norma ardila’s pr program 2012

NORMA ARDILA’S PR ACTIVITIES FOR DISCOVERY NETWORKS

LATIN AMERICAFEBRUARY TO DECEMBER 2012

Conference Call for Sobreprotegidos Elenore Skenazy

(Show Host)• Brazil – Zero Hora

and Crescer Magazine

• Chile – Diario Publimetro

• Colombia – El Tiempo + El Pais

• Mexico – Padres e Hijos Magazine and Reforma (Gente)

Zero Hora, BrazilFolha de Sao Paulo, Brazil

Reforma, Mexico

• Argentina – Terra & Yahoo sites

• Brazil – Gloss Magazine

• Chile – Las Ultimas Noticias

• Colombia – El Pais

• Mexico – Diario Inteligente

Conference call for PRINCESS Gail Vaz-Oxlade

(Show host, specialist)

Las Ultimas Noticias, Chile El Pais, Colombia

Revista Dinero Inteligente, Mexico

My Strange Addiction

Las Ultimas Noticias, Chile El Espectador, Colombia

Coverage for TLC

Conozca Mas, Mexico

Reforma, Mexico

“A Taste Off” Local Filming (Mexico and Brazil)

On Location in Rio, May 31, 2012

On the set with Candice Olson, April 2012Toronto, Canada

El Tiempo, Colombia

Toronto, Canada. April 11, 2012Buen Hogar (Mx)Entre Muros, Reforma (Mx)Oh-La-La (Arg)Morar Bem, O Globo (Br)Alo, El Tiempo (Colombia)

Morar Bem – O Globo, Brazil

Entre Muros supplement – Reforma, Mexico

Buen Hogar, Mexico Oh La La, Argentina

Revista Alo, Colombia

GUERRA DE LAS SUEGRAS – GINA SOLE

El Pais, Colombia

Folha de Sao Paulo, BrazilEl Universal , Mexico

Sabado Show, Uruguay

VelozMente 2Meet and greet for DLA/USH

employees

This event had a live stream on Facebook. A first for DKids!

Recording with Estudio Uno(New Doki songs)

Estudio UNO,

Medellin, Colombi

aApril-May 2012

El Tiempo

El Pais

This initiative garnered 23 high quality clips in Colombia, which include radio, print and open TV. Story got additional pick up in August, when the new Doki album was released.

Estudio Uno’s Daniel Escobar providing live interviews in Medellin.

CSR Launch in Colombia July 17

Diego Molano, ICBF director,

Maria Clemencia Rodriguez de

Santos, First Lady of Colombia and

Angie Recio Sondon at the

launch of Kids en Accion in Bogota

on July 17.

El Espectador, Colombia

2nd Doki Album

La Guarida Secreta – Celeb Guests

Promoted special episodes of La Guarida Secreta which had local known personalities from Argentina and Mexico.

El Norte, Mexico

Veloz Mente 2Colombia- Mexico Publicity Tour

Pagina 12, ArgentinaEl Colombiano, Colombia

Caras, ArgentinaMexico

Mexico

Discovery Kids 2013 Calendar

Calendar to be sent to press and clients to maintain Discovery Kids top of mind all year long in 2013. These will be sent as a Christmas gift.

2012 LYFESTYLE PRESS JUNKETSeptember 10 and 11, NYC

14 Journalists attended, 10 of which were from some of Latin America’s top media outlets: Mercurio (Chile), La Nacion (Argentina), El Espectador (Colombia) , Revista 15 minutos (Colombia), Claro TV (pan regional), Reforma (Mexico), El Universal (Mexico), Monet (Brazil), O Globo (Brazil).

2012 LIFE STYLE PRESS JUNKETSeptember 10 and 11

Two day junket where media was exposed to an unprecedented number of shows/talent than at any other lifestyle junket organized to date.

Shows promoted: TLC premieres Next Great Baker, NY Ink and Swinger Wives and DHH’s hit series Say Yes to the Dress (Vestido de Novia).

Present at the activity was Jon Sechrist, DNI VP and Executive producer, who has been in charge of productions featured on DHH and TLC in the past including Cake Boss and Sister Wives to name a few.

2012 Lifestyle Press Junket September 10 and 11

The press and Randy Fenoli Meeting the cast of Swinger Wives

Our press visits NY Ink, meets the cast Interacting with the Cake Boss

El Universal, Mexico

Mercurio, Chile

Monet Magazine, Brazil

Reforma, Mexico

El Espectador, Colombia

Mercurio, Chile

O Globo, Brazil

Mercurio, Chile

El Universal, Mexico El Espectador, Colombia

O Globo, Brazil

Beauty Month Coverage (October)

La Prensa, Argentina

El Espectador, Colombia

La Nacion, ArgentinaLa Tercera, Chile

Reforma, Mexico Clarin, Argentina

Claudia Bentacur Interviews (Beauty Month, October)

Revista Infashion, Colombia

Revista Fucsia, Colombia