on screen: the multi-screen marketing lessons of star trek
Post on 01-Nov-2014
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This is a presentation if gave at the Interactive Strategies conference in 2013. The conference is conducted by the Houston Interactive Marketing Association (HiMA), and the theme this year was multi-screen marketing. I used Star Trek as a model for multi-screen marketing.
TRANSCRIPT
IMAGE CREDITS
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http://bobcanada92.blogspot.com/2010/05/24th-century-is-already-here.html
http://allthingsd.com/20121016/scanadu-hopes-it-has-its-finger-on-the-pulse-of-something-big/
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