ocr warrior - media kit
Post on 26-Jul-2015
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MEDIA KIT
THE SPO
RT OF O
CR
Obstacle Course Racing (OCR) is the fastest-growing action sport in the history of action sports, eclipsing triathlon and even marathons in terms of participation.
This year, more than four million Americans will shell out nearly a half billion dollars for the privilege of suffering through ice, fire, electricity, barbed wire, burpees, and mud.
The phenomenon isn’t going away anytime soon. Thanks to savvy marketing by industry leaders like Tough Mudder, Spartan Race and Warrior Dash, participation is still on the rise.
THE SHOW
OCR WARRIOR is the first-ever reality competition where 2 athletes go head-to-head on a specially designed obstacle course up to one mile in length, featuring (10) obstacles:
• Mud Pits• Barbed Wire• Fire Jump• Ice Water…and more!
• Cargo Nets• Climbing Walls• Rope Climb• Monkey Bars• Balance Beam
FORM
AT
Each episode of OCR WARRIOR contains one matchup; two athletes go head to head - the winner advances and the loser goes home.
These 10-minute episodes are delivered online through the world’s largest and most influential obstacle course racing destination with nearly 1 million page views per month, mudrunguide.com. OCR WARRIOR is also featured on our media partner’s sites, OCR.TV.
THE ATH
LETES
Who are these sufferists that are so willing to put life & limb on the line for OCR WARRIOR glory?
Suburban mailman. Patent attorney. Rabbi. Olympic Silver Medalist, archery. Fitness author. Tortilla warmer salesman (the guy in the background actually is.)
OCR fanatics come from every walk of life, OCR WARRIOR is a showcase for these everyman (and woman) athletes fighting to be the best they can be!
Turbocharge your brand in the sport of Obstacle Course Racing & Mud Runs with:• The largest resource worldwide, Mud Run Guide, with nearly 1 Million monthly hits• The first-ever OCR reality competition show, OCR WARRIOR• Experts in the OCR Field, connected to every race, brand, and athlete in the sport
• Published authors, trainers, coaches, brand incubators, and trusted names in OCR • The first ever weekly online news program, Obstacle and Adventure Weekly
ACTIVATION
Commercial Spots• :10• :15 • :30 • 30% off 2nd spot
BRAND PARTNERSHIPSProduct Sponsors• Graphic & voiceover near the beginning or after a commercial
break: “OCR WARRIOR is brought to you by…” with your logo at the beginning and :30 commercial
• w/2 :30 commercials (middle & end) • 30% discount on 2 or more contiguous shows.• 50% discount on 4 or more contiguous shows.
Title Sponsor• Obstacle and Adventure Weekly or OCR WARRIOR, powered by (sponsor)• Sponsor logo added to all OAW & OCRW graphics• (2) :30 commercials in each show• Editorial/Advertorial segment on sponsor per month in OAW or on mudrunguide.com• Product placement on athletes (clothing/nutrition, etc.) and (6) banners on-course
Contact brett@stewartmedia.ventures for pricing info
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