on good behavior: human factors + building performance
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ONGOODBEHAVIOR:HUMANFACTORS+BUILDINGPERFORMANCE
MODERATOR: SharonRefvem,AIA,LEEDFellow|HAWLEYPETERSONSNYDER
PRESENTER: JeniCross,PhD,Sociology|INSTITUTEFORTHEBUILTENVIRONMENT
PRESENTER: KathStraub,PhD,BrainandCognitiveSciences|USABILITY.ORG
COURSEDESCRIPTION
Hearfrombehaviorexpertsabouthowtoeffectivelyengagethepassivemajorityofbuildingoccupantstofacilitatesubstantive,positiveimpactsonperformance,health,andwellbeinginthebuiltenvironment.
Acognitivescientistandsociologistwillshareinsightsintohowsocialnormsandhumanbehaviorcanbeleveragedforthispurpose.
LEARNINGOBJECTIVESAttendeeswillbeableto:§ Explainasystemsframeworktounderstandingoccupantengagementstrategies
§ Identifyopportunities,basedonthesocialscienceprocessforengagingoccupants,toinformoccupantengagementstrategies
§ Identifyandcollectdatathatcanbeusedinthedevelopmentofbehavioralengagementcampaigns
§ Describestrategiesforengagingbuildingoccupantsaspartnersintheperformancegoalsfor
____________LearningLevel:200- Understanding/Comprehension
INTEGRATEDSUSTAINABILITYMANAGEMENT
JENICROSS,PHD
“Common”Knowledge• Knowledge• IndividualPersonality• Attitudes
SocialScience• CONTEXT• PhysicalEnvironment• Social• Cultural
• Convenience• Routine• PeerGroups&Norms• SocialExpectations• Messaging
WHYSOCIALSCIENCE?
INTEGRATEDSUSTAINABILITYMANAGEMENT
LEEDSILVER2005 VS.1978DESIGN
PhotoCredit:RB+BArchitects PhotoCredit:DanBihn
KWUSEOVER24HOURS
0
1
2
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9
0 2 4 6 8 10 12 14 16 18 20 22 24
100KW
Hour
LEEDHS2005 HS1970s HS1960s HS1990s
DESIGN&CONSTRUCTION
INTEGRATEDSUSTAINABILITYMANAGEMENT
• SystemsThinking• InteractiveInfluence• ContextSpecific
18-21%reduction
0.00
0.20
0.40
0.60
0.80
1.00
1.20
DEC-99
JUN-00
DEC-00
JUN-01
DEC-01
JUN-02
DEC-02
JUN-03
DEC-03
JUN-04
DEC-04
JUN-05
DEC-05
JUN-06
DEC-06
JUN-07
DEC-07
JUN-08
DEC-08
JUN-09
DEC-09
JUN-10
LEEDHS2005 HS1970s HS1960s HS1990s
KWH/SQFTIN4HIGHSCHOOLS
De-LampingMinorRenovations
EnvironmentalClub
CHARISMATICLEADERS&INTEGRATION
SchoolAccountabilityTeam
CustodialRoutinesHVACControl
AFFORDABLEHOUSING
CHALLENGE:HEATING
OrganizationalSustainability
EngagingResidents
OperationsBilling
THEROSE,MINNEAPOLIS
INTEGRATEDSUSTAINABILITYMANAGEMENT
• SystemsThinking• InteractiveInfluence• ContextSpecific
PhotoCredit:HawleyPetersonSnyder
COMMERCIALBUILDINGS
CHALLENGE:CORPORATECULTURE
“I’mhere.”
“I’mbusyworking.”
“I’magoodassistant.Itakecareofmyboss.”
Retrofits
TenantLedGreenTeam
CORPORATECULTURE
Commitment,Expectation&
Policy
EventStaffEngineers
OPPORTUNITIES
ü SettingBehavioralExpectations• CompanyPolicy• Communication
üGreenTeams• Facilities,Administrators&Occupants
ü ConnectingTENANTSwithfacilities&operations
THINKABOUTYOUR BUILDING
• Whichquadranthasthemostopportunity?
• Whichquadrantdoyoustrugglewiththemost?
INTEGRATINGSUSTAINABLEBEHAVIORS
KATHSTRAUB,PHD
BARRIERS TO CHANGE
BEHAVIORALCHANGESTRATEGIES
• Changeminds• Changehabits• Changeenvironments
BEHAVIORALCHANGESTRATEGIES
• Changeminds• Changehabits• Changeenvironments
• Makeitpersonal
HOWDOHABITSHAPPEN?Reinforcement
Increases behaviorPunishment
Decreases behaviorPo
sitiv
eAd
dso
met
hing
Positivereinforcement
Positive Punishment
Neg
ativ
eTa
ke s
omet
hing
aw
ay
Negative reinforcement
Negative punishment
SETRELEVANTGOALS- SYSTEMS
RELEVANTGOALS- HUMANS
• Collect’em• Havemorepoints
thanmyfriends
ImmediateMeasurable Outcomes
• Havemorepointsthanmyfriends
Long termMeasurable Outcomes
Whathappenedtowalkmore?
RELEVANTGOALS– MYMOM
• Growmoreflowers• Learnhowtogrow
moreflowersfaster
ImmediateMeasurable Outcomes
• ??Savegas• Getmeoffher
backonthisEEthing
Long termMeasurable Outcomes
CREATESMALLVISIBLEVICTORIES
PROVIDEDIALOGUE
??
UNDERSTANDTHEWHOLESYSTEM
UNDERSTANDTHEPERSON
CHANGINGHABITSviaSMALL,VISIBLEINCREMENTALSTEPS
• Setrelevantgoals• Createsmallvisiblevictories• Providedialogue• Understandthewholesystem• Understandtheperson
QUESTIONS?
MODERATOR: SharonRefvem,AIA,LEEDFellowsrefvem@hpsarch.com|www.hpsarch.com
PRESENTER: JeniCross,PhDjeni.cross@colostate.edu|www.ibe.colostate.edu
PRESENTER: KathStraub,PhDkath@usability.org|@kathstraub |www.usability.org
THANKYOU
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