non-broadcast video as a means of community education about hiv, gender and related issues in...

NON-BROADCAST VIDEO

As a means of community education about HIV, gender

and related issues in sub-Saharan Africa

WHAT IS ‘NON-BROADCAST’ VIDEO?

ADVANTAGES OF NON-BROADCAST VIDEO

Can educate through entertainment

Can reach many people at once

Can be understood by non-literate people

Can bring communities together

Compared with printed materials:

Can be repeated many times

Can be used in many different places

Can be interactive

Can be an entry point for printed materials

Can lead to collective decisions

ADVANTAGES OF NON-BROADCAST

VIDEOCompared with broadcast video:

HOW HAS VIDEO TECHNOLOGY

CHANGED?

Equipment

Cost

DVDs

‘STRATEGIES FOR HOPE’ VIDEOS

8 since 1990

Target audience: general public in sub-Saharan Africa

Other audiences: church congregations, religious leaders, counsellors, nurses, social workers, community volunteers

Stories about individuals and organisations

‘STRATEGIES FOR HOPE’ VIDEOS

Cover main issues in community-based responses to HIV in sub-Saharan Africa

6 filmed entirely in Uganda

Community-based strategies of HIV prevention, care and support

Linked to printed materials

‘STRATEGIES FOR HOPE’ VIDEOS

Use African music

Production arrangements

Languages: English (with sub-titles)

Dubbed into French, Swahili, Portuguese, Spanish, African languages

Local vernaculars