online content across cultures
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Online Content Across Online Content Across CulturesCultures
by Dr. Sylvia van de Bunt-KokhuisFLUID on TOUR Workshop
15 September 2005
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ContentsContents
Introduction Filter cases Digital/media literacy Outlook
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INDIVIDUAL:
* our senses (Filter level A) ‘Perception Filters’
* our thinking (Filter level B)
‘Knowledge and value filters’
INFORMATION:* Not available on the internet
(Filter level C) ‘Pre-internet filters’
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Chinese business schoolsChinese business schools
MBA programs: faculty `borrows’ from western partner schools
Holistic approach disappeared Rationalistic mental map obsessed with strategy, leadership (AOM 2005, Liang and Lin)
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INTERNET INFORMATION
(Filter level D)
‘Search and sorting-out filters’
i. Volume: quantityii. Valid: qualityTo use information:iii. Copyright, language
(Filter level E)
‘Legal and language filters’
iv. Privacy: covertly controlled
(Filter level F) ‘Surveillance filters’
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Filtering cases (D)Filtering cases (D)
Search engines Educational portals Software, bandwidth
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E RPEW Internet PEW Internet Search Engine UsersSearch Engine Users http://
www.pewinternet.org/pdfs/PIP_Searchengine_users.pdf
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Web watchWeb watch
15 top search engines test (www.consumerwebwatch.org):
improvement disclosure clarity needed Paid inclusion clarity needed Disclosure statements unclear (light
gray, many clicks deep, frustrating)
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Case EthiopiaCase Ethiopia
Rural and multilingual society Low internet penetration and high tariffs Local Ge’ez script since 100 BC Today 40 encoding systems and key
board layouts Incompatible solutions Lack of international standards
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Korean caseKorean case
US culture and language influences the Korean internet environment (Taik-Sup Auh, 1998)
Information in other languages reaims unexplored
Software for machine translation English > Korean still unsatisfactory
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Filtering cases (E)Filtering cases (E)
IPR
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Filtering cases (E)Filtering cases (E)
Language - hybrid languages - loss of punctuation - Sami language
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Online communication Online communication
Missing elements such as: context perception Direct eye contact Gestural information Side talk Dynamic real-time repair mechanisms
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Japanese onlineJapanese online
Prof. Yasushi Haga (Tokyo Institute of Technology) explains why Japanese lack behind in online communication:
shy, group-oriented, harmony choosing submission over attack and
harmony over conflict
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Japanese onlineJapanese online
Stomach talk (Wallace, 2005) Nonverbal communication needed to
create trust in business relatiuon `it is difficult` might mean `no’ was her
experience in electronic negotiations
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South Koreans onlineSouth Koreans online
According to Ken Takeuchi: South Koreans tend to speak out frankly
Open source becomes success Ohmy News is media revolution Success: readers can comment directly
and online www.ohmynews.com
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Filtering cases (E)Filtering cases (E)
Ethics content filters family filters monitoring students
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Digital and media literacyDigital and media literacy
Integrity of information Image making Mental maps
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WWW and cultural heritageWWW and cultural heritage
Central and Eastern Europe Concentration of worldwide media Developing countries
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OUTLOOKOUTLOOK
Crucial skills for 21 century Cultural integrity Role of the teacher Awareness training Architecture of the web
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Cultural sensitivity onlineCultural sensitivity online
success of a business depends on cultural nuances
Colour white is purity (USA) or death (Japan) Colour red is happiness (USA) or danger
(China) Make features that make users `feel at home’
e.g. CNN uses national flags to localize customers
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Social sphere initiativesSocial sphere initiatives
Weblogs Cyber Playground UNESCO B@bel Unicode standard for West African
language N’ko
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More about the FILTER project
www.filternetwork.orgor contact
sbunt@hhs.nl
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