nokia future is in your hand

1 © 2007 Nokia

The Device of the FutureNokia World, 4 December 2007

Kai ÖistämöExecutive Vice President & General ManagerMobile Phones

2 © 2007 Nokia

Agenda

Technology, social and environmental trendsWhat do people want?Nokia global segmentationPortfolio developmentMobile experiencesConclusions

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Technology Trends

Converged devices go

mainstream

Wireless broadband becomes

universal

Innovation

proliferates

Mobility

transforms the Internet

Context is

king

4 © 2007 Nokia

Social Trends

Emerging markets Women’s

rising economic powerDemand for localization

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Environmental Trends

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What Do People Want?

7 © 2007 Nokia

Global Segmentation

RATIONAL ASPIRATIONAL

HIGHERINVOLVEMENT

LOWERINVOLVEMENT

Young Explorers

Technology Stylists

Style Leaders

Style FollowersFamily Providers

Life Jugglers

Pragmatic Leaders

Life Builders

Image Seekers

Simplicity Seekers

Mature Acceptors

Technology Leaders

8 © 2007 Nokia

Global Segmentation

Technology Leaders

Nokia N82 Nokia N95 8GB

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Global Segmentation

Life BuildersNokia 3110

Evolve

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Device Portfolio of the Future

2006

Portfolio Development

2007 2008

More experiences

Evolved design

Lower cost

Stronger portfolio

UI

12 © 2007 Nokia

Music Experience

Driven

Enabled

MANY

MOST

Great music experience for consumers looking for advanced music features

Stylish mobile phones with good music experience

200 million

music enabled

devices

sold

Approximately

75% of Nokia’s

devices

have music players

13 © 2007 Nokia

Navigation and Mapping Experience

Nokia

Maps

FEW

SEVERAL/

MANY

MOST

Enabled with GPS and Nokia Maps

Basic

with maps

“Ready to go”

Nokia

Navigator

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Ovi: One-stop Destination for Communities, Content and Nokia Services

15 © 2007 Nokia

Conclusions

Portfolio not product.

Bringing mobile experiences to life.

Consumer understanding is key.

15 ©

2007

Nokia

16 © 2007 Nokia

Thank you.