o2o online to offline retail

O2O RETAILonline to offline

Overview and Solutions-- Zaid Abbasi

Why O2O ?Market: 98% retail is still

offline.

Shopping is traditionally a leisure activity and not just

product search.

Connecting the Online Digital World to the Offline Physical

World.

Individual Problems

NO physical touch and feel of the productproduct does not meet the customer's expectations

E-commer

ce Difficult search and curation.

Higher costs

Physical Retail

Bring together to solve the problems

Customers are looking for solutions and not just products

What do I wear for the party?What to match with this dress?What is in trend?How does this fit me?

Solve customer problems and inspire purchase

Online from peers/experts/fee

ds• Eg : Social

discovery• (popxo/roposo)

At the stores by Vendors/staff

• Interactive staff found at The Collective

Product Solutions

Enhance User Experience and engagement

Need to create customer retention by engaging customers efficiently.

Online: on the app

Offline: At the store

On the App

Working on a platform based model rather than

listing

User profile : searches/purchases/likes

/create story/upload photos from stores

Action buttons in app : eg. Double tap to like

News feed from peers/follows

At the Store

• Online presence/customer interaction

Empower stores

• 70% of sale is from return customers. Create database of customer history.

Customer relationshi

p managem

ent

Marketing Solutions

Help people shop : occasion/matching/advice/trendsCustomer interaction : new launches/ what they were looking for is now availableaugmented reality

Customers market you: eg. Discount for check-in/

recommendation

User Generated Content :

#trialroomselfie

Trial rooms designed by

Incentivise recommendati

ons

Personalised offers

Offers based on customer loyalty

College fests promotions

Which spaces do we target?

Apparel / home décor

Tailor made

clothing

Direct to home

sales

Thank you