observation lab: new country, new eyes

Observation LabAssignment 2Anni Rautio

Tuesday, October 30, 2012

“Think like a traveler”

- Tom Kelley, IDEO -

“Try living in a new country”

- Anni Rautio, Venture Lab student -

Tuesday, October 30, 2012

Only recently, free poor quality plastic bags in supermarkets have been replaced by paid, good quality

ones: Environmental movement gaining ground. However, vegetables

are still bagged individually by consumers -

opportunity to educate people.

Cashier lines are always long, and can take a long time even if few people in the

line.Opportunity:

Speed up process by

To avoid robberies, every once in a while store supervisor comes by to empty each cashier. This takes up

about 3-5min of each cashier’s time.Opportunity:

Build an automatic deposit system that physically delivers the money to back office, without anyone having to

move, or customers wait in line.

Painpoints at Check Out

Put a checklist by the counter:“Did you remember to get”

✓ milk ✓ bread✓ cheese✓ toothpaste

1) making conveyor belt longer2) having each client pack their own

groceries (here store personnel packthe bags, painstakingly slowly)

3) fast-lane check-outs4) supermarket issued debit/credit cards5) mobile/NFC payments

Tuesday, October 30, 2012

When Things Fall Apartliterally.

Sometimes, force majeure strikes.Opportunity:

Be flexible enough to take advantage of the situation, e.g.

1) Move the stuff around so that people can get to the products2) Discounts on stuff that’s NOT out-of-stock3) Be humorous about it: “CONTEST: how many bottles did we sell today?”4) Give out free candy or discount vouchers

Tuesday, October 30, 2012

Place fun messages on the floor, make an adventurous path through the supermarket

Decorate the ceiling

The Surprise Effect

Unexpected announcements

Tuesday, October 30, 2012