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Nortel Confidential Information
Nortel Confidential Information
Service Evolution from Legacy to all-IP:Market and Economic Benefits for Operators
Charles BradshawLeader - Nortel Wireless Core Product Marketing
3G CDMA Latin America Regional ConferenceMay 15, 2006
Nortel Confidential Information
Technology and Markets Have Changed
Wireline substitution gaining momentum
Wireless data is a viable option
EV-DO Rev A, HSDPA, WiMAX, Wi-Fi
Enterprise voice networks upgrades: Wireless, IP
More and more enterprise datais going wireless
Wireless coverage and performance has improved substantially
Video content moving to Wireless and high-speed data networks
Discrete networks are inefficient to deliver converged services
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Nortel Confidential Information
Packetization of the network…
• Increases Revenue• Enabled by Next Generation Network• Delivers New Services
• Video• Navigation• Transcoder Free Operation delivers high quality, cheap voice
• Decreases Operational Expenses• More voice calls on the network via TrFO• Transport of calls is more efficient• Revenue-generating applications are standardized across
access types
IP Multimedia Subsystem (IMS) –a complete standards based service delivery architecture
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Nortel Confidential Information
Application Mix Facilitated by All-IP Networks
Fixed / Wireless Services
• IMS allows for more ownership of the subscriber
Cross-Platform Applications
• TV, PC and phone work together
Content to Wireless Devices• Direct sale to wireless users• Wholesale content to wireless partnerships
Add Mobility Value to Triple Play (Quadruple-Play)
• Allow subscribers to access their subscriptions from any location / device (e.g deliver TV service to the laptop)
Converged Mobility
Video Calling
Mobile TV
Ring Tone Push
Potential Impact:
Potential Impact:
Potential Impact:
30%
15%
27%
Potential Impact: 18%
Source: Market Research conducted by Pollara, Inc. and Harris, Inc.
"Potential Impact“ – % population that would either purchase the service, or switch providers to obtain the service.
Increase revenue while strengthening hold on customer
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Nortel Confidential Information
MOBILITYMOBILITY
Forecasted Application Revenues forService Providers2007 – 2010 Global Revenues $B (CAGR)
• Enterprise Mobility• Converged Mobility• Personal Assistant /
Converged Desktop• Location-Based
Services• Push-to-x
$84(9%)
Source: Nortel analysis using data from multiple industry analysts
$115(12%)
$147(15%)
$227(24%)
$384(40%)
SECURITYSECURITY PRODUCTIVITYPRODUCTIVITY RICH COMMSRICH COMMS
• Enterprise Managed Security
• Video Surveillance
• Identity Management
• Video Conferencing
• Real-Time Collaboration
• Hosted Enterprise Multimedia Collaboration
• Online Gaming• IPTV• Mobile TV• Content
Download
• Rich VoIP over Broadband
• Hosted Enterprise VoIP (incl. IP Centrex)
• Video Telephony• Integrated Multimedia
Messaging
ENTERTAINMENTENTERTAINMENT6
Nortel Confidential Information
Higher Speed Data applications, e.g. e-mail, FTP, web browsing.Not just local hotspot, it is whole city Hotspot!
Anywhere, anytime.
Broadband Data Apps
1xEV-DO Rev A: Versatile Mobile BroadbandDeliver Enriched Real-time Applications
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Nortel Confidential Information
Broadband Data Apps VoIP & Video Telephony Push to Talk over Cellular
Real-time applications: Convergence of Voice and Video via packet dataEnabled by low latency, QoS, and high speed of 1xEV-DO Rev A.
1xEV-DO Rev A: Versatile Mobile BroadbandDeliver Enriched Real-time Applications
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Nortel Confidential Information
Broadband Data Apps VoIP & Video Telephony Push to Talk over Cellular Multi-media On Demand
Broadband to deliver multi-media content on demand (VoD)
1xEV-DO Rev A: Versatile Mobile BroadbandDeliver Enriched Real-time Applications
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Carrier-Grade Push to TalkPush to X, i.e. video, music, etc.Multi-media content on Demand
VoIP, Video conferencing,Fast FTP, web browsing, and more
using a simple user interface
Enabling providers to cost-effectively evolve their service offerings into high revenue voice and on-demand multi-media video
Broadband Data Apps VoIP & Video Telephony Push to Talk over Cellular Multi-media On Demand
1xEV-DO Rev A: Versatile Mobile BroadbandDeliver Enriched Real-time Applications
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Nortel Confidential Information
Ultimate Service DeliveryConverged Services – Any to Many
Voice TV VoD
GamingVideo Calling
PTT
Presence
SMS
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IMS Architecture
R4CDMAPSTN
HSS
Peer IPNetworkPacket Core
Access Network Applications
Service Control
P-CSCF I-CSCF S-CSCF
BGCF
MGCFMGW
OSA GW
DNSENUM
OSA ASIMS AS
SGW
PCF
CDF
OSS / BSS
Network andElement Mgmt
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Nortel Confidential Information
PSTN
Efficient Service Level Mobility
PresenceXDMS
CSCF
Common SIP based Call Control
Common subscriber database
Common enablers:GLMS and Presence
DSL
Cable
CDMAGSM/UMTS
WiFi, WiMax
HSS
PDSNGGSN
Application Servers
ISC
ISC
Cx
Client rationalization (SIP)Apps IW Simplification
Speed and Flexibility with new Applications•Standard Interface – large pool of Apps available•Simplified integration – improved TTM•Centralized enablers – consistent user interface• Voice and Data Applications bundling
MGCF
One Core across various Access• Optimized Investment• Converged portfolio: Differentiation• Increased traffic: Extend services
reach, W+/W- interactions enabled
Con
sum
erEn
terp
rise
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Nortel Confidential Information
The Most Important Criteria When Choosing Suppliers IMS Multi-client study, Heavy Reading
0.0 10.0 20.0 30.0 40.0 50.0 60.0
Has the right partnerships in place
Can supply us with service creation tools
Can provide training and professional services
Is a price leader
Can supply us with key applications as part of IMSproposition
Has credibility as a systems integrator
Is already a major supplier to us
Is able to integrate services across IMS/non-IMSboundary
Fully modular approach to sourcing/specifyingcomponents
Experience in both wireless and wireline
Already performed this function for others
Percentage of respondents
July 27, 2006
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Nortel Confidential Information
Standard-based Platform for New, Advanced Services With High speed Wireless
Industry Leader in SIP Technology, Rich Telephony VoIP Multimedia Applications
Industry’s Most Advanced IMS Control Architecture, Carrier Grade, Investment Protection
Open Solution Leadership, Standards based solution, 3rd Party Interop, Interoperability
IMS
OPENOPENOPEN
Delivers Universal Service Architecture ForValue-Rich Services Delivery Across Domains
IMS Enhances Real-time Experiences
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Nortel Confidential Information
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