oep 2012

Innovative BatteryXOEP 2012

Linh T. Le & Louis TingMentor: Don Green

Technology EntrepreneurshipProf Chuck Eesley, Stanford University

Guidelines How do we get here? Current Assessment Execution Plan

How do we get here? Idea: Potential Product Development

from Scientific Research

Product: 1st and 2nd generation prototype better energy storage device with thinner form factor

Team: Louis Ting and Linh Le “accidentally” team up from Technology Entrepreneurship 2012. Don Green agreed to mentor the team

Current Assessment Sales and Marketing Intellectual Properties Partnerships Distribution Costs Revenue Model Risks Funding

Sales and Marketing Without any sale at this moment,

BatteryX focus on finding the “Differentiators” of our product including • Reduce Cost • Improve Performance

BatteryX approached various investor and customers for product feedback to update the business model canvas

Intellectual Properties BatteryX is negotiating to license

“exclusively” the technology (3 patents) from Stevens Institute of Technology. Key takeaway incudes• Negotiating the legal documents including

termsheets, license agreement, etc. • Associate with university’s incubator

brought many benefits in long term

Partnerships BatteryX is negotiating with potential

manufacturing partner with capability of 500,000 batteries/year. We are testing a pilot scale to perform the cost analysis

BatteryX will be partnering with main suppliers for reduce the cost of raw material.

Distributions and Costs Manufacturing partner has brought

certain advantages to potentially reduce the cost.

BatteryX will also be beneficial from utilizing distribution systems of the partner

Revenue Model Sale from BatteryX product will be

the main revenue stream currently

Additional revenue stream might be coming from re-licensing the technology for other non-competing OEM

Risks Competitor: There are several rivals

on the similar market ($300 million market size) and there is no domination in the market at this moment

“Wrong” partnership can kill the business as well as other risks

Funding BatteryX is looking for SBIR Phase I

grant from NSF to further develop the products. Commercialization plan was partly developed during this course.

BatteryX is NOT looking for VC deal at this moment mainly due to valuation reason.