olmo martinez valuable_data_science_springdatakiev_2017_03_11
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Delivering value through data visibility and data science in
high growth organizations
Olmo Martinez
Data scientist
ZX Ventures / AB-Inbev
Romans conquered the Mediterranean without a calculator. Why do I need data?
Manage increasing complexity through data + systems
Do you have a data culture? Do you have a data culture?
Do you have a data culture?
How many people can code? How many people can write SQL? How many people can work with Python / R for data analysis?
Do you have a data culture?
If you don’t … How confident are you that you can change this? Will it be valuable to change this?
Data visibility vs. data science
User Report Min Skill Iteration Time Purpose
Click Dashboard CEO 3-6 months Top level
Click KPIs + some 3rd party
Manager 1-2 months
Flags Daily metrics
1-3 Why
Pivot tables Intermediate
Excel
Predefined downloadable +
3rd party All + Pivot 1-4 weeks
Flags 1-5 Whys
Advanced Excel Self generated reports + 3rd
party Analysts 1-5 days 3-6 Why
Advanced: SQL + Python Basic: Systems + Git +
Algorithms n.a. Data Ninjas
1-20 days 5-7 Why
Build stuff Exploration
1
2
3
4
5
external API access + Data Ninja
+ (Dashboard) n.a. Partners 1-4 weeks Data value chain
integration
Data Science
Data visibility
Data visibility & science
Data visibility +
(data science products)
Value is (not only) in the eye of the beholder
Do you have a data culture? Where should the CDO + CTO be? As needed
Do you have a data culture? Where should the CDO + CTO be?
Anticipating needs
Do you have a data culture? Where should the CDO + CTO be?
Fighting to catch up
Do you have a data culture? Where should the CDO + CTO be?
Fools or visionaries
Do you have a data culture? Where should the CDO + CTO be?
Lazy or unskilled
Do you have a data culture? Where should the CDO + CTO be? Slightly before
things are needed
Thinking 3h ahead
How to position myself 30 mins ahead …
Expected value
Expected Effort
Kill ASAP or rethink
Keep on background. Can you break it on smaller pieces?
Kill or find more value
How to position myself 30 mins ahead and maximize value vs. effort
Value hypothesis
Value hypothesis
Start small
How to position myself 30 mins ahead and maximize value vs. effort
Value hypothesis
Start small Fail gracefully
How to position myself 30 mins ahead and maximize value vs. effort
Value hypothesis
Start small Fail gracefully Scale fast
How to position myself 30 mins ahead and maximize value vs. effort
Thanks.
Olmo Martinez
Data Scientist
olmo.martinez@ab-inbev.com
ZX Ventures / AB-Inbev
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