online branding

ONLINE BRANDING

Presentation by Teije Bakker

COMPANY OF THE YEAR

There is a problem, everyone isGoogling you.

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There is an opportunity, everyone isGoogling you.

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89 % of buyers find it appropriate to consider

professional online data in assessing companies

Source: http://www.concurringopinions.com/archives/2010/03/googling-employees-why-your-online-reputation-matters.html

They too Google your company!

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a word about branding:

in the world,“It‘s not about who you know,

it‘s about people knowing your company.“

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Brands are memorable, powerful, and a source of differentiation in your market

Before one can build a brand online, one must have a presence there!

Today, your virtual profile is just as valuable as your companies skills and knowledge

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Seeking industry opinions:

334 Top managers from the consulting company

Lachner Aden Beyer & Company (LAB)

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Of 334 LAB managers polled. . .

71%: say that their brand in the internet is important or very important

33.2% control and update regularly what information is available about them on the internet

90% are convinced that the importance of the digital brand will grow in significance over time

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Your own network of websites is. . .

Today: an advantage

Tomorrow: a necessity

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However. . .

Simply being present around the internet is not enough:

Do you control information & visibility of your company name and associated products?

Either you are a collage of loosely related or irrelevant search data, or you are a brand.

A Google search of a typical companies‘s name returns: Online directories LinkedIn company profile SPAM

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Branding. . .

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Bigmachines

Sofon

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Step 1 in the future of branding

A network of websites on target keywords

High level of control over content and layout

Good visibility and presence in the Internet

Control the #1 result on Google

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Brand + Company

Brands within a company have their own personalities, qualities, and activities

Brands and their company are perceived together

Reputation management and brandbuilding by small brand websites helps their company and vice-versa

Brands and Company combine for greater value to both.

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Tyba: end user basics

What you pay: € 20.000 per 25 websites(startup)Every next year € 7.500 (p.a.)

What you get:

Brand websites on dedicated keywords

Branding of your company and lead generation

Analytics Dashboard to measure performance

Increased reputation

Increased brand awareness

Tijba Overview

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Your free space to share what you want

The intangibles about your brand that show who you are

Branding, points of view, emotions, values

Customize your own layout to reflect yoursensibilities

Share your company authored content: portfolios, product reviews, video‘s, etc.

Tijba allows you to be more than just facts & figures on the web. . .

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Problem solved!

Your company builds a strong, visible brand on the web while

being ambassadors for their products.

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Credible. Visible. Flexible. Friendly.Tijba‘s values are your brand‘s strengths.

Brand sites create a vastly more professional impression

Brand sites can link to other organizations, people, websites, and media whose ideas and values inspire the site‘s owner

Link to the company allows to the websites become “brand ambassadors“ for their respective company while having the credibility of their company‘s name – a win-win situation

You build a brand; even the domain/keyword is a brand itself

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I am a b rand d o t com

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For more information :

Tijba Online PublishingBuunderkamp 126874NC WolfhezeThe Netherlandst. +31 26 711 41 31f. +31 84 74 69 081e. info@tijba.nlw. www.tijba.nl

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Thank you