ole gets in the zone with beacon mapping

OLE Gets in the Zone withBeacon Mapping

EventTechBrief.com

On Location Engagements (OLE)

On Location Engagements (OLE) aimsto change the face of engagement at

trade shows and conferences byproviding a mapping tool that offers an

interactive experience for attendeesthrough beacon technology and points

of interest.

When a visitor enters a venue (or abooth) with a Smartphone running the

patent-pending OLE technology, the app(synchronized with the registration data)

recognizes his location and pulls downcustomized content—audio, video, webcontent or incentives—from the cloud.

“ And then there was a sub ti tl e. . . ”

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Founder and developer, Iris Goldman has enhanced the OLE appby adding the E-Zone Mapping feature, which enables the app tofunction even more efficiently through mapping.

E-Zone Mapping visualizes and connects designated engagementzones to create a customized tour within a venue.

E-ZONE MAPPING

What does this mean for the events Industry?

Goldman highlights some key areas in which the new featureswill change the way attendees interact with events—andenable sponsors and event organizers to learn more about theattendees.

AttendeeBehavior

TrafficPatterns

ProgramSuccess

Through beacon technology and points of interest served tosmartphones, event organizers will be able to identify whereattendees are going.

Higher areas of traffic can be identified through E-Zone Mapping,enabling trade show and conference planners to determinewhich areas are more popular with attendees.

By keeping track of where attendees go and how long they stayin each place, organizers are able to determine what is “working”for attendees and what is not.

E-Zone Mapping also enables specific content tobe delivered to individuals based on where theyare at a trade show or a conference.

“E-Zone Mapping allowstouring to become morerelevant. Users get to seewhere they are going andthey can experience thespace physically beforethey get there.”

“It gives you a sense ofhow people are behavingwithin a space, and whattheir interests are.”

Iris Goldman, Founder (OLE)

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