nuevas formas de financiación de la i+d: el mecenazgo...nuevas formas de financiación de la i+d:...
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Nuevas formas de financiación de la I+D:
el mecenazgo
Conferencia Anual de la RedOTRI 201817 mayo 2018
Anna Merlos-Suárez
Institut de Recerca Biomèdica (IRB Barcelona)
Institute for Research in Biomedicine (IRB Barcelona)
• To conduct multidisciplinary research of excellence at the forefront of biomedicine.
• To train and inspire scientists at all stages of their careers.
• To drive innovation through active technology transfer.
• To maintain an open dialogue with the public about our work.
Funding Sources
2016
Fundraising, Marketing
and CommunicationsInnovation
Research and Academic
Administration
Philanthropy at IRB Barcelona
Philanthropic foundationsCollaboration agreements to support research projects, training programs
and institutional initiatives
Patients associationsPatients as catalysts of research through fundraising efforts
Philanthropy at IRB Barcelona
Individual givingDonations, regular giving, major gifts, legacies and bequests,…
Community fundraisingCharitable initiatives raising funds and awareness for basic research
CorporateDonations and sponsorship
Building meaningful relationships
Scientific communication
Public engagement events
Fundraising and awareness campaigns
Scientists at IRB Barcelona dance for biomedical research
Scientists at IRB Barcelona dance for biomedical research
• Launched on YouTube on 13 October, 2014
• 16 months in the making; 4 days of filming
• 120 researchers and staff participated
• Involved support of 10 corporate sponsors
• Made at zero cost to IRB Barcelona
• Social media and press strategy in place to maximize
chances of video going viral
Scientists at IRB Barcelona dance for biomedical research
• +1,250,000 YouTube views and +26,000 YouTube likes
• IRB Barcelona Facebook reach increased by 15,000%,
website hits increased by 9,000%
• +100 media hits in press, tv, radio and online. Estimated
audience: 14 million in Spain alone. Appeared on the
homepage of Science magazine
• Tweeted by FC Barça players, Pau Gasol, Capital Cities.
Reposted on viral websites
Key results
• +3,000 donors. Funding for projects in diabetes and cancer,
and to launch PhD student career
• Community fundraising initiatives in support of IRB Barcelona
research
Key results
• Legacies and bequests
¡Gracias!
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