nov event- wanted sponsors-csr dubai

Protect your Mom campaign

Executive summary

• A CAMPAIGN TO CREATE AWARENESS ABOUT BREAST CANCER USING ONLY FACEBOOK!

• TARGET MARKET –STUDENTS SCHOOLS AND COLLEGES• STRATEGY- HARNESS PESTER POWER IF STUDENTS CAN PESTER THEIR PARENTS FOR

iPHONES AND iPADs WE COULD MAKE THEM PESTER THEIR MOMS TO DO SELF EXAMS.

CONT’DAAA

• USP-ZERO COST CAMPAIGN• ORGANISATION- JUST ME AND MY DAUGHTER– ASSISTED BY VARIOUS STUDENT GROUPS LIKE GLOBAL

YOUTH EMPOWERMENT MOVEMENT(GYEM) & THE REPUBLIC(1800&8000MEMBERS RESPECTIVELY)

– FACEBOOK GROUP FOR EACH EVENT WITH CORE MEMBERS• PRODUCT – SELF EXAMS AND MAMOGRAMS.

ACHIEVEMENTS

• 10200 MEMBERS IN THE PROTECT YOUR MOM GROUP

• 3611 FANS AT ZERO COST• TOP 5 NOMINEE –EMIRATES WOMAN AWARD 2011• HAD UPTO 3000 PEOPLE TALKING ABOUT IT ON JUNE

1ST AT ZERO COST• REACHED 833,193 PEOPLE DURING THE FIRST WEEK

OF JUNE,2012 ALONE• ETIHAD AIRWAYS HAS BEEN SPONSORING 2 AIR

TICKETS AS FIRST PRIZE SINCE 2011

PRESS COVERAGE

MEDIA• NEWS PAPERS• Gulf News • The national • The Khaleej Times • Gulf Today • Panorama • Xpress • TV• City 7 News• ONE TV• ZEE TV• RADIO• 103.8 (ARN NEWS NETWORK)• OTHER MAGAZINES• Emirates woman, Mother and child etc.

FREQUENCY

• 7• 3• 3• 3• 2• 1• 2

• 3• 1• 1

• 2• 2

THE FIRST CONTEST

RESOURCES REQUIRED FOR THE FIRST LIVE PYM CONTEST

• Trophies Dh 2000• Certificates Dh1000• Stage• Lighting• Sound

– Posters Dh 1000– Refreshments – Rent for hall– PR for judges– PR for press– Event management

– (As per your budget.We – Could have in Atlantis or– DUCTAC)

WHY SUPPORT

• Live contest in DUCTAC or School Hall as per budget

• Unique – Perhaps the first contest in the world• Media- We have contacts with Gulf News,

Khaleej Times, National and City 7 TV Reach all Schools and Colleges- Instant brand

awareness• Banner –Entirely yours if budget permits• VIP- Contacts with KHDA . Stars?

Why do we target students

• Targets students – They grow up to be more informed adults– Pester power is very powerful. They could pester

their Mom to do a self exam!– They can be reached at zero cost– They can communicate to other students through

dances, songs etc which could go viral– Students are likely to listen to friends rather than

official sources

WHY IS PYM THE BEST CAMPAIGN

• While creating entries students would have to do a lot of research thereby learning a lot.

• While getting their friends to like their entry, they will be creating awareness. One poster was liked by 888 people , thereby spreading awareness.

• Students are likely to screen out doctors and official messaged but not posters, dances and songs from friends

• Friends are more powerful than official sources. Word of mouth is more powerful than advertisements

• Mothers are more likely to listen to their children

WHY IS PYM THE BEST CAMPAIGN

• EDUCATES PEOPLE ABOUT BREAST CANCER IN POSSIBLY THE BEST WAY THROUGH WORD OF MOUTH AND PESTER POWER!

• CONTEST HAS ALREADY ATTRACTED EXCELLENT ENTRIES WHICH COULD VIE WITH PROFESSIONAL ADVERTISEMENTS.

• UNIQUE PR OPPORTUNITY TO CREATE AWARENESS THROUGH SONGS ANDDANCE FORMS WHICH WILL RECEIVE THE ATTENTION OF WORLD MEDIA

• HAS CAPTURED THE IMAGINATION OF YOUTH .16 BOYS HAVE ALREADY GONE BALD.

• HAS EXCLUSIVE STORIES FROM ACTUAL SURVIVORS

PROGRAM-Dance by 8 year old Aaditya- choreographed to create awareness-

WINNER 2012

Song by Jay Ceylon-winner 2012, Herriot Watt Univ

Flash mob by Dubai Gems

DANCE BY SURVIVORS- 2012

AWARD TROPHIES AND CERTIFICATESThe only campaign with 8 year olds supporting it

Girls can donate hair

Some PYM events.Boys can go bald again

2 nd Pink walkathon ,India 2012

• DON’T MISS THIS UNIQUE OPPORTUNITY TO HIT THE WORLD HEADLINES!

• FLASH MOB https://www.youtube.com/watch?v=pSqsNKkEwKs&feature=player_embedded

• Aaditya ‘s dance http://www.youtube.com/watch?v=zzuw6nGik-Q&feature=youtu.be —

• Autoplay all other entries at http://www.youtube.com/playlist?list=PL1291F4367CE417DE&feature=mh_lolz

• MORE PICTURES AT https://www.facebook.com/protectyourmom/photos_albums