on-going promotions

On-going promotions

• Advertising• Universities using the exams• Brochures and posters• Press releases• Articles in trade press• Exhibits at trade shows• Tools for certificates to use

2008 CCA Advertising

2009 CCA Advertising

Advertising in 2009

• Successful Farming magazine (SFM)– ICCA in the US ~$35,000– Local board involvement did not pass by enough

boards to implement

• Top Crop Manager magazine– ICCA in Canada ~$6,300

CCA of the Year Award

2009 Winner

• 12 local boards participated– 10 in 2008

• How do we increase participation?

Doug Bentson, CCA Illinois

Salary Survey

• Launches in November 2009• ASA, CSSA, SSSA and ICCA (certifications)

involved• Comprehensive look at the professions• Define job functions/duties and what

someone gets paid• Hopefully will indicate differential in pay for

certified vs. not certified

Trade Shows in 2009

• Commodity Classic - February– Corn, soybean, wheat, sorghum farmers

• Ag Media Summit – July– Print media

• Farm Broadcasters – November– Radio/TV media

FFA

• Career Workshop – October 22– CCAs talk about what their backgrounds are, what

they do in their jobs and why– About 100 high school students attend the session• Majority have indicated they are going to college for an

ag related major

– This is the second year– Sponsorship of the agronomy and soils contests

along with ASA and SSSA

Articles in magazines

• Ag Professional – monthly• CropLife – quarterly or so• CSA News ( ASA/CSSA/SSSA members)– Links to universities - students

• Crops and Soils magazine (all certified)

Crops and Soils magazine

• All certified get it and students• Now every other month (6X/year)• Educational focus

• Reinforces the value of being certified• Communication piece for the program

Radio spots• Missouri CCA board example– Developed 10 radio spots

• Top 10 reasons why you should contact a CCA– Professionally done, inexpensive

• Make available to all local boards, ICCA covers the development costs

• Potential approach: ICCA provides the finished product, local boards set up local radio stations to run it ?

2010

• Ideas?