nokia world 2007 the device of the future
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1 © 2007 Nokia
The Device of the FutureNokia World, 4 December 2007
Kai ÖistämöExecutive Vice President & General ManagerMobile Phones
2 © 2007 Nokia
Agenda
Technology, social and environmental trendsWhat do people want?Nokia global segmentationPortfolio developmentMobile experiencesConclusions
3 © 2007 Nokia
Technology Trends
Converged devices go
mainstream
Wireless broadband becomes
universal
Innovation
proliferates
Mobility
transforms the Internet
Context is
king
4 © 2007 Nokia
Social Trends
Emerging markets Women’s
rising economic powerDemand for localization
5 © 2007 Nokia
Environmental Trends
6 © 2007 Nokia
What Do People Want?
7 © 2007 Nokia
Global Segmentation
RATIONAL ASPIRATIONAL
HIGHERINVOLVEMENT
LOWERINVOLVEMENT
Young Explorers
Technology Stylists
Style Leaders
Style FollowersFamily Providers
Life Jugglers
Pragmatic Leaders
Life Builders
Image Seekers
Simplicity Seekers
Mature Acceptors
Technology Leaders
8 © 2007 Nokia
Global Segmentation
Technology Leaders
Nokia N82 Nokia N95 8GB
9 © 2007 Nokia
Global Segmentation
Life BuildersNokia 3110
Evolve
10 © 2007 Nokia
Device Portfolio of the Future
2006
Portfolio Development
2007 2008
More experiences
Evolved design
Lower cost
Stronger portfolio
UI
12 © 2007 Nokia
Music Experience
Driven
Enabled
MANY
MOST
Great music experience for consumers looking for advanced music features
Stylish mobile phones with good music experience
200 million
music enabled
devices
sold
Approximately
75% of Nokia’s
devices
have music players
13 © 2007 Nokia
Navigation and Mapping Experience
Nokia
Maps
FEW
SEVERAL/
MANY
MOST
Enabled with GPS and Nokia Maps
Basic
with maps
“Ready to go”
Nokia
Navigator
14 © 2007 Nokia
Ovi: One-stop Destination for Communities, Content and Nokia Services
15 © 2007 Nokia
Conclusions
Portfolio not product.
Bringing mobile experiences to life.
Consumer understanding is key.
15 ©
2007
Nokia
16 © 2007 Nokia
Thank you.
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