no. 9 (2015/2016) may...

No. 9 (2015/2016) May 2016

Poznań University of Economics and Business

UNIVERSITY LIFE 2• The90thanniversaryofPUEB..................................................................................................................... 2• AcademyofInnovativeBusinessatPUEB............................................................................................... 6• OurscientistamemberoftheCommitteeofEconomicSciencesPAS........................................ 7• PUEBRectorawardedtheMedalofthePolishBankAssociation.................................................. 7• OurscientisttheSpeakeroftheYear2016............................................................................................. 8• Nearly1.8millionPLNforresearch........................................................................................................... 8• ThePUEB’sRunnersClubwonintheEkidenxlplMarathonRelay............................................... 9• SuccessesofESNPUEB.................................................................................................................................. 10• AmbassadoroftheKingdomofMoroccoatPUEB.............................................................................. 10• AmeetingwithTadeuszKościński............................................................................................................ 11• AdamSzejnfeldvisitedPUEB....................................................................................................................... 11• FuraŚwietlikówintheCitadelPark........................................................................................................... 12• Strategicmeeting............................................................................................................................................ 12• AnewpublicationbyStudioOeconomicaPosnaniensia................................................................. 13• AlbertoMingardiatPUEB............................................................................................................................. 13• InternationalDayatPUEB............................................................................................................................ 14• PUEBstudentswintheAuditOdyssEY.................................................................................................... 15• MeetingwithrepresentativesoftheSocialInsuranceInstitution(ZUS)atPUEB.................... 15• OneoftheDiversityBusinessMeetingsinPoznan............................................................................ 16• AremarkablemonographbyPUEBscientists....................................................................................... 17• Theconference“Participationversusdemocracy”atourUniversity............................................ 17• Occupation:diplomat.................................................................................................................................... 18• StudentsOpinionResearch......................................................................................................................... 18• Acompetition“ModelingtheEnergyMarket”fortheAwardofthePresidentofENEASA.. 19• DaysoftheCommodityScienceDepartment...................................................................................... 20• “Insuranceandthechallengesofthetwenty-firstcentury”-aconferenceatPUEB.............. 21

THE GALLERY OF PUEB RECTORS 22

INTERVIEW 24• Businesscommunicationinpractice........................................................................................................ 24

OUR ALUMNI 26• Ourgraduateshavethehighestpayingjobs........................................................................................ 26• ThebestworksofPUEBgraduates............................................................................................................ 26

PUEB IN THE MEDIA 27• Ourexpertsinthemedia.............................................................................................................................. 27• Mediamonitoring–May2016.................................................................................................................... 28

Table of contents

ISSN 2450-1166

Circulation100copies

PublisherPoznańUniversityofEconomicsandBusinessal.Niepodległości1061-875Poznańphone:618569000www.ue.poznan.pl/en

©CopyrightbyPoznańUniversityofEconomicsandBusinessPoznań2016

Editor-in-chief SylwiaJurga

Edited byGrzegorzLemański

Graphic designIzabelaJasiczak

English translation byWenesaSynowiec

PhotographsPUEBArchive,Fotogenika.pl

Print and typesettingPrzedsiębiorstwopoligraficzno-usługowe„Multigraf”S.C.R.Ellert,J.Tomczuk

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The 90th anniversary of PUEBInMay2016,wecelebratedthe90thanniversaryofthePoznanUniversityofEconomicsandBusi-ness.Theprogrammeofcelebrationsincludedexhibitions,scientificconferencesandapicnicfortheacademicsocietyandresidentsoftheregion.CelebrationsincludedalsosolemnsittingofthePUEBSenateandaceremonyofawardingtheHonorisCausaDoctorate.

Zielinska-Głębocka,prof.MarianGorynia,prof.TadeuszKowalskiandprof.MaciejZukowski.Onthesameday,duringameetingintheformofbusinessbreakfast,prof.PiotrBanaszykdiscussedtheresultsofthesurveyonlogisticssolutionsinPartnerClubcompanies.

Oneofthemainanniversarycel-ebrationswasaceremonyofaward-ingthetitleofDoctorHonorisCausaofthePoznanUniversityofEconom-icstodr.AndrzejByrt.Theceremonytookplaceon19May2016intheauditoriumofPUEB.Dr.AndrzejByrtisanoutstandingorganizerofinter-nationalentrepreneurship,effectivebusinessleader,askillednego-tiatoranddiplomat,builderoftherelationshipbetweenscienceand

practiceandacclaimedspeakerandpromoterofeconomicvalueintheinternationalcommunity.Untilnow,thehonorabletitleofDoctorHon-orisCausaofthePoznanUniversityofEconomicsandBusinesshasbeenawardedto25peopleofparticularmerit,withahighscientificstatus,whoseworkandachievementsfulfillthemissionoftheUniversity.

AftertheceremonyofawardingtheDoctorHonorisCausatitle,thePolishDanceTheatre“Czterdzieści”gaveananniversaryperformanceatPoznanInternationalFair(direc-tor,choreography,scenographyandtext:JoStrømgren).

TohonorthememoryofthoseinvolvedinthedevelopmentoftheUniversity-staff,alumni,students

andsupporters-wesetuptheMemorialRoom.On20May20,theexhibitionpresentingtheUniver-sity’shistorywasorganizedthere.

Themaincelebrationsofthe90thanniversaryofthePoznanUni-versityofEconomicsandBusinessendedon21May2016with“WolnyTarg,orwepresentwhat’sbest.”Theeventincluded,amongothers,marketwithapicnic,tripstoplacesassociatedwiththeUniversity,inte-grationgame,andaconcertoftheEconomicSingerschoirunderthedirectionofMagdalenaSzczeniaw-ska,operatingattheOpenUniver-sity“ErgaOmnes”.

AdetailedreportonalleventswillbeavailableinthespecialSep-temberissueoftheBiuletyn.

Theprogrammeofcelebrationswasverydiverseandassumedthecommitmentofvariousstakehold-ersoftheUniversityincludinggraduates,students,employees,Cityauthoritiesandresidents,andbusinessandinstitutionalpartners.Alltheeventsweretoemphasizecity-formingandsocialroleofPUEBinshapingthepotentialofPoznanandthecountry.

Thecelebrationsstartedon13May2016withtheanniversaryconcertofthefemalechoir“So-nantes.”Theconcertwasentitled“Ifnotus,thenwho?”Songsoftheinterwarperiod(foundingoftheUniversity)andyears1950,1974(thedateofrenamingtheUniver-sity),2004(theyearinwhichMs.HannaMalickabecamethechoir’sconductor)and2008(renamingtheUniversitythePoznanUniversityofEconomics)weresanginnewver-sionsbymorethan30chorusgirls.Intheconcertpart,theSonanteschoirillustratedmusicallythemostimportantdatesinthehistoryoftheUniversity.RectorofthePoznanUniversityofEconomicsandBusi-ness,prof.dr.MarianGorynia,prof.zw.UEP,presentedthechorussingerswithoccasionaldiplomas.JubilariansthankedrepresentativesoftheUniversityandadministrativedivisions.Theconcertwasprecededbytheofficialpart,duringwhichtheRectorofPUEBawardedmedals“ForMerittothePoznanUniversityofEconomicsandBusiness,”LaborOmniaVincitmedals,andYoungPositivistdistinctionsawardedbytheHipolitCegielskiSociety.

Anotherpartofcelebrationstookplaceon15May.ItwastheHolyMass,duringwhichArchbishop

StanislawGadecki,MetropolitanofPoznan,deliveredhissermon.

Anexhibition,openedattheEducationalCenterofElectronicServicesandontheOldMarket,“Aviewofthecity,”wasorganizedon16May2016.TheaimoftheexhibitionwastoshowdifferentformsoftheUniversity’spresenceinthecity.Memories,achievementsofemployeesandalumni,storiesaboutthebuildings,peopleandeventshavebeenillustratedbythearchivalandcontemporaryphotographs.TheexhibitionwillbeopeneduntiltheendofSeptemberatECESanduntil29May2016ontheOldMarket.

Extensionoftheexhibitionisarichlyillustratedanniversarypublication“Components.90yearsofthePoznanUniversityofEco-nomicsandBusiness.”ItbecameanopportunitytodiscoverthestoriesabouttheUniversity,whichatfirstglancemaynotseemsignificantenoughtopayattentiontowhentalkingabouttheschool.Butthegreatstoriesconsistofmanysmallstoriesandthiswastheideabehindthispublication.Monument - ex-posed before the reader - built with poems written by Professor Zbigniew Zakrzewski, with baroque menu of Bratniak canteens, punch lines of cabaret Pegazik’s jokes, with crack-ling sounds of the first student broad-casting system, with calligraphed pages of thousand positions in the economic library, with the love of the Odra 1013 computer, with announce-ments of tutoring and social actions, with views from the 18th floor of the Collegium Altum, with press cuttings and human memory, with archival photographs and a completely new images. With the components of

great things [fragment allowed for publication].ThepublicationisavailableatthePUEBbookstore.

On17May2016,theNewsroominthePUEBLibrarywasnamedafterHannaMaciejewska-longtimemanageranddirectorofthelibrary,andadeservedbibliographeroftheUniversity.Additionally,theexhibi-tionpresentingthehistoryoftheMainLibraryofthePoznanUniver-sityofEconomicsandBusinesswasorganizedthere.TheintegralpartoftheexhibitionistheonedevotedtoHannaMaciejewska.

SportsDaywasheldon17May2016attheMainBuildingandinthesportshallon17May2016.SportsactivitiesforthewholeacademiccommunitywerepreparedtheUniversityClubAZSUEP.Studentstookpartin,amongothers,train-inginself-defense(KravMaga)andaerobicsontrampolines.AnothereventwasatraditionalbasketballgamestudentsversustheUniversityauthorities.Theauthoritieshaveoneforthefirsttime(78:75).Adaylater,thePUEBStudentParliamentandtheAWFStudentGovernmentCoun-cilorganizedculturalandsportsfestival“Integralia.”Theprogrammeincludedsportstournaments,es-caperoomgameandspeeddating.ThemusicalatmosphereduringthefestivalwasprovidedbyartistsofPolishhip-hopscene(Zeus,Sobota).

Thestrongsubstantivepointofjubileecelebrationswasadiscus-sionpanel“ThePolisheconomy:achievements,failuresanddevelop-mentopportunities”organizedonMay18,2016.Itwasattendedbyprof.AndrzejMatysiak,prof.WitoldOrlowski,prof.AndrzejWojtyna,prof.RyszardRapacki,prof.Anna

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Academy of Innovative Business at PUEB

PUEB Rector awarded the Medal of the Polish Bank Association

TheAcademyofInnovativeBusinessisaprojectoftheChamberofCom-merceandIndustryandthePoznanUniversityofEconomicsandBusiness,fundedbytheLeopoldKronenbergBankingFoundation.ThepurposeoftheAcademyistopromoteinnovativetechnologiesandthelatestknowl-edgeamongsmallandmedium-sizedcompaniesfromWielkopolska,tohelpinadjustingworkers’qualificationstotheneedsoftheregionaleconomyand,aboveall,topopularizeknowledgeaboutthelatesttrendsinmanagement.

Aseriesoffreetrainingintheformoflecturescombinedwithpracticalworkshopswaslaunchedwithinthisproject.TheytookplacefromOctober2015toMay2016atthePoznanUniversityofEconomicsandBusiness.Theywereconductedbyknownandrespectedexperts.

Thesubjectofthemeetingswasadaptedtotheneedsofentrepre-neurs.Amongtheissuesdiscussedwere,amongothers,transformationofPolishcompaniesandtheroleofleadersintheseconddecadeofthe

twenty-firstcentury,thenewlawrestructuring,changesintheUnionandnationallawonpublicprocure-ment,foreignexpansionofPolishcompanies,buildingaCSRstrategyor“Strategy64squares”(analogiesbetweenbusinessandchess).

Themeetingswereverypopularamongentrepreneursastheywerenotonlyanopportunitytoacquirein-teresting,currentknowledge,butalsoanopportunityforcreativeexchangeofbusinessexperiences.

ThePolishBankAssociationaward-edprof.dr.hab.MarianGorynia,prof.zw.UEP,theSilverMedalofNicolausCopernicusforspecialachievements

inconstructionanddevelopmentofthebankingsector.

NicolausCopernicusMedalofthePolishBankAssociationwasestab-

lishedasanhonorabledistinctionforoutstandingachievementforthedevelopmentandsafeoperationofthePolishbankingsector.

Our scientist a member of the Committee of Economic Sciences PAS

Professordrhab.WieslawaPrzybylska-Kapuścińska,prof.zw.UEP,hasbeenappointedamemberoftheCommitteeofEconomicSci-ences(CES)ofthePolishAcademyofSciencesforthetermofoffice2016-2019.

CESisanorganizationalunitofthePolishAcademyofSciences,itsactivityinvolvesthedevelopment,promotion,integrationanddisseminationofscienceandcontributestothedevelopmentofeducationandenrichmentofthenationalculture.

ThescopeofactivitiesoftheCommit-teeofEconomicSciencesincludesthefollowingthematicareas:generalthe-oryofeconomics,historyofeconomicthought,andtheproblemsoffunction-inganddevelopmentoftheeconomiesofCentralandEasternEurope.

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Nearly 1.8 million PLN for research

Our scientist the Speaker of the Year 2016Dr.TomaszKopczyńskifromthe

DepartmentofStrategicManagementwonthetitleoftheSpeakeroftheYear2016awardedbyPMI(ProjectManagementInstitute).SpeakeroftheYear2016waselectedon23April2016duringthe“PMPIADA”-aseriesofprofessionalspeechesonprojectmanagement.Elevenexpertspre-

sentedthemostimportantinforma-tionfromselectedareasofexpertisefromasetofgoodpracticesPMBoKGuide,i.e.ProjectManagementInsti-tuteguide,oneofthemostimportantsourcesofknowledgeforProjectMan-agers.Thespeecheswereevaluatedby6-personjurycomposedofexpertsinprojectmanagement.

PMPMIADAisorganizedbythePoznanbranchoftheProjectManage-mentInstitute(PMI),anassociation,oneofthelargestintheworld,as-sociatingprofessionalsinthefieldsofprojectmanagement.PMIhasmorethan454thousandmembersin185countries,wheretherearemorethan250branches.

ResearchersfromthePoznanUniversityofEconomicsandBusinessreceivedfundingfromtheNationalScienceCentre.Theirresearchprojectswonatotalof1792221PLNintentheditionofOPUS,SONATAandPRELU-DIUM9competitions.

IntheOPUS10competition,researcherscanapplyforgrantsforresearchprojects,includingfinanc-ingthepurchaseormanufactureofresearchequipmentnecessaryfortheimplementationoftheseprojects.ThreePUEB’sprojectswillbefinancedunderOPUS10andthetotalamountis873681PLN:

1. “Creatinganetworkofvaluesine-commerceintermsoflogisticsandmarketing”–drArkadiuszKawa

2. “Possibilitiesofmeasuringtheeffectivenessofbrandstrate-giesofPolishcities(ontheex-

ampleofPolishdistricttowns)intheoreticalandempiricalterms”–drMagdalenaFlorek

3. “Riskpremiumoninternationalbondmarkets”–drAdamZaremba

TheSONATA10competitionisdedi-catedtopeoplewithdoctoraldegreeswhoarestartingtheircareers.Fiveprojectsofourscientistsreceivedfund-ingfortheamountof858720PLN:

1. “ThestudyofthesubjectivedimensionofthequalityoflifeofchildreninPoland”–DrTomaszStrózik

2. “Theimportanceoftheselectionofvaluationmethodsintheidentificationofmarketanoma-lies”–DrJoannaLizińska

3. “TherevitalizationofdegradedurbanareasundertheJESSICAinitiative”–DrPiotrIdczak

4. “Analysisofthealliancesofopeninnovationandstrategicpartnershipsinthebiopharma-ceuticalsectorinPolandandCentralandEasternEurope”–drŁukaszPuślecki

5. “Thematurityofacompanyintermsofrelationshipmanage-mentvs.competitiveadvan-tage”–drBartoszDeszczeński

ThePRELUDE10competitionsubsidizesresearchprojectscarriedoutbypeoplewhoarestartingtheircareersinscienceanddonothavedoctoraldegrees.Inthiscompeti-tion,aprojectpreparedbymgrWik-toriaDomagała,“Genderinequalityintheprofessionalsphereindevel-opedcountries,”receivedfundingfortheamountof59820PLN.

The PUEB’s Runners Club won in the Ekiden xlpl Marathon Relay

Arecordnumberof294relayteamsparticipatedinthisyear’sfourtheditionoftheEkidenxlplMarathonRelay.Threeoftheseteamsrepresent-edthePUEBRunnersClub.

Inpreviouseditions,theRunnersClubhasalwaysoccupiedthehighestpositionsinthequalification.Thisyear,forthefirsttime,therunnersfrom

PUEBdominatedthecompetitiontak-ingalltheplacesonthepodium.

• Iplace–KBUEP2wskładzie:MarcinBartkowiak,JarosławŁabedzki,MarcinWalkowiak,PawełGorzelańczyk,DawidObrzeżgiewicz,MarcinFlotyński

• IIplace–KBUEP1wskładzie:JakubNiedźwiadek,Waldemar

Rydzak,WaldemarBudner,EmilWaszkowski,JacekTrębecki,ZygmuntWaśkowski

• IIIplace–KBUEP3wskładzie:TomaszFliegner,AleksanderNowakowski,MartaSprada,SławomirRatajczak,JakubBudner,JanPolowczyk

A student of PUEB the winner of the Citigroup World Chess Championship

Thewaythetitleofthebestchessplayerofoneofthelargestglobalcorporations,captainofthechessPoznańUniversityofEconomics-MichalMazurkiewicz-beat200play-ersrepresenting25countriesfromallregionsoftheworld.CompetitiontookplaceviatheInternetandlasted

fourmonths-theparticipantsplayedatotalofelevenmatchesphasesofthefundamentalandthreeplay-offs.

CitigroupWorldCupFinalinchesswasorganizedinthemainsiteofCitiHandlowy.ConfrontingstudentUEPAntonBashtavy(alsodefendingthecolorsredandwhite).

MichalMazurkiewiczUEPisastudentmajoringinEconomics,specializingintheglobaleconomyandmanagerial.InNovemberof2016.HewilldefendthecurrentchampionPolishbankers.

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Successes of ESN PUEBDuringtheNationalPlatforminLublin-themostimportantnationalcongressofallsectionsoftheErasmusStudentNetworkinPoland–thesectionoperatingatourUniversity-ESNPUEB-receivedthreeawards.

InthecategoryBest Collabora-tion between Sections,wetookthirdplaceforcooperationbetweenPoznanESNsections(AdamMickie-wiczUniversity,PoznanUniversityofTechnologyandPUEB).Inthepastyear,theabovementionedsectionesorganizedmanyuniversityeventsandjointeventsforexchangestu-dentsinPoznań.

IntheBestCongresscategory,ESNPUEBwonsecondplacefortheorganizationoftheNationalPlatforminPoznaninMay2015.NationalPlatforminPoznańwasahugelogisticalundertakingas180membersoftheESNPolandAs-sociationvisitedourcity.

ThelastawardwasgiventothePresidentofESNPUEBFilipWypi-

jewski,whotookfirstplaceintheBest PresidiumcategoryduringthemeetingofESNPolandDelegatesinSzczecin.Workinginthepresidiuminvolvedsubstantiveorganizationofthewholecongress,conductingmeetings,andpreparationofthereportoftheproceedingsandreso-lutionsadoptedduringthemeeting.

Adam Szejnfeld visited PUEBAdamSzejnfeldvisitedthePoznan

UniversityofEconomicsandBusiness.On30May2016,inthePUEBaudi-torium,hegavealectureaddressedtoacademiccommunityFortheacademiccommunity“TheUniononthecusp.”

Inhislecture,MEPpresentedthegreatestthreatsfortheEuropean

UnionanditsMemberStatesinrecentyears(includingthefinancialcrisis,awaveofrefugees,terrorism,intensi-fyingthepolicyof“humanization”ofsocietyandthe“socialization”oftheeconomy,andthecrisisofvaluesandnationalizationofsocialattitudes).

Duringthepresentation,MrSzejnfeldalsoassessedtheimpact

ofthecurrentEuropeanintegrationonPoland.Inthesecondpartofthemeeting,hetookuptheissueofthemeasuresnecessarytomaintainthesocial,economicandmilitarysecurityandpresentedpossiblescenariosforthefuture.

Ambassador of the Kingdom of Morocco at PUEB

On10May2016,ourUniversityhosteddistinguishedguestswhopre-paredtwolecturesfortheacademiccommunity.Thefirstlecture,“PolandandtheAfricancountriesinrecentyears,”wasdeliveredbyaMemberofParliamentKillionMunyama(inPolish).

KillionMunyamaisaprofessorofeconomicsandinternationalfinance,regionalcivilservantandpoliticianoftheZambianorigin(MemberofParliamentforVIIandVIIIterm).Hewasbornon10July196,inMakalainZambia.HecametoPolandin1981thankstoagovernmentscholar-

ship.HegraduatedfromthePoznanUniversityofEconomics.Since1994hehasbeenadoctorofeconomicsci-ences.In2012,heobtainedapostdoc-toraldegreeineconomicsciencesinthefieldofeconomics.Hespecializesinbankingandinternationalfinance.Since2011,hehasbeenadeputytotheSejmonbehalfofthePlatformaObywatelska.InthepreviousVIIandcurrentVIIItermofofficeheisadel-egatetotheParliamentaryAssemblyoftheCouncilofEurope(PACE)whereheisadeputyrepresentative.

Thesecondlecture-“PoliticsandEconomyofMorocco”-wasdelivered

bytheAmbassadoroftheKingdomofMoroccoinPolandJ.E.YounsTijani.AmbassadorYounsTijanistartedhisworkforthegovernmentoftheKing-domofMoroccoin1978.Heworkedinbothdomesticandforeigninstitu-tions,performingvariousfunctions,includingamongothers,MinisterPlenipotentiaryofMoroccanMissiontotheUNinGeneva,ConsulGeneraloftheKingdomofMoroccoinMadrid,andConsulGeneraloftheKingdomofMoroccoinParis.From2013,hehasservedasAmbassadorofHisMajestytheKingofMoroccointheRepublicofPoland.

A meeting with Tadeusz KościńskiVice-secretaryofStateinthe

MinistryofDevelopment-TadeuszKościński-metwiththeacademiccommunityofthePoznanUniversityofEconomicsandBusiness.On9May2016,hegavealectureentitled“Theroleofinternationalcooperationin

theimplementationoftheplanforresponsibledevelopment”.

TadeuszKościńskihasbeenassoci-atedwiththebankingsectorthrough-outhiscareer.Since1997,heservedasdirectorofBankZachodniWBKS.A.Previously,heworkedinPolskiBank

RozwojuS.A.,BankPrzemysłowo-Handlowy,BankŚląskiandBankPomorski,aswellastwobanksinLon-don.HegraduatedfromGoldsmith’sUniversityofLondon.

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A new publication by Studio Oeconomica PosnaniensiaNearlytwentyrepresentativesofsciencewereinvolvedinthecreationofthelatesteditionofthemonthlyStudioOeconomicaPosnaniensia.

Alberto Mingardi at PUEBAlbertoMingardi’sopenlecture

washeldatthePoznanUniversityofEconomicsandBusinesson30May2016.ThemeetingwasconnectedwiththepromotionofthebookbythelateBrunoLeoni,“FreedomandLaw.”

AlbertoMingardiisachiefexecu-tiveoftheItalianthink-tankInstitutoBrunoLeoni.HealsocooperateswiththeCatoInstituteandtheAtlasNetwork.HewroteforTheWallStreetJournal,FinancialTimes,WashingtonPost,InternationalHer-aldTribune,LiberoandLaStampa.HehasaPhDinpoliticalsciencethathedefendedattheUniversityof

Pavia.Hespecializesinantitrustlawandthehealthcaresystem.Oneofhismostimportantpub-licationisamonographdevotedtothephilosophyofHerbertSpencerpublishedin2011.

On22May,duringtheWar-sawBookFair,thebook“Free-domandLaw”byBrunoLeonihaditspremiere.ThisisthefirstPolisheditionofthisbookandwillbereleasedbyWydawnictwoNieoczywisteincooperationwiththeForumFoundationforCivicDevelopment.Introductiontothebookwaswrittenbyprof.LeszekBalcerowicz.

“Freedom and Law” byBrunoLeoniisanexampleofexcellentanalysisoftherelationshipbetweenlawandfreedom,inwhichtheauthorsharestheviewsofFrédéricBastiat,surpass-ingHayekwithconsistencyandrigor.Leoniexplainsthefeaturesofthelawcreatedintimesoffreedomandshowsthatlegislatoritselfbecomesathreattothelawbyunderminingvaluessuchasstability,versatilityanddiscipline.Inhiswork,theauthorformulatesthethesisthatthegreatestobstacletoaneffectivelegalsystemislegisla-tiveinflation.Inmoderndemocraticsocieties,legislativebodiesusurpthefunctionsthathavebeenandshouldbeexercisedbyindividualsorgroups,butnotbythegovernment.Theresultofsuchactivitiesistheestablish-mentofanexcessiveamountoflawsandregulationsthatcrushindividualfreedom.“Freedom and Law” isnotonlyagreattreatiseonthehistoryoflaw.Itisalsoabasisforunderstandingthetruerelationshipbetweenlawandfreemarketeconomy.

Strategic meetingTheaimofthestrategicmeeting

2016wastopresentthelevelofim-plementationof2013-2015StrategyatPUEB.Suchameetingtakesplaceonceinfouryears-wehadtheop-portunitytolistentospeechesoftheRector,Vice-RectorsandDeans,whosummeduptheachievementsinvariousstrategicareas,aswellastheRector-elect,whopresentedavisionofthedevelopmentofourUniversity.ThemeetingwasalsoanopportunitytodiscussandlistentothevoiceofemployeesandstudentsofPUEB.

Themostversatiledepartmentsoftheacademicyear2014/2015were

awardedduringthemeeting.Thesedepartmentswere:

• DepartmentofEuropeanStudies• DepartmentofTradeand

Marketing• DepartmentofInformation

Systems• DepartmentofInternational

Competitiveness• DepartmentofMacroeconom-

icsandFoodEconomy• DepartmentofMonetaryPolicy

andFinancialMarkets• DepartmentofLabourand

SocialPolicy• DepartmentofInformation

Technologies

• DepartmentofTheoryofOr-ganizationandManagement

• DepartmentofInsurance• DepartmentofStrategicMan-

agement• DepartmentofStandardized

ManagementSystems

Diplomaswerealsopresentedtodepartmentswhichachievedthebestresultsinthepast7years:

• DepartmentofTheoryofOr-ganizationandManagement

• DepartmentofMacroeconom-icsandFoodEconomy

• DepartmentofMonetaryPolicyandFinancialMarkets

OrganizersofFura Szczęścia-acy-clicprojectimplementedbystudentsofManagement,specializinginbusi-nesscommunicationatPUEB–wouldliketoinviteeveryonetotherunYORKFURAŚWIETLIKÓW,whichwill

takeplaceon21May2016intheParkCitadelinPoznan.

Participantsrunadistanceof5km.Startoftheracetookplaceat21:00andeachoftherunnersreceivedastarterpackandafluorescentband.Thanksto

thebands,theCitadelParklookedasifithadbeenswarmedbycolorfulfireflies.

TheRunwasacharity.Allthein-comewillsupportthecommonroomCOLORSTOPinPoznaninrenovatingbathroomsandpurchaseofnecessities.

ThescientificjournalpublishedatthePoznanUniversityofEconomicsandBusinesssince2013isacontinu-ationoftheBulletinofEconomicsofthePoznańUniversityofEconomicsandBusiness.Articlesinthefieldsofeconomics,finance,commoditiesandmanagementarepublishedthere.

TheMayissueofthemonthlymagazineconsistsofninearticles,createdbyemployeesofmajor

Europeanuniversitiesandresearchinstitutions.AmongtheauthorswerescientistsfromBelgium,France,Can-ada,Spain,PolandandtheUnitedKingdom.Theinitiatorsandeditorswereprof.KrzysztofMalagaandprof.Jean-ChristophePoutineaufromtheUniversityofRennes.

CooperationofresearchersatthePoznańUniversityofEconomicsandBusinesswithforeignfriends

alsoresultedintheestablishmentofabrandnewmagazineofinter-nationalscope.InOctober2016,amonthlymagazineRevueInterna-tionaledesEconomistesdeLangueFrançaisewillbepublishedasaresultofcollaborationbetweenthePoznańUniversityofEconomicsandBusi-nessandtheAssociationInterna-tionaledesEconomistesdeLangueFrançaisebasedinParis.

Fura Świetlików in the Citadel Park

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International Day at PUEBPresentationsofpartnerinstitutions,creatingamapoftheworldanddancingZumba–thisiswhatthiseditionoftheInternationalDaylookedlike.TheeventwasorganizedbytheDepartmentofRe-searchandInternationalCooperationandtheErasmusStudentNetworkatPUEB.

InternationalDayisanan-nualeventwhichaimstointegratestudentsfromforeignuniversities,locatedinPoznańundertheErasmus+program.Duringtheentertainmentpart,studentscreatedamapoftheworldonapostcardfromPUEB,tastedsweetsandan“internationalpizza”anddancedtheZumba.

Inadditiontoexcellentfun,theorganizershavealsocreatedaspacetoexchangeideasandopinionsonthestudiesandpresentationsweregivenbyguestsfrompartneruniversities-theUniversityofLeth-bridge,ArmenianStateUniversityofEconomics,IESEGLilleandNanjingUniversity.

TheeventwasalsoattendedbymembersofthePUEBErasmusStudentNetwork.RepresentativesoftheorganizationpromotedtheideaofvisitstopartneruniversitiesofPUEBandencouragedtoparticipateintheMentorprogramwhichsupportsforeignstu-dentswhocametostudyatthePoznańUniversityofEconomicsandBusiness.

PUEB students win the Audit OdyssEYStudentsoftheFacultyofFinanceandAccountingwonthenationalcompetitionAuditOdyssEY.ItsorganizerwasthecompanyEY-oneofthemarketleadersinbusinessconsultingandtax.

Thecompetitionconsistedofthreestages:onlinetasks,duringwhichstudentscouldtesttheirknowledgeoffinanceandaccounting,webcast-duringwhichtheteamscouldplaytheroleofauditorsandsimulateaprojectaudit,andthegrandfinale,duringwhichanauditcasestudywasorgan-ized.-Wewantedtogivestudentstheopportunitytoexperiencethe

exceptionalworkoftheauditorandtoshowthediversityoftheprojects.It’sabusinessarea,whichallowsyoutogettoknowthecompanyinsideoutthroughtheprismofitsfinancialandbusinessprocess-explainsMarcinZielinski,aPartnerintheAuditDepart-mentofEY.

Tenteamsrepresentingsevenuniversitiesmadeitintothefinals.

AftercompletingthefinaltaskthejurynamedateamrepresentingPUEBthewinners:PatrycjaMatyjasik,MarcinBudzyński,GniewomirPrusandKa-jetanMatuszewski.

Thewinnersreceivedacashprizeof20thousand.PLNandaninvitationtopaidinternshipsintheEYAuditDepartment.

Meeting with representatives of the Social Insurance Institution (ZUS) at PUEBThereductionoftheretirementage,socialsecuritycontributionsonemploymentcontractsandthesolvencyoftheSocialSecurityFundwerediscussedduringthemeetingwithrepresentativesoftheFirstBranchOfficeofSocialInsuranceInstitutioninPoznan.

ThemeetingwasattendedbyDirectorofthePoznanBranch,MariaNowakandheadofDepartmentofPensionsBernardKimel.Students,whoalsoparticipatedinthemeeting,hadalotofquestionstothespeakers.

-Socialsecurityissuesareintricateandcomplex.Manypeopledonotpossessappropriateknowledgeofthissubject.Buteachofusispartofthissystem.Thatiswhysomeissuesareworthlookingintotoday-saidthird-yearstudent,MariuszGawron.

Someofthequestionsrelatedtoinheritanceoffundsonsub-accountofZUS,entitlementstothesurvivor’spensionforpeoplewholosestudentstatus,andtherulesforreimbursementofundulyreceivedbenefits.Theaudiencealsofocusedoncocialsecuritycontributionsoncontractsandthepossibleconse-quencesrelatedtotheemploymentofstudents.

ThemeetingwasorganizedbytheDepartmentofLabourand

SocialPolicy.ItsmainobjectivewastopresentthefunctioningoftheSocialInsuranceFundandwideningknowledgeofsocialinsuranceinPoland.

Oobniżeniuwiekuemerytalnego,oskładkowaniuumowy-zleceniaorazwypłacalnościFunduszuUbezpieczeńSpołecznychrozmawianopodc-zasspotkaniazprzedstawicielamiIOddziałuZakładuUbezpieczeńSpołecznywPoznaniu.

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UNIVERSITY LIFE

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UNIVERSITY LIFE

One of the Diversity Business Meetings in Poznan TheinterculturalbusinesspracticewasdiscussedatthesecondmeetingofthecycleDiversityBusi-nessMeetingsinPoznan,whichtookplaceon18May2016attheZamekCultureCenter.

ThefirstpartoftheconferencewasdevotedtothepresenceofforeignersonthePolishlabormarket.ThehonoraryconsulofUkraine,WitoldHorowski,directoroftheJobFairPlayAlexanderKuzmichandHRspecialistatINEAS.A.-MonikaZawada-Hlawaczeksharedtheirthoughtsonthisaspect.Speakerspri-marilyemphasizedthedesiredmodelforimmigrationforWielkopolska,thetreatmentofimmigrantsandtheprac-

ticalabilitytoacquireemployeesfromtheUkrainianmarket.

Thesecondmoduleoftheconfer-enceconcernedtheworkinanenvi-ronmentofculturaldiversityandhadaworkshopcharacter.Theinvitedguestsmoderateddiscussionsingroupson,amongothers,adaptabilityofexpatriatesintheworkplace,interculturalmanage-mentinculturalinstitutionsandthemanagementofaculturallydiversefoot-ballclub.Theculminationoftheevent

wasaspeechgivenbyforeignstudentsofPoznanuniversities,whosharedtheirexperiencesinvolvingsocio-professionaladaptationinPoland.

DiversityBusinessMeetingsinPoznanisajointinitiativeofthePoznańUniversityofEconomicsandBusiness,F5ConsultingandDiversityHubfromKrakow.Thefirstmeetingwasheldon24November2015andstartedadebateondiversitymanage-mentinorganizationsinWielkopolska.

A remarkable monograph by PUEB scientistsTheachievementsofdecadesofscientificresearchwaspresentedbyemployeesoftheDepartmentofEconomicsandEnvironmentalPlanninginthemonograph“Spatialplanning.TheshareofthePoznanUniversityofEconomicsandBusinessintheformationofthemodernparadigm.”

The conference “Participation versus democracy” at our University

Thethree-volumepublicationdocu-mentsthecontributionofemployeesofthePoznanUniversityofEconomicsandBusinesstothedevelopmentofPolishscienceinthefieldofregionalandspatialplanning.Theworkofprof.RyszardDomański-theleaderandcrea-torofthePoznanSchoolofEconomicsandSpatialStudiesplayadominantroleinthepublication.Contributions

tothedevelopmentofthemonographwerealsomadeby,amongothers,prof.dr.WandaGaczek,prof.dr.WaldemarBudner,prof.dr.MarekCiesielskiandprof.dr.EwaMałuszyńska.

TheworkpublishedbytheDepart-mentofSpatialandEnvironmentalPlanningisparticularlyvaluableforpeoplefromtheworldofscience,whoseinterestsrevolvearoundissues

ofresearchspace.Duetothewidespec-trumofissuesreferredtoandthediffer-entmajorsubjectsandspecializationsinthecourseofstudy,themonographisalsoanimportantreferencebookforteachersandstudentspreparingthesesontopicsthatrequirein-depththeoreti-calknowledge.Practitionersshouldalsofindhintsonmethodologyspecializedresearchandeconomicspace.

TheparticipationoftradeunionsinthemanagementwasdiscussedwithinthewallsofPUEBduringaconferenceentitled“Participationversusdemocracy.”TheeventwasorganizedbythePoznańUniversityofEconomicsandBusiness,NSZZSolidarnośćandtheUniversityofFrankfurt.

Avisitofafifty-persongroupofgraduatesoftheEuropeanAcademyofLabour,actingattheUniversityofFrankfurtamMain,

wasagreatopportunitytoorganizetheconference.Itsmainmissionistoeducatetradeunionistsfromdif-ferentcountriesinthefieldofsocialpolicy,laborlawandbusinessman-agement.RepresentativesoftheWielkopolskabranchofSolidarnośćarealsoadeptsatthisAcademy.

Themainthemeoftheconfer-encewastheroleoftradeunionparticipationinmanagementbasedontheprinciplesofsocio-economicdemocracy.ItwasattendedbyDi-

rectoroftheEuropeanAcademyofLabourprof.MartinAllespach,chair-manoftheWielkopolskaRegionof“NSZZSolidarność”JaroslawLange,arepresentativeoftheNationalCouncilofthe“NSZZSolidarność”SectionofScienceMarekKisilowski,legalcounsellortoVolkswagenSp.zo.o.RafalFabisiakandChair-womanoftheUniversityCouncilof“NSZZSolidarność”drEwelinaSzajba.Theeventwashostedbydr.hab.AgnieszkaZiomek.

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UNIVERSITY LIFE

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UNIVERSITY LIFE

Students Opinion ResearchStudentsgaveanswerstoquestionsconcerning,amongothers,satisfactionwiththechoiceofuniver-sity,studentgovernmentactivitiesandfunctioningofthemoodleplatform,inthethirteentheditionofthe“StudentsOpinionReaserch”.TheprojectwascarriedoutbyYoungStatisticiansandDemogra-phersStudentsScientificAssociation,actingatthePoznańUniversityofEconomicsandBusiness.

InMay2016,theEuropeanAcad-emyofDiplomacy,theDepartmentofEuropeanStudiesatPUEBandSKNEuropeorganizedtwoeventsinaseriesofopenmeetings“Occupation:diplomat.”Themaintopicwaswidelyunderstoodcareerintheforeignservice.

On10May2016,ourUniversityhosteddrKatarzynaPisarska,directoroftheEuropeanAcademyofDiplo-macyandtheVisegradSchoolofPoliticalScience(VSPS),amember

oftheYoungGlobalLeadersclub(2014)oftheWorldEconomicForuminDavos,andtheauthorofpublica-tionsonpublicdiplomacy.On23May2016,themeetingwasconductedbyAmbassadorJerzyMariaNowak,as-sociatedwiththeMinistryofForeignAffairssince1960.DuringhismanyyearsofworkintheMinistryofFor-eignAffairs,AmbassadorNowakwentthroughalltheranksoftheforeignservice,becomingamongothers,thePolishambassadortotheKingdomof

SpainandthePolishRepresentativetoNATOandWEU.HealsoservedasDirectoroftheSecurityPolicyDepart-mentintheMinistryofForeignAffairsandPresidentoftheEuro-AtlanticAssociation(SEA).Inlateryears,Am-bassadorNowakwasvice-chairmanoftheexecutivecounciloftheSEA.In2011-2013,hewasalsoacoordinatorofagroupinNationalSecurityBureauresponsibleforcreatingtheNationalSecurityStrategyfortheRepublicofPoland.

Themainobjectiveoftheprojectistounderstandstudentsopinionsonthevariouselementsoftheinstitution,obtaininformationaboutthesatisfactionofselectedstudiesandtocompareratingsonvariouseconomicuniversitiesinPoland.Thisyear’sstudyinvolvedmorethan3,600peopleattheUniversitiesofEconom-icsinPoznan,Krakow,KatowiceandWroclaw.

Respondentsinvitedtothestudyansweredquestionsdividedintosix

thematicareas:theuniversityingen-eral,infrastructure,non-didacticunits,academicsandassessmentdecisions.Mostofthequestionswastoratethegivenstatementsona5-pointscale.Thesurveywasconductedbetween1and24Aprilinanelectronicform.

ThePoznańUniversityofEco-nomicsandBusinessturnedouttobeleaderinmostaspects.Itreceivedveryhighnotesduringtheassessmentofthefunctioningofthemoodleplatform,librariesand

technicalknowledgeofacademics.Alsonoteworthyisthehighlevelofstudentsatisfactionwiththeirchosenpathofeducation.

TheRectorofthePoznańUniver-sityofEconomicsandBusinesshastakenpatronageoverthisstudy.Theresultswerepresentedataconfer-ence,whichwasheldon20May2016.Thereportandthedetailedresultsareavailableonthewebsite[qrcode]http://kmsid.ue.poznan.pl/bos/2016/.

foto – Olga Gadomska

A competition “Modeling the Energy Market” for the Award of the President of ENEA SAStudentsoftheFacultyofInformaticsandElectronicEconomytookpartinthe“ModelingtheEnergyMarket”,whichtookplaceon17May2016withinthewallsofthePoznańUniversityofEconomicsandBusiness.ENEAwasthestrategicpartneroftheevent.

Theaimofthecompetitionwastopopularizeathemeoffunctioningoftheenergymarketandtointroducestudentstothespecificsofworkofananalystinthisarea.Tenteams(consistingof3-5people)enteredthecompetition.Thecompetitiontaskwastoproposeasolutiontoaproblemontheanalyticalmodelingoftheenergymarket.Tofindasolu-tion,theteamswererequiredtocarryoutstudiesrelatedtothespecificityofenergyproductionbywindpoweranditsimpactonelectricitypricesintheSPOTmarket.Thetimegiventoworkontheproblemwas6hours.Afterthistime,theteamspresentedtheresultsoftheirworktotheCom-petitionComiteecomposedof:Mrs.AnnaGabrysiak-HeadoftheOfficeofMarketAnalysisEneaTrading(Chair),Ms.IlonaMłynarczykemployeeofMarketAnalysisTradingEnea,gradu-ateofWIGE,prof.BarbaraBędowska-Sójkaandprof.MałgorzataDoman,WIGEPUE,prof.RyszardDomanWMIUAM,andotherparticipantsofthecompetition.

Thestudentsworkedwithgreatcommitmentandthelevelofthesolutionsproposedwashigh.Finally,after10hoursofthecontest,thejurychosethewinners.Thefirstprize,intheamountof5000PLN,wasaward-edtotheteamofstudentsfromWMIUAMcomposedofMagdalenaKłosowska,DariuszRatajczyk,Pauli-naZieba.Thesecondandthirdprizeintheamountof3000and2000PLNwenttoWIGEstudentsoftheoffinancialengineeringspecialization.Thewinningteamswerestudentsofthethirdyear.

MichałDziubiński,WojciechFrackowiak,JoannaPolańska,ŁukaszPrzedwój,AnnaRokicka(secondplace)areateamoffirst-yearstudentsatsecond-cyclestudiies:MarcinGwiazda,PrzemysławMączyński,AnnaMorawska(thirdplace).

PresidentofENEASA,MirosławKowalik,stressedthemutualbenefitsofcooperationbetweenuniversitiesandbusiness.-Weappreciatethecooperationwithuniversities.Itistobuildlong-termrelationships,pursuejointprojectsandinvestinthestu-dents’knowledge.Theywillbebetterpreparedtoenterthelabormarket,tothebenefitofthePolisheconomyandcompaniessuchasENEA.Cur-rently,thewinningcompaniesandorganizationsonthemarketarethosethatbasetheirstrategyandactiononknowledge.ThePUEbPartnerClub,inwhichENEAisinvolved,isagoodplat-formtobuildlong-termrelationships

withtheacademiccommunityandstudents.Weseegreatpotentialandprospectsofthiscooperation,andthisyear’s,wellpreparedcompetitionisthebestexample.

ThepresidentofENEATrading,DavidKlimczak,assuredthatthepos-sibilityofacquiringhighlyqualifiedpersonneliscrucialtothecompany:

“Thecompetitiongivesyouachancetogetfutureexpertsinter-estedinthesecretsoftheenergymarket.3Wearealsoworkingonaninternshipprogramtogetherwithuni-versities.Asacompanywithinnova-tionincludedinourdailywork,wearedeterminedtobuildthePolishintel-lectualandtechnologicalcapacity.”

TheorganizersofthecompetitionwastheDepartmentofInformaticsandElectronicEconomyPUEBandtheFacultyofMathematicsandComputerScienceUAM.Partners-Enea(strate-gicpartner)andEneaTrading.

foto:AleksandraRutkowska

Occupation: diplomat

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UNIVERSITY LIFE

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UNIVERSITY LIFE

Days of the Commodity Science DepartmentForthethirdtime,studentsandacademicshavecelebratedtheDaysoftheCommodityScienceDe-partment.RectorofPUEBprof.dr.MarianGoryniaandtheMayorofPoznanJacekJaśkowiakhavetakenpatronageovertheevent.

TheDaysoftheCommoditySci-enceDepartmentstartedwithacon-ferenceentitled“EnvironmentandTechnologyinbusiness.”Itsthemewasfocusedaroundthemoderntrendsofbusinessandmanufacturingprocess-esofproductsincludingenvironment-friendlytechnologies.RepresentativesofthemajorplayersfromtheworldofbusinessandpublicsectorsalsodebatedontheroleofenvironmentalmanagementandthefunctioningofthenewfieldofstudyProduct&ProcessManagementEngineering,launchedattheFacultyofCommodityScienceinOctober2015.

Duringtheevent,theXIYoungCommodityScientistDayswereorganized,wherestudentsand

representativesofscientificcircleshadtheopportunitytopresenttheresultsoftheirthesesandengineer-ingprojectswithintheprestigiousseminarpapercompetition.Duringthisyear’sedition,over130studentspresentedtheirworks.ThejuryrecognizedtheworkofMrs.AnnaNowakconcerningtheapplicabil-ityofmethodsandtoolsofqualitymanagementintheimprovementofmanufacturingprocessesofthecompanyKabat.

StudentsofCommoditySciencecouldalsodiscusstheresultsoftheirresearchworkintheXIIForumofStudents’ScientificAssociations.Themeetingwasattendedbyrepresenta-tivesofeightuniversities,including

theGdyniaMaritimeUniversity,Tech-nicalUniversityofLodz,UniversityofLifeSciencesinWroclawandKrakowUniversityofEconomics.Duringtheevent,65scientificpapers,whichwereincludedinthemonograph“YoungCommodityScientist2016,”werepre-sented.Thefinaleofthisyear’sDaysoftheCommodityScienceDepartmentwasaReportingSessiongivenbyPhDstudentsofPUEB.Fortydoctoralstudents,whohadtheopportunitytopresenttheirscientificachievementsandlistentotheopinionsofprofes-sors,tookpartinthesession.Theeventwasanexcellentopportunitytoexchangeviewsandpresentthelatestresearchandinterestsofstudentsandstaff.

“Insurance and the challenges of the twenty-first century” - a conference at PUEBResearchersofallscientificcentersinPolandandtherepresentativesofthemostimportantinstitu-tionsoftheinsurancemarkettookpartintheXInternationalConference“Insuranceandthechal-lengesofthetwenty-firstcentury.”

Fiveplenarysessionsandonepostersessionwereheldduringthethree-dayevent.Twopracticalpaneldiscussionswithrepresentativesofpracticeandthescientificcommunitydevotedcurrentproblemsoftheinsurancemarketwereofparticularinterest.Thefirstconcernedthepre-ventivemeasuresinthefieldofcivilliabilityoftheentityasamedicinal

elementoftheriskmanagementproc-essinhospitals.Duringthesecondpanel,thenewchallengesinagricul-turalinsuranceweredebated.

TheopeningoftheConferencewasattendedbyhonorableguests-ProfessorsTeresaCzerwińska,Vice-secretaryofStateintheMinistryofScienceandHigherEducation,MaciejZukowskiVice-RectorforScience

andInternationalCooperationandRector-ElectofthePUEB,andKamillaMarchewka-Bartkowiak-Dean-ElectoftheFacultyofEconomicsPUEB.

TheorganizeroftheconferencewastheDepartmentofInsuranceofPUEBandDepartmentofInsuranceUEW.Therectorsofthetwouniversi-tiestookhonorarypatronageovertheevent.

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THE GALLERY OF PUEB RECTORS

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THE GALLERY OF PUEB RECTORS

Hewasbornon9February1948inKozowo.HewasfirstintroducedtotheHigherSchoolofEconomicsinPo-znanon1October1970,whenhebacameaPhDstudent.Aftergraduatinghewashiredasanassistantpro-fessor,firstattheInstituteofEconometricsandStatisticsandlatertheInstituteofEconomicCybernetics.WhileworkingattheUniversity,heheldanumberofimportantfunctions.ForthreeyearshewasdeputydeanoftheFacultyofPlanningandManagement,andin1990theacademiccommunityelectedhimtothepostofVice-RectorforDidactics.ThecrowningachievementofhisworkattheUniversitywastotaketheoffi-ceofrectorin1996.InhismanyyearsofworkattheUniversityprof.EmilPanekmadegreatcontributionstoitsdevelopment.HewastheforerunnerofchangesinstudyprogramsandasVice-RectoroftheUniversityhehasdevelopedandcarriedoutacomprehensivereformoftheeducationalsystem.HisworkfortheUniversityofEconomicsledtoitsdynamicflourishing.DuringhistenurethePoznanUniversityofEconomicsandbusinesshasbecomethesecondbesteconomicuniversityinthecountry.

1996–2006

Hewasbornon21August1928inLubliniec.HegraduatedinlawandeconomicsfromtheUniversityofWar-sawandPoznan,andthenobtainedaPhDineconomicsattheHigherSchoolofEconomics.Formanyyears,heconnectedscientificactivitywithhiswork.Hewasinvolvedinthedevelopmentofindu-stry,agricultureandtrade.HealsospentfiveyearsofhislifeinLibya,whereheservedasanexpertoftheUni-tedNationsforthedevelopment.WhileatPoznanUniversityofEconomicsandBusiness,prof.BohdanGruchmanheldvariousorganizationalfunctions.HetookupajobasdirectoroftheInstituteofPlanning,thendeputydeanandlastlyvice-rector.ThecrowningachievementofhisworkattheUniversitywasbecomingrectorin1990.DuringhistenureattheUniversity,hehasmadeanumberoffundamentalchangesintheorganizationalstructureandtrainingprograms.UniversityofEconomicsjoinedtheinternationalscientificnetworksandatthetimewastheonlyoneinPolandtoorganizepostgraduateMBAprogramsincooperationwithfourfore-ignuniversities.ThankstothehugeeffortsoftheRector,theUniversityhasalsobeenequippedwiththelar-gestMainLibraryinCentral-EasternEurope.

1990–1996

prof. dr hab. Bohdan Gruchman, prof. zw. UEP prof. dr hab. Emil Panek, prof. zw. UEP

24

INTERVIEW

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INTERVIEW

How did you come up with the idea to organize such event?

B4KwBisaneventimplementedun-derthesubject“Managingmarket-ingcommunications”inthefourthyearofourspecialization.Wegottheideafromourlecturer,drMarekZielinski.Thankstohim,wecouldgetsomepracticalskillsinsteadofreadingmorebooks,

How was dr Marek Zielinski in-volved in organizing the project?

Ithinkhedidagreatjob.Ontheonehand,hehelpedusindecision-makingandpointedouttosomepossibilitiesandsolutions.Onthe

otherhand,wehadtremendousflexibilityandroomforaction.Hedidnotinterfereanddidnotforceustohisvision.Itistruethatwewenttoadeadendacoupleoftimes,butitallowedustogainmorevaluableexperience.

How many people were involved in the project?

Ourgroupconsistedof31people.Weweredividedintosectionsforstrategy,execution,socialmedia,imageandresearch.Eachofuswasassignedduties.Noteveryone,however,wereinvolvedinthesameway.B4KwBisaprojectthatabsorbsalotoffreetime,soitwaskindofan

obstacleforthosewhoalsoworkorhaveotherresponsibilities.

In addition to the B4KwB project, Business Communication speciali-zation has also organized a charity Fura Szczęścia. Would you prefer to organize the latter event?

Initially,perhaps,somepeoplepre-ferredtobeinthegroupoforgan-izersofFuraSzczescia.Thisprojectisbiggerandhaswell-establishedreputation.However,B4KwBgaveusahugeexperience,capabilities,andhelpedtogainvaluablecontacts.Ithinkthattodaynooneregretsorganizingthisevent.

Grzegorz Lemański

Business communication in practice-InterviewwithTomaszKot,organizeroftheB4KwBeventYou are organizing the event under the intriguing name B4KwB. Can you decipher it?

Thereissomeambiguityinthisname.Thefirstsymbolscaninfactmeanbefor,ie.aneventprecedingthemajoreventorbe for.KwBisforourspecialization-businesscom-munication.

The name itself shows that the whole event is strongly associated with your specialization. Is it re-ally the main theme of the event?

Exactly!Whentheeventwasorgan-izedforthefirsttime,themainideabehinditwastopromotespe-cializationamongyoungerstudentsyounger,whostoodbeforethechoiceofthepathoftheirfurtherstudies.Directcontactwitholdercolleagues,showingthepathofdevelopmentandidentifyingjobopportunitiesen-couragedmanystudentstospecializeinBusinessCommunication.

Did you put the emphasis on the promotion of the same specializa-tion this year?

Thethemeofthisyear’seditionisverydifferentfrompreviousyears.Afterahugebrainstorming,wedecidedtochangetheformulaoftheeventandcreateaforumforcommunicationbetweencurrentstudentsandgraduatesofourspecialization.Thankstoourevent,graduateshadachancetomeetagainandrenewoldacquaintances.Currentstudentscouldaskabout

theexperiencesassociatedwiththespecializationandgainvaluablein-formationaboutthelabourmarket.

What did the event look like?

Theculminationoftheeventwasthegalawhichtookplaceon20May202016.Atthebeginning,wehadseveraldiscussionpanelsonsub-jectsthatweresupposedtoencour-agemorepeopletoparticipate.Forexample,duringoneofthepanels,wetriedtoanswerthequestionwhetheritisbettertostartacareerinPoznanorgotoanothercity.Inthesecondpartofthegala,weorganizedabusinessspeeddat-ingwhichformularesembledtheoriginalformcreatedattheendofthetwentiethcenturyintheUnitedStates.Thedifferencewas,however,onthetheme,becausethepar-ticipantsofourpaneltalkedaboutthelabormarket,askingquestionsabouttherequirementsofagivenprofession,theypresentedtheirCVorlookedfortraineeshipandpractices.

How did you select the speakers for the gala?

Mostofthemarepeoplewhohavecompletedourspecialization.Thatwasourgoal-toshowthatyoucanbesuccessfulafterstudyingBusi-nessCommunication.Theexcep-tioninthechoiceofspeakerswasthefirstdiscussionpanelthatwasattendedbytheownersofsmallcateringcompanywhoopenedtheirbusinessinPoznan.

What were other events organized for the participants of B4KwB?

Weorganizedtwosmallerevents.Incooperationwithourpartners,weorganizedtheaction“Openuptoanin-ternshipwithEurocash”,duringwhichthestudentswentintotheescaperoominwhichtheysolvedcasestudiesrelatedtobusiness.Thebestgroupswonnotonlyfreedom,butalsoaninvitationforaninterview.ThesecondeventwasthetrainingconductedbyadvertisingagencyAdvertiva.

The event has already ended. Did you have time for a summary?

Thetimefordetailedanalysiswillcome,that’sforsure.Butwecanalreadytell,however,thattheeventwasasuccess.Theinterestwasgreat,nearly150peopleattendedthemeeting.Mostofthemcongrat-ulatedusonprofessionalismandexcellentorganization.

People involved in B4KwBJakubBakiera–StrategydepartmentKamilAdamczewski–StrategydepartmentAlicjaBajer–ExecutiondepartmentGosiaKulik–SocialMediadepartmentKasiaKaliszuk–PublicRelationsdepartmentKarolinaFlieger–Strategydepartment

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OUR ALUMNI

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PUEB IN THE MEDIA

Our graduates have the highest paying jobsGraduatesofthePoznanUniversityofEconomicsandBusinessareamongthetopearnerswhogradu-atedfrompublicbusinessschools.

ThePoznanUniversityofEconom-icsandBusinesstooksecondplaceintherankingofsalariesofgraduatesofpublicschoolsofeconomicsinPolandin2015preparedbySedlak&Sedlak.Themedianofmonthlysalariesofourgraduatesin2015amountedto5500PLN(gross).Researchshowsthatover50%ofgraduatesofPUEBcon-

tinuetheircareersinthecityinwhichtheystudiedandgraduated.

TakingintoaccounttheindustryinwhichPUEBgraduateswork,thehigh-estpayswererecordedinbankingorlightindustry(median:6500PLN).ThegraduatesofourUniversityemployedintheITindustrycouldcountonearn-ingsintheamountof6000PLN(me-

dian),incompaniesrelatedtoservicesforbusiness-5100PLN(median),andintrade-5000PLN(median).

The2015studyinvolved161224people(28.3%morethanin2014).Formethodologicalreasons,Sedlak&Sedlakincludeddatafrom143010respondentsinthefinalcalculation.

The best works of PUEB graduatesGraduatesofthePoznanUniversityofEconomicsandBusinesshavebeenawardedinthefifteentheditionofthecompetitionforthebestdoctoral,master’s,bachelor’sandpost-graduatedissertationinthefieldofeconomicandsocialinsurance.

thecategoryofdoctoraltheses,thejurydecidedtoawardtheworkofdrFilipPrzydróżny“Communica-tionbetweenaninsuranceinstitu-tionandtheenvironment.”Thewin-ningmaster’stheseswerewrittenbymgrPatrycjaKwiek-“Evaluation

ofanewmethodofestimatingreservesofgrossdamages-doubleschain-laddermethod”-andAgataSadowskafor“Theimpactoftheprohibitionofpremiumdifferentialsbasedongenderonpremiumsinthelifeinsurance”.

Alldissertationswerewrittenun-derthesupervisionofprof.dr.JacekLisowski.Theorganizerofthecompe-titionwastheFinancialOmbudsman,FoundationforInsuranceEducationandGazeta Ubezpieczeniowa.

Our experts in the media

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dr

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An award for work

Awell-motivatedteamismoreeffective.Whileappreciatingemploy-eesoneshouldrethinkthesystemofmotivation.Itiseasiertoachievebetterresultswhenyouknowwhatthecriteriafortheevaluationareandwhattheemployerexpects.-The bonus system is a better tool for motiva-tion than the reward system, which

is implicitly discretionary. The bonus should not be discretionary – it should be determined on the basis of specific criteria, which the worker has been previously acquainted with -NotesdrMagdalenaAndrałojćfromtheDe-partmentofLabourandSocialPolicy,inaninterviewwithajournalistfromRadioMercury.

Apartments for the young

Inthepastfiveyears,housingpricesinPoznanfellbymorethan300PLN.Dr.KrzysztofCelkafromtheDepartmentofInvestmentandRealEstatestresses,however,thattherewillbefurtherpricedeclines.StabilizationinthedevelopmentmarketaretobeprovidedbythegovernmentprogramMdM(“MieszkaniedlaMłodych”-

ApartmentsfortheYoung).-I think that by the end of the program Apartments for the Young (up to the end of 2018.), demand for housing will be at such a level that these apartments will sell -emphasizesthePUEBexpert.-Unless the supply increases significantly and the customers will be able to count on the purchase of housing at even lower prices.

Surveillance in the age of terrorism

Abuseofdataanalysisleadstoasocietyinwhichthereisnofreewillandindividualhumanchoice.Themoralcompassofeveryhumanbeingisreplacedbyacomputeralgorithm-wroteprof.WojciechCellaryfromtheDepartmentofInformationTechnol-ogy in Gazeta Wyborcza. - Formerly surveillance, in particular electronic, was possible only in relation to specific people, for which there was a reason-able suspicion of committing a crime, and only with the permission of the court as a guardian of civil liberties and with supervision of the law enforcement agencies-emphasizesprof.Cellary.-In the age of terrorism, the state wants to

collect all possible data on all citizens, that is, all surveillance, and, if neces-sary, carry out an analysis of this data in relation to the suspects. Analysisofsurveillancedatacanhelpinthefightagainstterrorism,butlikeanynewtechnology,canbeusedforbothgoodandwrongpurposes.-It allows to be more effective and act earlier to protect people from terrorism, disasters, accidents, diseases, etc., and to better predict their wishes. But the same tech-niques can be used to choose targets of criminal attacks or discriminate against political opponents-explainedthePUEBscientist.

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Media monitoring – May 2016

Press Internet Radio TV Social media

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29 (1.97%)

349 (23.56%)

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959 (65.02%)

No. 9 (2015/2016) May 2016

Poznań University of Economics and Business