nmc future of museums virtual conference - crowdsourcing

I  don’t  like  to  use  the  word  “crowdsourcing”  

Why  not?      

Why  not?      

•  It  smacks  of  exploita=on.  “Let’s  get  the  crowd  to  do  it  for  us.”  

Why  not?      

•  It  smacks  of  exploita=on.  “Let’s  get  the  crowd  to  do  it  for  us.”  

•  It  makes  the  crowd  sound  like  a  natural  resource  to  be  mined.  

Why  not?      

•  It  smacks  of  exploita=on.  “Let’s  get  the  crowd  to  do  it  for  us.”  

•  It  makes  the  crowd  sound  like  a  natural  resource  to  be  mined.  

•  It  doesn’t  acknowledge  the  rela=onship  that  exists  whenever  you  ask  strangers  to  help  you  fulfill  your  mission.    

Crowd  sourcing  

Crowd  sourcing  

Crowd  funding  

Par=cipatory  experiences  

Crowd  sourcing  

Crowd  funding  

Why  are  these  ideas  a  big  deal?  

Why  are  these  ideas  a  big  deal?  

•  They  get  us  out  of  “the  visit”  mentality  and  into  longer  term  rela=onships  with  our  audiences.  

Why  are  these  ideas  a  big  deal?  

•  They  get  us  out  of  “the  visit”  mentality  and  into  longer  term  rela=onships  with  our  audiences.  

•  They  have  the  possibility  to  turn  passive  visitors  into  ac=ve  co-­‐creators,  co-­‐funders,  and  co-­‐owners  of  our  outputs.  

Generator  Strandbeest  by  Leonieke  Aalders  CC-­‐BY-­‐SA  2.0  

Gakken  Strandbeest  Rear  by  Dave  Fayram  CC-­‐BY  2.0  

How  to  engage  with  a  global  community  of  interest?  

Build  an  online  community  plaSorm  

How  to  engage  with  a  global  community  of  interest?  

Use  an  exis=ng  online  community  plaSorm  

hUps://en.wikipedia.org/wiki/Wikipedia:Meetup/Peabody_Essex_Museum_Edit-­‐a-­‐thon_Spring_2014  

Ques=ons?  Hit  me  up  

Ed  Rodley  Peabody  Essex  Museum  e:  ed_rodley@pem.org  t:  @erodley