nm2216 dw5 group4 iwalk4games

NM2216 NM2216 iWalk4GamesiWalk4Games

DW5 – 04DW5 – 04

Dorcas Teo Hui JunDorcas Teo Hui JunManel Tan Mun YeeManel Tan Mun Yee

Hiren S/O Mahesh KumarHiren S/O Mahesh KumarEric Lim Yu KaiEric Lim Yu Kai

Entice Gamers To WalkEntice Gamers To Walk

What if you could walk instead of forking What if you could walk instead of forking out cash for your pay-to-play games or out cash for your pay-to-play games or game credits?game credits?

““You Walk, We Pay” conceptYou Walk, We Pay” concept

Points can be exchanged for exclusive Points can be exchanged for exclusive bonus items in games.bonus items in games.

““Cheating” encouraged! Cheating” encouraged!

User Walking

PROBLEM STATEMENT:PROBLEM STATEMENT: PPeopleeople

Frequent computer usersFrequent computer users ( (>30 hours weekly>30 hours weekly))

Plays games Plays games

Does not have external motivationsDoes not have external motivations to exercise to exercise 82% surveyed – Lazy82% surveyed – Lazy

WHY THEM?

PROBLEM STATEMENTPROBLEM STATEMENT:: AAcctivitytivity

WALKINGWALKING

Why?Why? Health Benefits: includes lowering cholesterol, blood pressure, Health Benefits: includes lowering cholesterol, blood pressure,

reduce risk of diabetes reduce risk of diabetes 97%97% surveyed - willing to walk for benefits surveyed - willing to walk for benefits 62%62% surveyed - likely to play games which require them to walk surveyed - likely to play games which require them to walk

20 – 30% more than usual20 – 30% more than usual

PROBLEM STATEMENTPROBLEM STATEMENT:: C Contextontext

Nope. I need to walk, 1614 more steps to getting my goldfish!

Logging on tonight?

Want to join me? Don’t you want a

new upgrade?

Yea, but its 19595 steps away!

Haha! Loser~ Time to get walking, don’t

you think?

PROBLEM STATEMENTPROBLEM STATEMENT:: C Contextontext

See ya~

Argh! Alright. See you at the usual

then.

PROBLEM STATEMENTPROBLEM STATEMENT:: C Contextontext

Physical ContextPhysical Context•Tracking of steps walked in real Tracking of steps walked in real worldworld

•Regardless of location and timeRegardless of location and time

•Application activated on deviceApplication activated on device

PROBLEM STATEMENTPROBLEM STATEMENT:: C Contextontext

Social ContextSocial Context•““Cheating” as mentioned earlierCheating” as mentioned earlier

•Motivating friends to walk together Motivating friends to walk together (72% of surveyed cited friends as (72% of surveyed cited friends as motivation to exercise)motivation to exercise)

•Donating steps to friends (Helping Donating steps to friends (Helping each other walk, more friends walking each other walk, more friends walking together will get more points)together will get more points)

PROPOSEDPROPOSED

SOLUTIONSOLUTION

Proposed SolutionProposed Solution

Easily done on existing popular devices Easily done on existing popular devices like iPhone or Android (or any devices with like iPhone or Android (or any devices with GPS/ accelerometer)GPS/ accelerometer)

Tie in with game companies to offer Tie in with game companies to offer exclusiveexclusive items on our applications items on our applications

Users will pay a minimal download fee Users will pay a minimal download fee which will go to the companieswhich will go to the companies

2 ways to track steps, pedometer or GPS2 ways to track steps, pedometer or GPS

Strengths of solutionStrengths of solution

Very realistic technological implementationVery realistic technological implementation

Minimal cost for usersMinimal cost for users

Adoptable across online trends & Adoptable across online trends & communities (e.g. walking for discounts for communities (e.g. walking for discounts for blogshops)blogshops)

User-defined targetsUser-defined targets

Criticism of SolutionCriticism of Solution

What other ways could we utilize to attract What other ways could we utilize to attract players to use our application if they still players to use our application if they still had the choice to use the cash-shop?had the choice to use the cash-shop?

Would companies be willing to liaise with Would companies be willing to liaise with us to incorporate our application with their us to incorporate our application with their games?games?