nisa herbal products
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NISA HERBAL PRODUCTS
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OWNERS
QURESHI HEENA
GAURAV JAWANJAL
AKSHAY MADAN
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Start-up business specializing in hand-made herbal products.
Would be made from herbs that are
either garden grown or gathered in localfields or wooded areas.
Nisa Herbal Products will sell its productline to herbal product wholesalers and
retailers who will then sell it to thecustomers.
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MISSION
To create products that heal sooth ,cleanse and satisfy our customers.
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OBJECTIVES
Achieve sales goal of half of theinvestment during first year of operation.
Achieve a regular customer base of 10companies.
Increase sales by 15% during the
second year of operation.
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PRODUCT LINE
SHAMPOOS
CLEANSERS
TONERS
FACE MASKS
FACEWASHES
MOISTURISERS CLEANSERS
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Promotion Pricing
Nisa Shampoo - 170/- Rs (200ml)
Nisa Skin mask - 140/- Rs (100ml)
Nisa Toner - 120/- Rs (100ml)
Nisa Cleansers - 165/- Rs (100ml)
Nisa Moisteriser - 170/- Rs (100ml)
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Investment
Intial investment 420000/- Rs
3 PartnersHeena - 140000/- Rs
Gaurav - 140000/- Rs
Akshay - 140000/- Rs
S U
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Start-UpPARTICULARS AMOUNT
Machine 20000
Inventory 75000
Computer 25000
Packaging 25000
Distribution charges 25000
Rent 15000
Miscellaneous expenses 25000
R & D expenses 25000
Wages 57000
Marketing expense 45000
License expense 66500
Total start up expense 403500
Total cash required 420000
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BEP
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BEP
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
year 1 year 2 year 3
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Target Market Segment Strategy
Herbal health products dominate sales but herbalbeauty products have been growing in popularity eachyear.
Nisa Herbal Products will focus on the small companiesserving the market.
The cost of manufacturing all these items themselves isprohibitive so they contract with third party vendors tosupply product.
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Service Business Analysis
As the herbal market has grown into a multi-billion dollarindustry, so has the opportunity for small firms and farms tosupply product to larger herbal companies that thenrepackage and market the product under their own brand
As the larger and second tier companies face off to wingreater market share, they are constantly looking foradditional product items
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Competition and Buying Patterns
Quality and timeliness are the essentialfactors in being successful as a supplier toa herbal product company.
The local success of an herbal productmany times leads to a larger companyprocuring the product for their line.
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Strategy and Implementation Summary
Nisa Herbal Products will focus first on building aclient base with herbal health product companies.
Competitive Edge:
The competitive advantage of Nisa HerbalProducts will be the consistent quality of the herbsthat would be at the core of each product.
Sales Strategy
The Products of the company would be given outto the wholesalers and retailers throughout the city
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Marketing Strategy: We will market the company's product line through advertisements
in the form of brochures, newspaper ads, creating a website for thecompany, etc. There would be banners put up at the companys
retail shops. The company will also launch the Nisa Herbal Products
website. The site will be designed to promote the products and offerthe details of the product they wish to buy.
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RAW MATERIALSUPPLIERS Aayurmed Biotech Pvt. Ltd.
Address:1-2, Satyam I-B, RahejaComplex, Malad(East), Mumbai - 400
097, IndiaPhone: +(91)-(22)-28420818 Fax: +(91)-(22)-28429861Mobile / Cell Phone: +(91)-9869711527
Website:http://www.aayurherb.com/indian-ayurvedic-herbs.html
http://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.html -
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Sudip and Company
Address: A/17 - Aristrocrate, Lajya Estate,Mogra Road, Andheri (E), Mumbai - 400
069,, Mumbai - 400 069, IndiaPhone: +(91)-(22)-28390684 /28390686 Fax: +(91)-(22)-28211144Mobile / Cell Phone: +(91)-9820342306 /
9820342308Website:http://www.indiamart.com/sudip/
http://www.indiamart.com/sudip/http://www.indiamart.com/sudip/ -
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PACKAGING
Alex industries
Address: 7th floor Riddhima complex.Malad(west):
Mob: 08080451119
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LEGAL ASPECT
The company will be registration in Indiaunder the Companies Act, 1956.
Pollution control license, manufacturing
license from FDA and Mumbai MunicipalCorporation
Duly registered under Central Sales Tax
Act. and under the Bombay Sales TaxAct.
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