nina nesbitt 'way in the world' (selling point)
Post on 20-Feb-2017
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TRANSCRIPT
NINA NESBITT- WAY IN THE WORLD By Hollie, Lucy and Katy
INTRODUCTION
WHY THIS SONG? • Its within the pop genre, however, has a ‘indie’ sound that is very popular at the moment.• The song also experiences a journey, as the singer is reflecting upon her future• We have an emotional connection to the song
NARRATIVE/CONCEPT/
PERFORMANCE
WHAT WILL OUR MUSIC VIDEO BE? Narrative• A storyline• Entertaining• Highlights the lyrics• Helps understand the lyrics• It allows the video to be
relatable, means more• Conventional• Yet it can be varied• Cause more viewings
USE OF CAMERA
COSTUME/PROPS
Costumes• We have decided to
go for the indie pop look because of the modern audience.
• Deciding to go with Mainstream we needed to make sure we went with what they wear and what retailers are selling now. Props
• We have decided to have the main singer having a guitar for part of the production because it matched conventions.
• The open roof car was for the idea off freedom and fun loving.
• The flowers are to match the natural and out door locations we have decided to use.
EDITING
Panning Jump Cut – Action Matchhttps://www.youtube.com/watch?v=btqHVhzFOH8
Music and Visuals• The visuals will match the
music • When the chorus plays
there will be faster cuts of more variety to show a build in pace and also tension
• The lead up to the chorus is a lot slower, therefore longer shots will be used with smooth camera work, such as panning or a pull focus.
Reverse• Shows the repetition of each day – the
singer feels as though her life is going nowhere, however, upon waking up the second time, she is filled with more optimism.
• Interesting effects could be created with the reverse tool as seen in:
• https://www.youtube.com/watch?v=01TL9bUWr6I
• This effect could add to the narrative whereby the viewer questions whether the events actually occurred
• USP
Filter
LOCATION
Woodland
Campfire
Urban
Retail Store
UNIQUE SELLING POINT
HOW WILL WE MAKE THIS VIDEO BE UNIQUE YET STILL TARGET THE MASS MARKET?
• Everyone’s video is different in some way
• Nicki Minaj’s video was unique yet predictable
• Make it different• Have a unusual storyline• Fit in with the lyrics• Have a element of fun• Make it quirky• Motifs
REPRESENTATION
WHAT REPRESENTATION DO WE WANT
Why this shot?Ella Eyre:- She has a natural look-direct to the audience-Interactive-Good image
How is this relevant?
The representation we want needs to target our market. -Mainstream-Relatable-Emotions (Characters)-Fun, Quirky-Well presented
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