online advocacy campaigns. advocacy campaigns (online) | eric@squair.caeric@squair.ca me: eric...

Online Advocacy Campaigns

Advocacy Campaigns (online) | eric@squair.ca

Me: Eric SquairOnline campaign coordinator

Advocacy Campaigns (online)

Advocacy Campaigns (online) | eric@squair.ca

Q: How were advocacy campaigns conducted before the advent of the internet?

Advocacy Campaigns (online) | eric@squair.ca

Advocacy Campaigns (online) | eric@squair.ca

Q: How is society changed by internet-enabled advocacy campaigns?

Advocacy Campaigns (online) | eric@squair.ca

Advocacynoun: the action of advocating, pleading for, or supporting a cause or proposal

Advocacy Campaigns (online) | eric@squair.ca

Advocacynoun: the action of advocating, pleading for, or supporting a cause or proposal

Campaignnoun: An operation or series of operations energetically pursued to accomplish a purpose

Advocacy Campaigns (online) | eric@squair.ca

Advocacy campaigns are about change

Advocacy Campaigns (online) | eric@squair.ca

Advocacy campaigns are about change

Advocacy Campaigns (online) | eric@squair.ca

Change: How To

Mohandas Gandhi, Philosopher, 1869-1948

Advocacy Campaigns (online) | eric@squair.ca

Change: How To

What change do you want to see in the world?

Advocacy Campaigns (online) | eric@squair.ca

Change: How To

What change do you want to see in the world?

- end of British rule in India, Indian independance

Advocacy Campaigns (online) | eric@squair.ca

Change: How To

What change do you want to see in the world?

- end of British rule in India, Indian independence

- lower taxes for Canadians

Advocacy Campaigns (online) | eric@squair.ca

Change: How To

What change do you want to see in the world?

- end of British rule in India, Indian independence

- lower taxes for Canadians

- saving the whales

Advocacy Campaigns (online) | eric@squair.ca

Change: How To

What change do you want to see in the world?

- end of British rule in India, Indian independence

- saving the whales

- better quality news and entertainment

- better transit service to campus

Advocacy Campaigns (online) | eric@squair.ca

Change: How To

Who are the decision makers?

Advocacy Campaigns (online) | eric@squair.ca

Change: How To

Who are the decision makers?Who will bring about the change you want?

Advocacy Campaigns (online) | eric@squair.ca

Change: How To

Who are the decision makers?Who will bring about the change you want?What do they care about?

Advocacy Campaigns (online) | eric@squair.ca

Change: How To

Who are the decision makers?Who will bring about the change you want?What do they care about?What will they respond to?

Advocacy Campaigns (online) | eric@squair.ca

Change: How To

We live in a society where governments andcorporations must respond to the public

Advocacy Campaigns (online) | eric@squair.ca

Change: How To

We live in a society where governments andcorporations must respond to the public*

Advocacy Campaigns (online) | eric@squair.ca

Engage: How To

You must engage the public to help you bring about the change you want to see

Advocacy Campaigns (online) | eric@squair.ca

Engage: How To

Craft your ‘message’

Persuade people to care

Ask them to join you in making change

Advocacy Campaigns (online) | eric@squair.ca

Engage: How To

Craft your ‘message’

Decide what you need people to know about your issue in order to agree to the changes you are campaigning for.

Advocacy Campaigns (online) | eric@squair.ca

Engage: How To

Craft your ‘message’

Decide what you need people to know about your issue in order to agree to the changes you are campaigning for.

‘Poverty is a terribleproblem that can and must be

alleviated.’

Advocacy Campaigns (online) | eric@squair.ca

Engage: How To

Persuade people to care

‘Poverty is a terribleproblem that can and must be alleviated.’

VS.

Advocacy Campaigns (online) | eric@squair.ca

Engage: How To

Ask people to join you in making change

Advocacy Campaigns (online) | eric@squair.ca

Engage: How To

Ask people to join you in making change by applying pressure.

What do decision makers care about?

Engage: How To

What do political decision makers care about? Votes!

Advocacy Campaigns (online) | eric@squair.ca

Engage: How To

What do business decision makers care about? Protecting and increasing their profits.

Advocacy Campaigns (online) | eric@squair.ca

Engage: How To

Some quick tips on organizing:

You must bring together and foster connections between people who support you

Advocacy Campaigns (online) | eric@squair.ca

Engage: How To

Some quick tips:

You must bring together and foster connections between people who support you

You must let them ‘own’ the idea, participate in the campaign in their own way, and thus replicate the activities around the globe.

Advocacy Campaigns (online) | eric@squair.ca

Q: How were advocacy campaigns conducted before the advent of the internet?

Q: How is society changed by internet-enabled advocacy campaigns?

Q: How do these elements apply to the issues you are interested in?

Advocacy Campaigns (online) | eric@squair.ca

A few resourcesOn messaging: www.agoodmanonline.comOn internet advocacy campaigns: www.digiactive.org