off the wall by resource interactive

COPYRIGHT 2009 RESOURCE INTERACTIVE. PROPRIETARY AND CONFIDENTIAL.

Off The Wall Overview & Capabilities: An ecommerce experience for brands and their fans on facebook

Presented by Resource Interactive

resource interactive· Top independent, privately-held

digital marketing agency

· Founded in 1981

· WBEN-certified

· Recently named Top Workplace by WSJ

· 275+ associates

· Offices: Columbus, Cincinnati, Chicago & Palo Alto

BRANDED MANUFACTURING

& SERVICES RETAIL

CONSUMER PACKAGED

GOODS

industry-focused expertise

BRANDED MANUFACTURING& SERVICES

RETAIL AND E-COMMERCE

CONSUMER PACKAGED GOODS

industry-focused expertise

what women want extensive, ongoing digital millennial research.

we interpret the voice of the consumer in the digital age 12+ years of thought leadership dedicated to consumer insight

two books focused on online consumer behavior

envisioning next. empowering now.

• Dedicated R&D team

• 3 Core Areas of Focus: emerging technologies and partners, consumer behavior, cultural trend mapping

• Application: Identify opportunities for client prototyping and testing

Consumer Research

andInsights

EmergingTrends

andTechnologies

Digital Marketing & Mediadigital marketing planning searchdisplay advertising

socialemailmobile

Experience Design & Development

ecommerceweb sitesmobileapps

An

aly

tics

service offerings

OFF THE WALL OVERVIEW

What is it?

• Off the Wall is a SAS (software as a service) solution that allows Facebook users to purchase products directly from

leaving Facebook.

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

How it works:

A brand posts an item for purchase as a status update to its Facebook page.

Fans can purchase the product directly from their live

They can also share this status update with their friends and its ecommerce functionality is maintained wherever it appears in Facebook.

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

Off the Wall features:

• Fully customizable look and feel

• Complete in-wall checkout process (product details, customer information, shipping options, etc.)

• Maintains all commerce functionality when shared with friends

• Ecommerce platform independent

• Verisign Certified, PCI-compliant hosted environment

• Initial setup and deployment within a few weeks

• Performance-based compensation model

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

OTW Self-Serve Brand Campaign (Creation via Bookmarklet)

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

(Interaction on Brand Fan Page or Personal News Feed)

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

• The average Facebook user has 130 friends. If a brand with 100,000 fans publishes an Off The Wall e-commerce-enabled status update, it is one click away from being shared with up to 13 million Facebook users. A brand with one million Facebook users has the potential to reach up to 13 million and more.

The Network Effect:

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

• Increase incremental revenue through an innovative and highly engaging channel

• Cost effective opportunity to vest commerce within social media

• Treat fans with some degree of reward

• Obtain 1st mover and market advantage

Why use Off the Wall:

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

•

• Product introductions

• Limited editions, limited inventory

• Refurbs, returns

•

• OPTIONAL: Media rich eCommerce (Off the Wall status update with video, product selector, mini configurator, etc.

Ways to use Off the Wall:

COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL

www.resource.com

Thank you!

Brandon Bornancin614.410.3164bbornancin@resource.com