nutritional drink for pregnant women
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THE DIRTYPICTURE
Infant mortality rate(IMR)
48 / 1000 births
Infants with low birth weight28%
Maternal mortality ratio
250/100000
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HEALTHDRINKS : OVERVIEW
Health drinks - Contains natural minerals andvitamins.
The drinks meant to bridge the gap between
physical requirements and proper diet.
Health consciousness and better conscienceamong individuals drives the non carbonated
beverage segment.
Fruit juice, powdered drinks are the majorconstituents of this category.
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ENVIRONMENTALANALYSISOFHEALTHDRINK
INDUSTRY
Demographic Analysis :
Population Growth - High growth markets
with new found
purchasing power.
Population Age Mix - Young population.
Population Literacy Levels -Educated & health
conscious population.
Economic Analysis :
Current Income High disposable income.
Price These drinks have become need for most of the
population so price is not the major deterrent.
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ENVIRONMENTALANALYSISOFHEALTHDRINK
INDUSTRY
Natural Analysis:
Nutritional Deficiency - More than 70% of the population
have a deficiency in nutritional elements like iron etc.
Political Analysis:
Entry Barriers Market entry is without many barriers.
Psychographic Analysis: Health conscious customer feels need for health
enhancing drink for him and his family.
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ENVIRONMENTALANALYSISOFHEALTHDRINK
INDUSTRY
The number of female energy drink users grew by
74% between 2003 -2008(Mintel,2008).
The penetration in the market of women is
22.5%(Mediamark,2008).
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NUTRITIONAL DRINK FORPREGNANT/LACTATINGWOMEN
Presented by :
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INTRODUCTION:
A Health Drink (Nutrition drink) is an item that, when used, will
restore a deficiency .
There is a need for nutritional drink in almost all different age
categories.
This need becomes a necessity in case of pregnant women.
Mothers health is of utmost importance as child health directly
depends on it
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NEED FOR THIS PRODUCT IN INDIA:
According to the Statistics on Women in India 2010 survey by
National Institute of Public Cooperation and Child Development,
2010, 57% of women suffer from Anaemia during pregnancy.
As per NFHS (National Family Health Survey 2005-06) results, at all
India level, The percentage of pregnant women aged 15-49 yearswho are anaemic increased to 57.9 % in 2005-06 from 49.7 % in1998-99.
4 16% of maternal deaths are due to Anaemia according to Delhi
Medical Council.
contd
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NEEDFORTHIS PRODUCTIN INDIA
Mothers health is of utmost importance as the childs health directly
depends on it.
Weight gain is one of the index to measure mothers health.
What is true is that during pregnancy a woman has to provide good
nutrition for two individuals.
Evidently there need for a complete nutritional food accessible andaffordable for pregnant/lactating women.
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CURRENT PLAYERSINTHIS NICHE MARKET:
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