news literacy psa project - jea fall conference 2013
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NEWS LITERACY
PSA ProjectInstructors: Kris Doran & Jesse Sutherland
Saturday, November 16, 2013
PSA PROJECT #nhsjc
YOUR INSTRUCTORS
Kris Doran@kristoferdoran
Jesse Sutherland@jmclean3
Interactive Media InstructorI advise the Interactive Media program
at the Trumbull Career & Technical Center. We make a show called
Spotlight. I’ve also worked in TV & Sports prior to teaching.
Broadcast Journalism AdviserI advise WKHS-TV at Waterford
Kettering High School in Waterford, MI. I have experience in TV, Radio
and Newspaper
Saturday, November 16, 2013
STEP 1
Identifying Our Purpose
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PSA PROJECT #nhsjc
OUR CHALLENGE
To create a PSA that examines:
“How does media affect the way teenagers
view themselves and the world?”
Saturday, November 16, 2013
PSA PROJECT #nhsjc
OUR MISSION
MINUTE LONG PSAs
TEAMSMESSAGES2
Saturday, November 16, 2013
STEP 2
Understanding News Literacy
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PSA PROJECT #nhsjc
NEWS LITERACYWhat is NEWS?
Information, knowledge, current and relevant facts, etc
NEWS LITERACY NEWS LITERACY
What is LITERACY?The ability to read and write, to understand a specific knowledge area, to comprehend information about the subject
So, what NEWS LITERACY?
“New Literacy” is one way we can understand the traditional conventions of journalism, the current state of the news media, and our role as media consumers
Saturday, November 16, 2013
STEP 3
Critically Thinking about News Literacy
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PSA PROJECT #nhsjc
USING THAT INFOWhat do teenagers think when they hear “traditional conventions of journalism”?
How many of “traditional conventions of journalism” do you use to get your news?
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PSA PROJECT #nhsjc
OUR GUESS
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PSA PROJECT #nhsjcAccording to Pew Research. Graphic by Next Advisor
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PSA PROJECT #nhsjcAccording to study by the Knight Foundation
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PSA PROJECT #nhsjc
WHAT DO YOU THINK?Before we consider making our PSA, we should consider the underlying message we’re sending from your perspective.
Are traditional conventions adapting to
modern methods?
Why or why not?
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PSA PROJECT #nhsjc
How are traditional conventions adapting to
modern methods?
WHAT DO YOU THINK?
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PSA PROJECT #nhsjc
WHAT DO YOU THINK?
Have News Values (timeliness, proximity, prominence, conflict, consequence,
human interest) changed because of the integration of
modern methods?
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PSA PROJECT #nhsjc
WHAT DO YOU THINK?
Is there now a push to break newsbefore others and is that
changing the balance betweenpublishing what people want to
know about, need to know aboutand should know about?
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PSA PROJECT #nhsjc
Should journalists be more responsible to make sure
we are accurately informed, or should we be better
informed citizens?
WHAT DO YOU THINK?
How should journalists fact check?How should informed citizens fact check?How many times can a news outlet get it wrong before they loose your trust?
Saturday, November 16, 2013
PSA PROJECT #nhsjc
Traditional conventions and modern methods are
mixed into social media with entertainment. How do we tell the difference?
WHAT DO YOU THINK?
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PSA PROJECT #nhsjc
Is News Literacy different for teens than it is for adults?
Why or why not?
What if roles were reversed and teens were reporting news from their perspective for the adults to view?
WHAT DO YOU THINK?
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PSA PROJECT #nhsjc
How do we recognize bias in news reporting?
WHAT DO YOU THINK?
What is Bias? What does it mean to be unbiased?
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PSA PROJECT #nhsjc
TYPES OF BIASBias by omission: leaving out facts that you don’t “like” or you don’t “think are true.” Or, leaving out an important perspective.
Bias by selection of sources: including sources that only support one view. Including sources that are trying to further their own agenda.
Bias by word choice: using loaded words or labels that convey certain meanings instead of more neutral terms (“freedom fighter v. terrorist”)
Bias by story selection: choosing stories that further a cause, or ignoring stories that you don’t like or that might cause trouble for friends.
Saturday, November 16, 2013
PSA PROJECT #nhsjc
How do we recognize bias in news reporting?
WHAT DO YOU THINK?
What is Bias? What does it mean to be unbiased?
Saturday, November 16, 2013
STEP 4
Creating anInformed PSA
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PSA PROJECT #nhsjc
OUR MISSION
MINUTE LONG PSAs
TEAMSMESSAGES2
But, each strategy should answer the overall question, “How does media affect the way teenagers view themselves and the world”
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PSA PROJECT #nhsjc
BRAINSTORM
Each team will make a list of 3 possible goals for their PSA
and we as an overall team will pick the best 2 to be
produced.
What are the main goals of each PSA?
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STEP 4
Tips & Tricks
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PSA PROJECT #nhsjc
TIPS & TRICKSUse a Tripod
Zoom with your Feet
Think in Shots
Be SafeYour safetySafety of others
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FLICS
Framing SoundLIghting Clutter
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TIPS & TRICKS
Use Rule of Thirds
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TIPS & TRICKS
Give Headroom
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TIPS & TRICKS
Pay Attention to Nose/Look Room
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TIPS & TRICKSBe Polite
If someone does not want to be interviewed, move on.There are lots of “fish” in the sea that will be willing to be interviewed.
Pay Attention!If an interviewee answers your question before you asked it, try not to ask after they just gave the answer.If students are consistently giving great responses about one topic, try thinking about the other goals of your PSA
Coach them2-minutes for the entire PSA, not for one interviewExplain before the interview that you are looking for short statements
B-RollIf you pay attention to what your interviewees are saying, they are telling you what you need to gather B-Roll of. Put someone in charge of keeping a “wish-list” of B-Roll for your team.
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PSA PROJECT #nhsjc
TIPS & TRICKS
Lastly... Make it Relatable! Teens are your audience, if you wouldn’t watch this, chances are they won’t either
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PSA PROJECT #nhsjc
CONTACT USSutherland Doran
@jmclean3
Jmclean3@gmail.com
@kristoferdoran
kpdoran@gmail.com
Saturday, November 16, 2013
THANK YOU
Saturday, November 16, 2013
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