“next revolution of social media” by dr. tolga akcura, turkey
Post on 16-Apr-2017
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Next Revolution in Social Media
M. Tolga Akura, PhDFounder
Dig-it 2.0Karachi, Pakistan
31 October 2013
People talk about you You existPeople do not talk about you You do not exist
During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, that cat will come here
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There is only one thing in life that is worse than being talked about, and that is not being talked about. Oscar Wilde
During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, that cat will come here
3
During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, that cat will come here
4
During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, that cat will come here
5
During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, that cat will come here
6
During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, that cat will come here
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Occupy Gezi
Gezi Demonstrations
Gezi Demonstrations
Gezi Demonstrations on Social Media
Gezi Demonstrations on Social Media
Gezi Demonstrations on Social Media
Gezi Demonstrations on Social Media
Worldwide Trends on Twitter on 27 Oct 2013
Power Shifts from Head to Long Tail (UGC)
GeneralspecificLow conversion ratehigh conversion rate
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The Era of User Generated Content (UGC)
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Kickstarter Achieved $1 million in 4 hours 24 minutes!
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A Higher Meaning and A Sense of Achievement
A Trend Towards Measurement
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Engineering Requires Delivering HappinessPleasureEngagementRelationshipsMeaningAccomplishments
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Power Through Careful Observation
Arthur Conan DoyleDr WatsonJoseph BellSherlock Holmes
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eBrandValue is used toIdentify major events that impact a brands value based on profiling and analysis of IDs within Big Data Social Media; Provide crititical intelligence that can be acted on: Sentiments and Trends- Categorical/ Brand SpecificBrands losing customer loyaltyCustomers switching from a brandCustomers switiching to a brandLead/ Prospect GenerationProduct positioning and developmentCommunication and creativeInnovation management.
10/31/2013@2013, eBrandValue24
Is my brand outperforming its category growth (primary and selective)? Can I get the sales figures early (enough to react)?Are my marketing investments bang for the buck?Why consumers switch/prefer competition?
Marketing issues eBrandValue addresses
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Is my brand outperforming its category growth?
Can I get the sales figures early (enough to react)?Traffic light indicator for executivesRelevant competition setCritical benchmarks
Can I get the sales figures early (enough to react)? (2)Number of mentionsMindshareDetailed monitoring
Are my marketing investments bang for the buck?Summary for executivesDetailed with timeline
Why consumers switch/prefer competition?Mindshare switchers from/to a brandIncomers/outgoers to the brandTrend analysis & relevant dataCompetitive net switching rates
Many more Such as: Words and their sentiments among brands
RakBeerVodkaWineLiquorWhiskyWord%%%%%%%%%%%%Apple170107104nana51Bar11334121311462910Tavern2842841152111585Cheers861681951724951862Gold370832508410370Tekel6665656332523Carrefour8080nana0042300Migros12441033142646265
10/31/2013@2013, eBrandValue31
Many more Such as: Social media monitoring, content analysis, Instant reply & CRM integration
10/31/2013@2013, eBrandValue32
Take A Ways:Keen observation (eBrandValue)+Engineered engagement (happiness platform)=
Thank You.
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