on the road survey

On The Road Survey

Survey Details

Research was carried out by Opinion Matters for Blackcircles.com between the 25th October 2012 and 29th October 2012. Sample Size : 1,176 UK Drivers

Question OneDo you know what make or brand of tyre is currently fitted to your car?

Question TwoDo you know what pressure your tyres should be

Question ThreeDo you know roughly how much a new tyre would cost for a typical family car?

Question FourWho tends to carry out the tyre maintenance for your vehicle (e.g. replacing worn tyres, checking tyre pressures etc.)?

Question FiveDo you worry that your level of tyre understanding could lead to you paying excessive costs or being ripped off at a local garage/dealer or car repair-shop when buying new tyres or having new / replacement tyres fitted?

Question 1 – Responses by Gender

Do you know what make or brand of tyre is currently fitted to your car?

Gender Overall Male Female

Base 1,176 531 645

Yes 33.0% 46.0% 22.3%

No, I have no idea 58.6% 46.3% 67.37%

I’m not sure 8.34% 7.7% 9.0%

Question 1 – Responses by Age Group

Do you know what make or brand of tyre is currently fitted to your car?

Age Group Overall 16-24 26-34 35-44 45-54 55+

Base 1,176 52 170 248 315 391

Yes 33.0% 17.3% 34.7% 30.6% 33.7% 35.3%

No, I have no idea 58.6% 65.4% 55.9% 60.9% 58.1% 57.8%

I’m not sure 8.4% 17.3% 9.4% 8.5% 8.3% 6.9%

Question 2 – Responses by Gender

Do you know what pressure your tyres should be?

Gender Overall Male Female

Base 1,176 531 645

Yes 56.0% 69.9% 44.5%

No 44.0% 30.1% 55.5%

Question 2 – Responses by Age Group

Do you know what pressure your tyres should be?

Age Group Overall 16-24 26-34 35-44 45-54 55+

Base 1,176 52 170 248 315 391

Yes 58.6% 53.8% 42.9% 53.2% 53.0% 66.0%

No 33.0% 46.2% 57.1% 46.8% 47.0% 34.0%

Question 3 – Responses by Gender

Do you know roughly how much a new tyre would cost for a typical family car?

Age Group Overall Male Female

Base 1,176 531 645

Up to £25 0.4% 0.6% 0.3%

£26 - £50 17.7% 20.3% 15.5%

£51 - £75 29.2% 29.4% 29.0%

£76 – 100 25.2% 27.9% 22.9%

£101 - £150 8.8% 9.4% 8.2%

£151 - £200 2.6% 2.4% 2.6%

$£201 - £300 1.0% 1.7% 0.5%

Over £300 0.3% - 0.5%

I have no idea 15.0% 8.3% 20.5%

Question 3 – Responses by Age Group

Do you know roughly how much a new tyre would cost for a typical family car?

Age Group Overall 16-24 26-34 35-44 45-54 55+

Base 1,176 52 170 248 315 391

Up to £25 0.4% 1.8% - - - 1.0%

£26 - £50 17.7% 19.2% 22.4% 16.5% 13.3% 19.7%

£51 - £75 29.2% 25.0% 23.5% 31.9% 29.2% 30.4%

£76 – 100 25.2% 23.1% 24.7% 20.6% 2.6% 25.8%

£101 - £150 8.8% 5.8% 7.6% 11.7% 9.2% 7.4%

£151 - £200 2.6% 5.8% 1..2% 3.6% 1.9% 2.6%

$£201 - £300 1.0% - 2.9% 1.2% 0.3% 0.8%

Over £300 0.3% - 0.6% 0.4% 0.3% -

I have no idea 15.0% 19.2% 17.1% 14.1% 17.1% 12.3%

Question 4 – Responses by Gender

Who tends to carry out the tyre maintenance for your vehicle (e.g. replacing worn tyres, checking tyre pressures etc.)??Age Group Overall Male Female

Base 1,176 531 645

I do 44.0% 64.4% 23.9%

My garage / dealer 36.8% 34.1% 39.1%

My partner 26.6% 4.0% 45.3%

My parents 3.0% 1.9% 3.9%

I have never had any maintenance carried out on my vehicle 2.8% 2.3% 3.3%

My Children 0.6% 0.4% 0.8%

Other 1.5% 0.9% 2.0%

Question 4 – Responses by Age Group

Who tends to carry out the tyre maintenance for your vehicle (e.g. replacing worn tyres, checking tyre pressures etc.)??Age Group Overall 16-24 26-34 35-44 45-54 55+

Base 1,176 52 170 248 315 391

I do 44.0% 34.6% 38.2% 45.6% 44.8% 46.0%

My garage / dealer 36.8% 36.5% 36.5% 32.7% 34.6% 41.4%

My partner 26.6% 26.9% 27.1% 30.2% 29.2% 22.0%

My parents 3.0% 13.5% 9.4% 2.4% 1.0% 0.8%

I have never had any maintenance carried out on my vehicle

2.8% 5.8% 5.3% 3.6% 2.2% 1.3%

My Children 0.6% - 1.8% 0.4% 2.2% 1.8%

Other 1.5% - 0.6% - 1.0% 0.8%

Question 5 – Responses by Gender

Do you worry that your level of tyre understanding could lead to you paying excessive costs or being ripped off at a local garage/dealer or car repair-shop when buying new tyres or having new / replacement tyres fitted?

Age Group Overall Male Female

Base 1,176 531 645

No I don’t worry about this 41.7% 37.3% 45.3%

Yes I fear this could happen to me 31.3% 24.7% 36.7%

No I know enough about tyres for this not to be a problem 21.2% 31.1% 13.0%

Yes this has happened to me 5.9% 7.0% 5.0%

Question 5 – Responses by Age Group

Do you worry that your level of tyre understanding could lead to you paying excessive costs or being ripped off at a local garage/dealer or car repair-shop when buying new tyres or having new / replacement tyres fitted?

Age Group Overall 16-24 26-34 35-44 45-54 55+

Base 1,176 52 170 248 315 391

No I don’t worry about this 41.7% 11.5% 28.8% 45.6% 44.1% 46.8%

Yes I fear this could happen to me 31.3% 48.1% 45.3% 33.5% 31.4% 21.5%

No I know enough about tyres for this not to be a problem

21.2% 19.2% 12.4% 15.7% 20.6% 29.2%

Yes this has happened to me 5.9% 21.2% 13.5% 5.2% 3.8% 2.%

About Blackcircles.com

Blackcircles.com was launched in 2001 by Managing Director Michael Welch

Blackcircles.com has become the UK’s leading online tyre retailer with the UK’s largest fitting network of over 1,750 independent and franchise tyres centres

Over the last decade Blackcircles.com has seen a growth in turnover from £23,000 in year one to well over £23,000,000 in year 10.