news.thomasnet.com keyword packages. branding - why do you want it? “companies don’t buy, people...

News.ThomasNet.comKeyword Packages

Branding - Why do you want it?

• “Companies don’t buy, people do.”– Comfort with well

known brand– “Influence the

influencers”– Easier approvals

with upper management

• 97% of industrial purchases are initiated by the buyer

Companies with Strong Brands:

• Are more likely to be included in RFQs

• Build defense against new competitors

• Command premium prices

• Have credibility in new markets

• Reduce risks in new product introductions

Companies with Strong Brands:

• Are more likely clicked on in a search result– People equate brand

recognition with relevancy.

Branding is about obtaining…

• First, Share of Voice…– Being seen and heard

• Then, Share of Mind…– Being remembered by

prospects• Finally, Share of Market…

– Being first choice for purchase

The Role Of Branding

• Branding influences the customer throughout the decision making process that favors the effective brand marketer.

Branding On The Internet

• The Right Message…• to the Right Audience…• at the Right Time…• in the Right Context

Solution: News.ThomasNet.com

News.ThomasNet.com

• Helps increase brand awareness and recognition through a wide range of innovative Internet marketing opportunities.– Category Sponsorships– Keyword Packages– E-Newsletter Sponsorships

• Delivers industrial product news daily on hundreds of online news sites, portals, and through targeted e-mail marketing.

News.ThomasNet.comQualified Industrial Audience

Including Fortune 500, governmentand the military

Keyword Ad Packages

• Keyword, key phrase specific– In news stories &

press releases– Custom designed

programs– Rates based on

monthly impressions– Minimum 12 month

contract

Searched: “stainless steel filter”