nissan’s u-turn
Post on 07-Apr-2015
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NISSAN’S U-Turn
Dina Eldrina
Tovanny Panjaitan
Amritha Mendonca
Liang Liang
Vadim Neumann
Pavan Bagade
Overview
FY 1999 - FY 2000
FY 2001 – FY 2002
Start Up
Charismatic Leadership
Awareness
Activation
Innovation and
Marketing
Nissan is Back
Consolidation
Enhancing Brand
Zero Debt Environment
Start Up
• Charismatic leader
• Identifies problem
• Sets the goals and objectives
• Provide resources
– Handpicked executives
• Change in organizational culture
Activation
• Innovation and Marketing– R&D– Brand Re-enhancement
• Cut Cost– Suppliers– Globalization– Shut down plants
• Increase efficiency– Optimize machine utilization
Activation
• Improve communication– Bottom-up Approach– Use of Emails– Clear and constant communication– Internal Agreements
• Delegation– Accountability and responsibility
• Other changes in culture– Transparency– Language– One rule
Consolidation
• Turn profit around by 2001
• Enhancing brand
A Framework for Taking Charge
Avoiding the traps•He interacts with people• Identifies the problems• Listening to others• Hand picked executives
Enabling tools• Visited plants • Set clear goals
Meeting Challenges• Involvement of stakeholder
Creating Momentum• For Employees
Bottom up approach• For Stake holders
Turn profit around• For Public
Transparency • No Choice
Managing oneself• Strong leader style• Clear understanding
Start Up 2001
• Urgency awareness• Promotions
– Product– Employee
• For Shareholders– Dividend payment
• For Employees– Stock options, salary increase
• Gender equality• Increase in stock price
Activation
• Product Innovation
– Flashy new vehicle
• Brand Campaigns
– Tokyo motor show
• Meeting market needs
• Debt reduced to half
• “Nissan is back”
Consolidation
• Zero debt environment
• Plan 180
• New 3 year supplier cost reduction
How to keep the Momentum Going?
• Keep the underdog spirit
• Continuous improvement
• Set new goals
Recommendations
• Improve relationship with stakeholders
• Customer satisfaction
• Expanding overseas market
• Incentives to keep the momentum going
• Employee satisfaction
Ghosn Leadership Skills
• Self awareness
• Self regulation
• Motivation
• Empathy
• Social Skill
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