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Proactively identifying and limiting the visibility of unhealthy content on Twitter. Protecting the integrity of election-related conversations. Making conversation on Twitter faster, more fluid and more fun. Making it easier for people to find what they are looking for when they come to Twitter by better organizing content around topics and events, and making it easier to follow and join conversations. Proactively identifying and limiting the visibility of unhealthy content on Twitter. Protecting the integrity of election-related conversations. Making conversation on Twitter faster, more fluid and more fun. Making it easier for people to find what they are looking for when they come to Twitter by better organizing content around topics and events, and making it easier to follow and join conversations. Proactively identifying and limiting the visibility of unhealthy content on Twitter. Protecting the integrity of election-related conversations. Making conversation on Twitter faster, more fluid and more fun. Making it easier for people to find what they are looking for when they come to Twitter by better organizing content around topics and events, and making it easier to follow and join conversations. Proactively identifying and limiting the visibility of unhealthy content on Twitter. Protecting the integrity of election-related the conversations. Making conversation on Twitter faster, more fluid and more fun. Making it easier for people to find what they are looking for when they come to Twitter by better organizing content around topics and events, and making it easier to follow and join conversations. Proactively identifying and limiting the visibility of unhealthy content on Twitter. Protecting the integrity of election-related
Fiscal Year 2019 Annual Report
About Twitter, Inc.
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live-streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.
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Comparison of Five-Year Cumulative Total Return for Twitter, Inc.
$300
$250
$200
$150
$100
$50
$012/31/2014
Twitter, Inc DJ Internet Composite S&P 500
12/31/2015 12/31/2016 12/31/2017 12/31/2018 12/31/2019
32
33
34
Monetizable Daily Active Usage: Worldwide
(quarterly average in millions)
Mar31
2018
Jun30
2018
Sep30
2018
Dec31
2018
Mar31
2019
Jun30
2019
Sep30
2019
Dec31
2019
160
150
140
130
120
110
100
134
145
152
126124
139
122120
Monetizable Daily Active Usage: United States
(quarterly average in millions)
Mar31
2018
Jun30
2018
Sep30
2018
Dec31
2018
Mar31
2019
Jun30
2019
Sep30
2019
Dec31
2019
32
30
28
26
24
20
2930
2726 26 26
28
31
Monetizable Daily Active Usage: International
(quarterly average in millions)
Mar31
2018
Jun30
2018
Sep30
2018
Dec31
2018
Mar31
2019
Jun30
2019
Sep30
2019
Dec31
2019
125
120
115
110
105
100
95
90
85
96
105
110
115
121
9998
94
35
Ad Engagement Year-over-Year Change
(% Change)
Mar31
2018
Jun30
2018
Sep30
2018
Dec31
2018
Mar31
2019
Jun30
2019
Sep30
2019
Dec31
2019
69%
81%
50%
23% 20% 23%29%33%
Cost Per Ad Engagement Year-over-Year Change
(% Change)
Mar31
2018
Jun30
2018
Sep30
2018
Dec31
2018
Mar31
2019
Jun30
2019
Sep30
2019
Dec31
2019
-4%-7%
-14%
-32%-28%
0%
-13%-12%
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Board of Directors
Omid Kordestani
Executive Chairman
Patrick Pichette
Lead Independent DirectorGeneral PartnerInovia Capital
Former Senior Vice President andChief Financial OfficerGoogle
Jesse Cohn
Equity Partner, Senior Portfolio Manager, Head of U.S. Equity Activism and member of Management CommitteeElliott Management Corporation
Jack Dorsey
Chief Executive Officer andCo-FounderTwitter
Chief Executive Officer andCo-FounderSquare
Egon Durban
Co-Chief Executive OfficerSilver Lake
Martha Lane Fox
Founder and ChairpersonLucky Voice Group
Crossbench PeerHouse of Lords
Ngozi Okonjo-Iweala
Senior AdvisorLazard, Ltd.
David Rosenblatt
Chief Executive Officer1stdibs.com
Bret Taylor
President and Chief Operating OfficerSalesforce.com
Robert Zoellick
Former PresidentWorld Bank Group
Executive Team
Jack Dorsey
Chief Executive Officer andCo-Founder
Omid Kordestani
Executive Chairman
Ned Segal Chief Financial Officer
Vijaya Gadde
Chief Legal Officer and Secretary
Parag Agrawal
Technology Lead
Leslie Berland
People and Marketing Lead
Kayvon Beykpour
Product Lead
Dantley Davis
Head of Design and Research
Matthew Derella
Customers Lead
Bruce Falck
Revenue Product Lead
Michael Montano
Engineering Lead
Stock Exchange
Twitter stock is listed for tradingon the New York Stock Exchangeunder the ticker symbol TWTR.
Transfer Agent
Computershare Trust Company, N.A. 250 Royall Street Canton, MA 02021 Phone: (781) 575-4238 Toll Free: (877) 373-6374Web: computershare.com/investor
A copy of the Company’s annualreport filed with the Securities andExchange Commission (Form 10-K) and Notice & Proxy Statement will be furnished without charge to any shareholder upon request.
By Internet: www.proxyvote.com
By Phone:
(800) 579-1639
By Email:
sendmaterial@proxyvote.com
Investor Relations
1355 Market StreetSuite 900San Francisco, California 94103ir@twitter.com
Investor Relations Website:
investor.twitterinc.com
Follow @TwitterIR
Proactively identifying and limiting the visibility of unhealthy content on Twitter. Protecting the integrity of election-related conversations. Making conversation on Twitter faster, more fluid and more fun. Making it easier for people to find what they are looking for when they come to Twitter by better organizing content around topics and events, and making it easier to follow and join conversations. Proactively identifying and limiting the visibility of unhealthy content on Twitter. Protecting the integrity of election-related conversations. Making conversation on Twitter faster, more fluid and more fun. Making it easier for people to find what they are looking for when they come to Twitter by better organizing content around topics and events, and making it easier to follow and join conversations. Proactively identifying and limiting the visibility of unhealthy content on Twitter. Protecting the integrity of election-related conversations. Making conversation on Twitter faster, more fluid and more fun. Making it easier for people to find what they are looking for when they come to Twitter by better organizing content around topics and events, and making it easier to follow and join conversations. Proactively identifying and limiting the visibility of unhealthy content on Twitter. Protecting the integrity of election-related the conversations. Making conversation on Twitter faster, more fluid and more fun. Making it easier for people to find what they are looking for when they come to Twitter by better organizing content around topics and events, and making it easier to follow and join conversations. Proactively identifying and limiting the visibility of unhealthy content on Twitter. Protecting the integrity of election-related
Fiscal Year 2019 Annual Report
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