nhung mason's (accenture) presentation at retail marketing summit 2017
Post on 12-Apr-2017
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Amazon! What now for Australian Retailers?
WHY THE FEAR?
https://www.statista.com/chart/4298/amazons-long-term-growth/
2015 $596m profitsREINVESTMENT
2015 $107b RevenueGROWTH
2016 Revenue$136b
2016 $2.4b profits
AMAZON VERY INFLUENTIAL GLOBALLY
How much do these companies influence lifestyle – Global Shoppers
39%
HOW DOES AMAZON RANK FOR AUSTRALIANS?
How much do these companies influence lifestyle – All Australian Shoppers
12%
Amazon Pantry
Heavy lifting replenishment of bulky
basics & essentials…
All decisions and products driven by sophisticated data analytics
Amazon Fresh
Full same day grocery delivery service
Amazon Echo
Personal AI (Alexa) assistant is the hub for your smart home
Own the customer shopping list
Seamless ordering & replenishment
Ultimate convenience without a price premium
Automatic & real-time delivery
Amazon Prime Now
One hour delivery on 25,000 daily essentials
FRICTIONLESS CUSTOMER EXPERIENCE
Personal AI (Alexa) assistant is the hub for
your smart home
Amazon Dash
Consumer goods home ordering &
replenishment
MORE TO FEAR…
Herringbone
Rhodes & Beckett
Marcs
David Lawrence
Pumpkin Patch
Payless Shoes
Howards Storage World
“Stitched up: How the global giants are squeezing out
Australian fashion”…
“Small online retailers ‘in aggregate are quite a
force’…”…small to medium online retailers now make up 36 per cent of the $21.7 billion in online sales being generated
annually in Australia….
WHAT CAN WE LEARN?Amazon reinvestment, pricing, customer
obsession, exploration, ignore competitorsZARA agile supply chain, customer data drivenUNIQLO R&D capabilities, quality, experienceNiche local, personalised, experience
•Listen•Test and Learn with new propositions
CUSTOMER CUSTOMER CUSTOMER
INNOVATION or EXPECTATION?
•Humans adapt fast•Stop rejecting digital
GET LEAN to REINVEST
•Attack the WASTE in your business•Focus on Working money – is your spend directly changing the customer experience?
DATA to drive ACTION
•Gut feel doesn’t cut it•Stop using data to justify past actions, use data to provide actionable insights
1. CUSTOMER CUSTOMER CUSTOMER
2. Understand when INNOVATION becomes EXPECTATION
3. Get LEAN to REINVEST
4. Use DATA to drive ACTION
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