nyc 2017 retail store walking tour featuring eataly and sonos

NYC 2017 Retail Store Walking Tour Featuring Eataly and Sonos

ADAM SAPER, Managing Partner, EatalyMARA DEVITT (in place of NEIL STERN), Senior Partner, McMillanDoolittle

WHITNEY WALKER, GM, Stores, SONOS

Get The App Now!• Download the App Using the

QR Code• Go to the iTunes App store or

Android Play to download the National Retail Federation App• On the side tab, click the link

to Store Tours

We’re Taking You Around The City to all the Destinations…

We’ve Got you Covered for • Omni/Tech• Luxury/Fashion• Foodie

With Easy Sorting Capabilities, See What’s In Your Neighborhood…

Omni/Tech, 11 Destinations

Luxury/Fashion, 18 Destinations

Foodie, 11 Destinations

What you'll see….

OMNI / TECH

Microsoft• Enter into virtual

reality• Customization station• Educational

components

677 Fifth Avenue, Midtown

Sonos• Brands going retail• In-store (in home)

experience

101 Greene St., Soho

Zara• “Smart”

dressing rooms • Inventory

visibility

503 Broadway, Soho

Pirch• Product “test

drive”

200 Lafayette St., Soho

LUXURY / FASHION

Topshop• Excusive 5th Avenue

collaborations• Apparel

personalization station

608 5th Avenue, Midtown

Barney’s• iPad equipped

associates w/ clienteling system

101 7th Avenue, Chelsea

LUXURY / FASHION

Macy’s• $400 M Makeover• Shop-in-shops

galore• In-house blow dry

bar

151 W 34th St., Herald Square

Cadillac House• Brand extension• Integration of

retail partnerships (CFDS Retail Lab, Joe Coffee, Visionaire), technology & art installations

330 Hudson St., Greenwich Village

Lululemon Lab• First concept

store• ½ retail boutique

½ design lab

50 Bond Street, Noho

Saks Fifth Avenue• New downtown concept

store• Products merchandised

in a “lifestyle edit” display• “Save Me” hotline for

fashion emergencies

230 Vesey St., Battery Park

FOODIE

Kellogg’s NYC• Brands going retail• Reinventing how we think

about cereal

1600 Broadway, Times Square

Gotham West Market• Food as theatre – rolling new

concepts• Artisanal vendors and

restaurants with communal dining

353 W 14th St., Hell’s Kitchen

Gansevoort Market• Reinvention of old concept• Test driving new concepts

353 W 14th St., Meatpacking

Le District• “New York with

a French Attitude” - Massive French food hall • Upscale

environment

20 S Liberty St., Battery Park

Eataly• Retailvention• Narnia world made

of bread and pasta• First outpost to

serve breakfast

1 Word Trade Center, Battery Park

Whole Foods Williamsburg• First Williamsburg outpost• La Croix wall• Blend food & foodservice

238 Bedford Avenue, Williamsburg

Whitney Walker, GM Stores

1. Your mission is your most important guiding principle

2. The best experience is one that adds value to your product

3. Be relentlessly progressive

1. Your mission is your most important guiding principle

Ours is to fill every home with music

The Lineup

2. The best experience is one that adds value to your product

– We built the Sonos Store to be the best place to discover and fall in love with Sonos

The Store

3. Be relentlessly progressive

– We’re continuously testing and learning—in the lab and in the field

Thank you

Adam Saper, Managing Partner

Thanks!