on a safe shoulder to lean...a safe shoulder to lean on . strategies & tactics public relations...

A Safe Shoulder To LeanOn

E . L . Y A G E N C Y

125,000

4 , 4 4 7

E.L.Y AgencyOur Team

Ema RossiExternal Affairs

Lora SorianoStrategic Planner

Yige JiangFinance Director

P R E V I E W

Research

Campaign Plan

Recommendations

Location

Sector

Funding Cuts

Challenges

Awareness

K P I ' s

­ Digital Marketing Performance Tracking

­ Social Media Growth

High Medium Low

B U D G E T

C O N S U M E R I N S I G H T S

Generation X is the forgotten generation

1

C O N S U M E R I N S I G H T S

Generation X is responsible, realistic and

technologically savvy

2

K E YF I N D I N G S

Responsability

Job Stability

Authenticity

Consumes Online Content

C O N S U M E R I N S I G H T S

Generation X’s major concerns and

values are centered around health,

future and finances.

3

O V E R V I E W

20 % Health Wake­Up

57% Health Conscious

Generation X

Target Audience

A N G E L A

Accounting Manager

BBA

Age: 41

Salary: $93,000

Commuter

Married

Medium Firm

For socially responsible professionals who want to learn more aboutgiving back and getting involved in their local communities, A Safe

Haven’s holistic approach to homelessness is a metrics­backedsolution to break the cycle of homelessness and chronic addiction.

Unlike other homeless shelters and government agencies that tend tobe single­minded and short­term in their goals, A Safe Haven’s solution

starts with long­term self­sustainability and dignity in mind.

P O S I T I O N I N G S T A T E M E N T

C E N T R A L C O M M U N I C A T I O N SP L A T F O R M

Strategic

Ownable

Emotive

A Safe Shoulder To Lean On

S T R A T E G I E S& T A C T I C S

Public Relations

­ Publicity Stunt

­ Press Release

­ Features on Podcasts

Leverage Social Media

­ Platform Specific Content

Publicity Stunt

P R E S SR E L E A S E

P O D C A S T

Linkedin

Twitter

Publicity Stunt

Infographics

R E C O M M E N D A T I O N S

Marketing & Advertising

Budget

Paid Digital Advertising

Upgrade A Safe Haven

Cards

A Safe Shoulder To LeanOn

Q&A

E . L . Y A G E N C Y