omorfo derma: a skin care product for men

Omorfo DermaBecause We Care

Contents:• Introduction (Who we are?)• Market summary• Market Segmentation• Pricing• Competitors• Decision Making• Needs & buying motives• Product offering.• Promotional Strategy.

Omorfo DermaWho we are?

A Leading Skin care products based in Italy manufactured under high GMP specialized to bring new innovations & products of quality which would suit and target the modern Males.

What Omorfo Stand for?

A Greek word which mean the Beautiful Skin.

Our Mission:• We want to discover, develop and

successfully market innovative Skin care products to enhance the quality of life, through a good looking Males.

Our Vision:To become No. 1 skin care products

specialized to target males.

Omorfo Derma (Dubai Office):

Market Summary:

Competitor:

Decision Making Type • Extensive decision making type• High Involvement

Perceived Risk• Psychological risk• Physical risk

Needs and Motivation

Product Offerings:

1)Face wash

2)Skin tan

3)Sun screen lotion

4)Fairness cream

Brand Loyalty:

Product range:

1) Sales Promotion

2) Advertisement

3) Direct Marketing

Promotional Strategy

1) Sales Promotion

Promotional Strategy

2) Advertisement:

Print Ads:Two page colour adsRepeating ads

In store displays, webpages.

Radio: Asian, European and Local channels

Promotional Strategy

Advertisement: Fairness for men... Because we care....Omorfo Derma

BEFORE > < AFTER

Promotional Strategy

Promotional Strategy – face wash AD

Direct Marketing: Face to face communication Face book / Twitter Interactive consumer website Fliers

Promotional Strategy