obama's online campaign
Post on 20-Jun-2015
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MDMK09 Borislav Kiprin
Barack Obama - Here, There … Everywhere
MDMK09 Borislav Kiprin
Additional Actions Taken
Objectives Accomplished
MDMK09 Borislav Kiprin
How much did it cost?
MDMK09 Borislav Kiprin
Obama spent around $14M. And did so disproportionately higher percentage of his total campaign expenditures on the internet, based on
FEC data (McCain spent $4.6M)
Best Practice
MDMK09 Borislav Kiprin
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