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Post on 13-Jan-2015
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Volkswagen swallows Porsche
From Management Team 11th JUL,2012
Four-year saga of mutual takeover bids
Who OWNS these brands?
On 5th July,2012 Volkswagen has bought up the remaining part of Porsche that it did not already own for €4.46bn (£3.6bn).
Three Parts• Seen from“Management Science”
• Seen from“Value Chain Management”
• Seen from“Marketing”
“Culture is a key component in the achievement of an organization’s mission and strategies, the improvement of organizational effectiveness and the management of change.”
——Michal Armstrong(1996)“A handbook of Personal Management Practice” Kogan Page Limited
First Part
• People are the real engine.
• Trust in our staff.
——Corporate Culture(n.d.) in Porsche website(9th ed.).[Online].Available from:http://www.porsche.com/uk/aboutporsche/jobs/corporateculture/
• Lead, Demand and Promote
• Active involvement
• Personal development opportunities
——Human Resources (n.d.) in Volkswagen website(9th ed.).[Online].Available from:http://www.volkswagenag.com/content/vwcorp/content/en/human_resources.html
View in Management Science
Recognizing the similar culture makes contributions to enterprise restructuring .
From Robin
• What is Value Chain Management
and how it is different from Supply Chain?
• Comment and suggestion refer to the news.
Second Part
Suppliers
Manufacturers
Retailers
Customers
• What is Value Chain and how it is different from Supply Chain?
Supply Chain
Value Chain
Marketingmanagementfunction
Operationsmanagementfunction
Humanresourcemanagementfunction
Financialmanagementfunction
coordination/integration
Strategic business units
Product group managers
Product managers
Hie
rarc
hica
l con
trol/f
eedb
ack
From Chichi
Third Part
Thank you for your listening
Look forward to your feedback
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