online identity management
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Online Identity
Management
Cairo, July 10th
Fady Ramzy
Interact Egypt country Manager
InteractPlay Innovation
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- Launched in June 2009
- Headquarter for MEA region operations
- Customer base includes Egypt, Tunisia, Algeria,
Pakistan, Kuwait, Saudi Arabia and Italy
- R&D hub for Web & Mobile innovations
- Backed up by 15 years of Italian experience
- From Interact SpA to InsideOut
- Triple revenues in two years
Interact Egypt
410/07/2011
Online Identity Management
- Interact Egypt Country Manager
- Digital media speaker
- 13+ Digital Media experience
- Egyptair.com
- PMP, Boeing scholarship
Who is Fady Ramzy?
What do we do?
Digital Television
6
on Mobile on the Web Iptv/digital signage
Digital Signage
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Semantic Content Management Platforms
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Online
TV
Content
Assets
Existing
CMS/ECM
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Digital Marketing
Mobile VAS & Apps dev.
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Lets
Interact
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This event is currently
TWEETED
at this Very Moment
#InteractInnovation
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- Today’s challenge, the influencer in you!
- Quick Facts
- Your Online Identity
- ORM
- Social Media Influence
- The networks
Agenda
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- 2 volunteers
- Quick simple questions
- Seed the video
- How many views can we get till end of day??
The Challenge!
Quick Facts
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Online Identity Management
What is interesting in statistics per continent is that Africa is the most dynamic
continent on Facebook gaining more than 50% of its Facebook users in the last
6 months!Socialbakers
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Online Identity Management
Your online
Identity??!
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Title Text
2010/07/2011
Online Identity Management
Website
The
Ecosystem
Your Online Identity?!
NewslettersOnline
Video
Social
Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
Title Text
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Online Identity Management
Youtube
Social
Media
Your Social Media “Identity”
FacebookLinkedin
Social
Media
Monitoring Social
Media
tools
Title Text
Online Identity is a
paradigm shift . . .
Why ??!
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Title Text
The
Brand Ambassador
concept
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Title Text
Do you own your
online identity?
Online
Reputation
Management
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ORM
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Whats that?
Online Reputation Management, or ORM, is the practice of consistent
research and analysis of one’s personal or professional, business or
industry reputation as represented by the content across all types of
online media
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Why?
- Your Customers are online
- Your Prospects are online
- Your Competitors are online
- Your Employees are online
- Your X-Employees are online
- Your brand influencers are online
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The Process
Listen Respond Engage Optimize
Measure
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Look, Listen & Learn!
- Improve customer satisfaction by gaining insights
from consumers about their real needs
- Increase perceptions of brand by creating
opportunities to listening, responding and engaging
with consumers.
- Gain insights about competitors and their customers’
perceptions about their products and services.
- Engage in more effective public relations by
understanding who the real influencers are.
- Provide early warning systems for reactive and
defensive PR.
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Optimize
Online reputation
Search Engines
Social Media
Mainstream Media
User generated Content
Measure
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The KPIs
True reach: Your network size & dynamics
Social Media influence: How influential you are?
Amplification: The likelihood that your content will be acted upon.
Online Identity Management
Boost your influence
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Personal Brand, Trust and Expertise.
Understanding each is imperative to measuring influence, which can be
expressed as:
Influence = (Personal Brand * Trust * Expertise)
Of course, since Expertise = (Knowledge * Trust), we can
further refine the equation to:
Influence = (Personal Brand * Knowledge * Trust2)
Online Identity Management
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Some tools
- Blog monitoring BlogPulse, Google Blog search
- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search
- Web Monitoring Google alerts, Google trends
- Followers monitoring Friend and follow
The
Networks??!
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Interact Egypt
http://Egypt.interact.it
Twitter: @interactegypt
Facebook & Linkedin: Interact Egypt
Fady Ramzy
Twitter: @cyberzizo
Linkedin: Fady Ramzy
Shokran
Gazilan
10/07/2011
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