offline converstion = local search roi
Post on 22-Jan-2017
689 Views
Preview:
TRANSCRIPT
Get more shoppers
Offline Conversions = Local Search ROI
SMX East New York 2015 | Sep. 28-30
Jacob LanyadooDirector of Sales
@MySweetIQ
5.1 MillionLocal businesses analyzed
312 MillionReviews analyzed
1.9 BillionLocal listings analyzed monthly
Impressions
Conversions
Sales
You need to build a model
Impressions
Local Search Behaviour
Conversions
Sales
Local Search Behaviors
• E-commerce
• Coupon/Offer
• Reservation
• Download
• Beaconing
• Finding a Local Listing → see and go!
• Click for call
• Click for directions
• Leave Reviews
Direct attribution (no modelling) Indirect attribution (modelling req’d)
Calculating Local Revenue
(LSB x LSB conversion rate to store visit)
X
(in-store conversion rate to purchase)
X
Average Purchase Value
Local Revenue
Case Study – Family Entertainment
Sales Lift
261%from 1st month
New Revenue
$1,870per store per month
Local ROI
1,920%on program investment
• 700+ Locations
• Average Purchase: $170
• Started with bad local
• 11 new sales/store/month
top related