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OHSNAP!HowTheEventsProfessionalCanUseSNAPCHAT ToBuildAPersonalor

ProfessionalBrand

WHAT isSnapchat

HOW TOUSESnapchat

ADDINGittoyourpersonalbrandstrategy

ADDING it tocompany&eventmarketingstrategies

Q&A

WHAT isSnapchat?

•‘there,thengone’imagesendingplatform

•LaunchedinFallof2011

•100+milliondailyACTIVEusers

•60%userspostdailycontent

•73%ofusersare

People18-34yearsofage(early1980s– 2004)

FOMO•EXPERIENCES•NOTRUINEDYET

ANaturalFitForTheEventsIndustry:

Meetings/Conferences

TradeShows

Festivals

Fundraisers

SocialEvents&Weddings

TERMINOLOGY

SNAP

FOLLOWER

FRIEND

STORY

MEMORY

FILTERSOverlaysonyourphotosorvideo

SnapchatFilter SponsoredFilter Geofilter On-DemandGeofilter

LENSESAnimatedoverlaysonyourphotosorvideo

Lenses SponsoredLenses

BUTTON:

GHOSTFACECHILLAH

BUTTON:

RECORD/MESSAGING

Takeapic.Addyourfilter.

Sendto…Stories,aPerson(s)oraGroup.

SaveyourSnap.

BUTTON:

CHAT

BUTTON:

STORIES

BUTTON:

MEMORIES

SNAPCHATFORPERSONALBRANDING

Authentic

Intimate

Light

Addictive

and,Engage

SNAPCHATFOREVENTBUSINESSBRANDINGCompanyCulture

EveryWorkDayHasAStory

DepartmentalCollaboration

PipelineContentForOtherPlatforms

TakeSomeRisks

COMPANYCULTURE

TELLYOURSTORY

INVENTORY/WHATYOUDO

SALESCAMPAIGNS

ContentCalendar

FleshOutYour‘WorkDayStory’

CollaborateBetweenDepartmentsforContent&Execution

PLANYOURMONTH

SNAPCHATFOREVENTMARKETING

BehindTheScenes

CollaboratePlanning

AttendeeQ&A

FOMOMoments

NoHootsuiteforSnapchat

ContentCalendar

SpotlightCollaborators

Don’tGoItAlone!

PLANYOURYEAR

AskFollowerstosendthingsinexchangeforcouponcodes

PutYourLinkForRegistrationonSnapchatFIRST

SwagItemGiveaways

EXCLUSIVE/VIPCONTENT

WHOTOFOLLOW– BRANDS

WHOTOFOLLOW– EVENTPROFSDIRECTORY

www.eventcurious.com/SNAP

LET’SCONNECT

FurtherreadingonSnapchat:www.nickborelli.com/tse2017

@nickborelli @eventcurious

kelly@eventcurious.comnick@nickborelli.com