online fundraising for libraries

PRESENTER: DIANA SILVEIRAOnline Fundraising for Libraries

Agenda

KickStarter, Google Wallet, and other online tools to create effective campaigns

Strengths and weaknesses of each online fundraising tool

How libraries and Friends groups have effectively used these tools for fundraising

So you want to fundraise!

Is it a project or a general fund?

How are you going to raise awareness?

What is your goal? Is it realistic?

Can you complete your vision without all the funds?

CrowdfundingSince our launch on April 28, 2009, over $350

million has been pledged by more than 2.5 million people, funding more than 30,000 creative projects.

Most successful projects are $1,000 - $9,99982% of projects that raised more than 20% of

their goal were successfully funded.

Project Criteria

Project – not a causeProjects that can be completed, not things

that require maintenance to exist.A clear goalNo “just help the library”Kickstarter approves @75% of submitted

projects

Before you start

Create a Detailed Budget*Brainstorm – Rewards/Browse similar projectsCreate a media plan to promote projectSet a DeadlineCreate an Amazon Payments Account

Projects 30 days & less have higher

success rates

*Kickstarter will take 5% of total donated

On Your Project Page

What it is you are trying to doHow you will do itHow the funds will be usedYour qualifications to complete this projectThe identities of the people on your team (if

you have one)Add videoHow far along your project is Transparenc

y is the key to success

Donors

Provide Reward Fulfillment to donorsHigher donation tier = more rewards!Reward ideas:

Names of plaques/program t-shirts Special Opening Ceremony Thanks! Hugs!

Thank donors

when they donate on

FB & Twitter

The most popular

pledge is $25

IndieGoGo

Flexible v fixed goals*Perks! For donationsNo application processCauses & Projects

Why have you heard of them?

The Oatmeal & The bullied bus driver

Watch those fees: 9% vs 4% + credit card transaction fees

RocketHub

Weeve

Google Wallet

0% transaction fee for nonprofits

lesser of 5% or 1.9% + $0.30 per transaction

PayPal

Allows users to use their credit card

SQUARE

Swipe Credit Cards via your mobile device

Can set up “employee accounts”

Free to Set-up2.75% Transactional

chargeInstant Receipts

Creating a Successful Campaign

Develop Your Pitch!

Be able to explain your project in 100 words or less! What is it?Who does it benefit?Why its important?

Could you tweet your

pitch?

Smart Promotion

Use social media Link to information on website Press Releases Consider hosting live pledge

parties Create posters/flyers Get out into the community

Create a Video

Tell Who You areThe story behind the

projectCall to action: Why you

need $ & how you will use it

Explain the rewardsExplain why its

important – what happens if it doesn’t happen

Thank everyone!

Engage Your Donors

Remember to connect with usersDocument the program/project – LOTS of pictures and videoUpdate donors along the wayRecruit donors to find donorsCelebrate SUCCESS!

Examples of Fundraising Success

Harvey Pekar Library Statue: Comics as Art & Literature Desk The Henry Miller Library in Big Sur is building a new stage! The Library of Philip Johnson (book of items from library) Santa Cruz Public Library Inside Out The SF Rock Project Lending Library Tumble Mural Grows in Brooklyn

What you use online fundraising for?

Diana Silveiradiana@novarelibrary.com

slideshare.net/dee987 delicious.com/dee987/fundraising

facebook.com/NovareLibraryServices877-816-9638