omnitrans: connecting our community

Omnitrans: Connecting Our Community

It’s about people.

Blog RSS feed populates our home page.

Rider Stories

BehindThe

Scenes

CommunityConnections

Veterans’ DayCampaign

Share stories about veteran employees

Interview vets at VA hospital bus stop

FACEBOOK LIKESJan. 2012 – 1,526 LikesJan. 2013 – 2,465 Likes

62% Increase

TWITTERJan. 2012 – 336 FollowersJan. 2013 – 734 Followers

118% Increase

WEBSITEJan. 2012 – 20,562 VisitsJan. 2013 – 75,548 Visits

257% Increase

FACEBOOK ENGAGEMENTJan. 2012 – 560 Engaged Users

Jan. 2013 – 1,829 Engaged Users

226% Increase

KLOUT SCOREJan. 2012 – 19Jan. 2013 – 59

211% Increase

Serving our riders on the go

We made an app for that! Includes:

• NexTrip Information

• Bus Book

• Online Store

• Blog

• Website

• How to Ride Videos

• Photos

• Social Media Sites

• Customer Service Info

• No Service Holidays

Newsletter Tips:• Go mobile friendly• Include link to web version• Offer “Text to Join” option• Add social share buttons• Keep stories short & link to your

site for full version. (Good SEO!)

Growing our professional network

Typical LinkedIn company page:

Leveraging LinkedIn page features:

Featurea promo!

Highlight services

Feature a video

Grow connections Drive traffic

Developing online partnerships via Facebook

• NextBus• Chaffey College• Burger Mania• Loma Linda VA Hospital

• Ronald McDonald House• Regis Movie Theatre• LifeStream Blood Bank• Valley Transportation Services

Does your story support the message of other organizations?

Share it on their Facebook page!

Contests: good fun & great content

WeWe use contests to:

• Reward our Facebook fans• Grow our audience• Identify potential rider interviews• Generate fun content for our web & social• Get rider feedback on new services or promos

Vote for your favorite promo item!

Non-Slip Cell Phone Rubber Gripper Label

Cell Phone Zipper Pouch With Clip

Contest responses used to generate an embeddable Dump The Pump slideshow:

“I dumped the pump because I have a little boy with leukemia.

I have to save as much money as I can for what he needs to get better.”

- Amanda P.

Visit us online at www.omnitrans.org

“It’s less stress than driving.

As a veteran with some mental issues from time in service, I have to find a way to reconnect with people.

Being close to others in a bus helps with that.”

- Timothy F.

Visit us online at www.omnitrans.org

“I dumped the pump so I could read the New York Times bestsellers instead of bumper stickers!”

- Don J.

Visit us online at www.omnitrans.org

Visit us online at www.omnitrans.org

According to a recent report by the American Public Transportation, a

two-person household can save more than $9,700

a year on average by downsizing to one car.

Visit us online at www.omnitrans.org

Commute smarter.

Dump the pump for public transit

Examples of content developedfrom contest responses

Where Would You Go On a 100 Million Mile Trip?

(Issuu flippable PDF booklet)

http://issuu.com/omnitrans/docs/million_mile_responses

Look Who Dumped The Pump!

(Slideshare slideshow)

http://www.slideshare.net/omnitranstransit/dumping-the-pump-for-public-transit

Links we love:CANVA – quality graphic design tool in Beta stage. Templates, free and $1 clip art FREEwww.canva.com

CONDUIT – develop your own cell phone app. Paid version about $39 a month.www.mobile.conduit.com

GOOGLE DOCS – create embeddable interactive customer surveys - FREEwww.docs.google.com

ISSUU – turn PDFs into online flippable versions - FREEwww.issuu.com

OFFERPOP – contest app; priced according to number of Facebook fans www.offerpop.com

SLIDESHARE – create embeddable slideshows – FREEwww.slideshare.com

Email: Juno.Carlson@omnitrans.org