notable twitter fails

Spark Twitter do’s and don’ts

David StromMarch 2016

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But who really is “the real Shaq”

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Key Twitter To-dos

• Follow the right people in your industry• Don’t get too caught up in tweeting your every

movement• Look at what businesses are doing with it• Use it to start conversations with people you

want to get to know

How not to use Twitter!

How to get arrested for your tweets and pay thousands in fines

Another no-no: keep politics, religion and sex out

3/11, he Tweeted 10 jokes making fun of the Japanese after the tsunami – AFLAC fired him as their rep

Some lessons learned

• Think twice (or more) before you tweet• Do you want your mom to read this? • Stay away from sex, religion, and politics –

even on your personal accounts• Know what time of day/week to tweet for best

responses• Listen more than post to develop your voice• Use social management tools (Hootsuite)

Social media management tools

STL incubators worth knowing

(c) David Strom Inc. http://strominator.com 28

David Strom, david@strom.comstrominator.com, (314) 277-7832

These slides can be found here:http://slideshare.net/davidstrom

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