nyu wagner digital innovation lab, class 1

DIGITAL INNOVATION LAB: CLASS #1

January 9th 2012

Introduction 25%

Workshop 62%

Wrap-up 13%

YASMIN FODIL

LAUREN BAIER

DIGITAL INNOVATION

DIGITAL INNOVATION

DIGITAL INNOVATION New, Relevant & Valued Web & Mobile Apps

DIGITAL INNOVATION

DIGITAL INNOVATION DISTRUPTIVE

DIGITAL INNOVATION RADICAL

DIGITAL INNOVATION SUSTAINING

DIGITAL INNOVATION New, Relevant & Valued Web & Mobile Apps

DIGITAL INNOVATION New, Relevant & Valued Web & Mobile Apps

that solve public problems

SOLVE PROBLEMS / PLEASE PEOPLE

DIGITAL INNOVATION New, Relevant & Valued Web & Mobile Apps

that solve public problems

COURSE GOALS

PITCH MATERIALS

PITCH MATERIALS

PROCESS

PITCH MATERIALS

PROCESS

PRESENTATION

EMERGING

TECH

SCOPE

SURFACE

SURFACE

SKELETON

SURFACE

SKELETON

STRUCTURE

SURFACE

SKELETON

STRUCTURE

SCOPE

SURFACE

SKELETON

STRUCTURE

SCOPE

STRATEGY

SURFACE

SKELETON

STRUCTURE

SCOPE

STRATEGY

CONC

RETE

AB

STRA

CT

SCOPE

STRATEGY

SKELETON

STRUCTURE

SCOPE

STRATEGY

PRINCIPLES

ITERATIVE DESIGN

ITERATIVE DESIGN

CO-CREATIVE

ITERATIVE DESIGN

CO-CREATIVE

INQUIRY BASED

DELIVERABLES

PITCH DECK 2

10-15 slides 1.  Cover Page 2.  Mission Statement 3.  Why you: Your Story 4.  Current Problem 5.  Your solution. Why now? 6.  Market 7.  Competition 8.  Market Entry 9.  Traction and Validation 10.  Future. How will you scale? 11.  Financials 12.  TImeline/Milestones 13. Demo 14.  The Ask 15. Next Steps 37

•  Distilled vision into one crisp sentence.

•  For your investors – not your users (i.e. not a tagline)

•  Draw analogies to other terms

•  Relating to other companies “the netflix of voting”

•  “A for B” where A is a known brand in my space, and B is the target audience.

•  Sound-bite

DELIVERABLES HIGH-CONCEPT PITCH 1

PITCH DECK 2

10-15 slides 1.  Cover Page 2.  Mission Statement 3.  Why you: Your Story 4.  Current Problem 5.  Your solution. Why now? 6.  Market 7.  Competition 8.  Market Entry 9.  Traction and Validation 10.  Future. How will you scale? 11.  Financials 12.  TImeline/Milestones 13. Demo 14.  The Ask 15. Next Steps 38

•  Distilled vision into one crisp sentence.

•  For your investors – not your users (i.e. not a tagline)

•  Draw analogies to other terms

•  Relating to other companies “the netflix of voting”

•  “A for B” where A is a known brand in my space, and B is the target audience.

•  Sound-bite

DELIVERABLES HIGH-CONCEPT PITCH 1

W-23

Final Pitch

W-09

Problems & Future States

W-23

Final Pitch

W-09 F-11

Problems & Future States

User Experience Design

W-23

Final Pitch

W-09

M-14

F-11

Problems & Future States

User Experience Design

Ecosystem

W-23

Final Pitch

W-09

M-14

F-11

W-16

Problems & Future States

User Experience Design

Ecosystem Funding

W-23

Final Pitch

W-09

M-14

F-11

W-16 F-18

Problems & Future States

User Experience Design

Ecosystem Funding Refinement

W-23

Final Pitch

W-09

M-14

F-11

W-16 F-18

Problems & Future States

User Experience Design

Ecosystem Funding Refinement

W-23

Final Pitch

Lecture 25%

Work Session 50%

Critique 25%

CLASS TIME

ASSIGNMENTS • Readings before each class • Assignments due after each class • Peer critique on each assignment • Funding Model Group presentation Jan 16th • Final presentation Jan 23rd  

TEAMS / PODS / PEER REVIEW

10 minute BREAK

PRIYA PARKER

BREAK

HOMEWORK DUE Friday 1/11 12pm •  Pitch iteration V1 •  List of users •  Problems & Theory of Change •  Read: Elements of User Experience, Chapter 3 Friday: bring a laptop to class! •  Pitch iteration V1: critique (in class) •  List of users: critique (in class) •  Problems & Theory of Change: critique (in class) DUE Wednesday 1/16 •  Pod presentations on funding models

SUBMITTING ASSIGNMENTS

Start by clicking on “Forums” in the sidebar. You’ll then arrive on a page which lists all the forums we’ve set up for each assignment. Click on the Assignment to go to that forum.

You’ll see a description of the assignment on this page. Click “Post a New Thread” to add your response to the assignment.

Enter a title for your post. Please include your product’s name in your post title. Enter the content of the post. You can paste it in or type it in the box. NOTE: if you are pasting in text, you may need to use the “Paste from” tools for it to work properly.

To view a post, click on the title.

To comment on a post, click the “Reply” link within the post page.

SUMMARY: Posting + Commenting on Assignments

1.  Click on “Forums” in the sidebar

2.  Click on the Forum with the appropriate assignment name

3.  Click “Post a New Thread” to add your response to the assignment.

4.  Enter a title for your post that includes your product name

5.  Enter the content of your post

6.  Click “Post Message”

To comment, click on the title of the post you want to comment on (the team you’ve been assigned to) and then click the “Reply” link within the post page.

Start by clicking on “Forums” in the sidebar. You’ll then arrive on a page which lists all the forums we’ve set up for each assignment. Click on the Assignment to go to that forum.

You’ll see a description of the assignment on this page. Click “Post a New Thread” to add your response to the assignment.

Enter a title for your post. Please include your product’s name in your post title. Enter the content of the post. You can paste it in or type it in the box. NOTE: if you are pasting in text, you may need to use the “Paste from” tools for it to work properly.

To view a post, click on the title.

To comment on a post, click the “Reply” link within the post page.

SUMMARY: Posting + Commenting on Assignments

1.  Click on “Forums” in the sidebar

2.  Click on the Forum with the appropriate assignment name

3.  Click “Post a New Thread” to add your response to the assignment.

4.  Enter a title for your post that includes your product name

5.  Enter the content of your post

6.  Click “Post Message”

To comment, click on the title of the post you want to comment on (the team you’ve been assigned to) and then click the “Reply” link within the post page.

QUESTIONS?

TEAM FORMATION