 2015

2015 England Boxing Juniors & ColtsSheffield2015 World Canoe Slalom Championships Lee Valley, OLP2015 ISAF Sailing World Cup

Weymouth2015 World Series Boxing – GB LionheartsLondon (6 events)2015 European Boccia ChampionshipsSurrey Sports Park2015 KidsnCancer Full & Half MarathonChesterfield2015 British Transplant Games

NewcastleGateshead2015 Turkish Airlines Schools GamesBirmingham2015 Mud Madness (Own Brand)

Aberdeen

Westfield Health British Transplant Games

Westfield Health British Transplant Games 2015

• Largest & “Best Games” -2100 participants

• 8000 plus bed nights

• c. £1.5m plus value in media coverage to date

• Economic Impact to reach in excess of £2m

• Great participants feedback

• ODR increased by 10%

McEldrey gets em going!

Westfield Health British Transplant Games 2015

• 17 national charities in support

• Excellent support from Gateshead Events Team and access to facilities – GIS, Sage

• NGI drive best PR and TV exposure • Children In Need – TV Feature still to

come

• Regional Sponsorship platform – c £300k

• The “Wylie” factor – McEldrey, Shearer & Kyle

• Easy and cost effective travel system (Metro)

Westfield Health British Transplant Games 2015

• Speedflex Donor Run – iconic & 1200 runners

• TSUK host WTGF President & 3 Council members

• Newcastle “spiritual home “of transplantation

• “Authentic brand & Games”

• Set foundation for a strong World Bid 2019

17 National Charities back ODR at the Games

Objectives & Awareness.

• Bridge the gap between the need for an organ transplant and the hundreds of thousands of people who die around the world each year, because no transplant is available for them.

• To raise public awareness across the globe of the life saving benefits of organ donation and transplantation.

• Increase the number of organ donors nationally and internationally – 3 people die each day in the UK waiting for a transplant

• An organ donor can save up to 7 lives

• There are 10,000 people waiting for an organ transplant in UK

2019 NewcastleGateshead World Transplant Games Bid

Feasibility Study undertaken

Stakeholder Buy-in & Group Established

EOI Submitted – May 2015

Houston, Texas, USA bidding

Decision Summer 2016

Economic Impact Study

£4 million• 20 000 bed nights

• £2 million event budgetplus an

• International Symposium on Transplantation

World Transplant Games - Profile • International Sporting event for transplant

recipients.• The largest Organ Donor awareness event in

the world

• Inaugural Games 1978 Portsmouth & Manchester 1995

• Hosted biennially over 8 days & 7 nights in the Summer

• 2000 participants (1000 athletes +1000 supporters)

• 70 member countries and so welcomes the world

• Typically larger participation when in Europe• Embraces athletes aged 4 – 80 years old

• Team GB most successful nation

Creating a Compelling Offer!Sun 25th Aug – Sun 1st Sept 2019• A Great International Visitor

ExperienceEdinburgh Festival

commuter beltGt North Run after the GamesLondon via Virgin Rail – 3hrs

• Internationally AccessibleNewcastle International

AirportPort of Tyne – mainland

Europe by carVirgin Rail – 3hrs from

LondonTravel by Metro once

you’re here

Creating a Compelling Offer!• A Global PR story

National Transplant Week Campaign to increase

ODR in UKTeam GB: bring home the

medals!

• Medical Credibility & AuthenticityInternational Transplant

SymposiumNewcastle University

Medical SchoolInstitute for

Transplantation“Spiritual home of

transplantation!”

WTG – 0pportunities Volunteering

Medical & Welfare Team

Education & Cultural

Sponsorship & Fundraising

Join the ODR

Thank you.

Questions.

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Chief Executive

SARAH STEWART

Thank you

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Dates for the diary

Until Sun 11 Oct

Newcastle city centre

Tues 24 Nov

Newcastle Civic Centre

AGM, Thurs 3 Dec

Crowne Plaza Newcastle – Stephenson Quarter

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Tell us what you think…

We would be very grateful if you could take two minutes to complete our event evaluation form.

Your feedback will help shape future events.

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THANK

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YOU